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Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
Digital publishing and the user experience (no chart)
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Digital publishing and the user experience (no chart)

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wowser - tabbed browsing! ; mobile devices!; wifi!; a UX presentation that looked to the future that was from 2009 …

wowser - tabbed browsing! ; mobile devices!; wifi!; a UX presentation that looked to the future that was from 2009

Published in: Internet, Technology, Design
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  • What is user experience?
    Things we can control
    [click]
    Information design
    Visual design
    Technology choice
    Code
    Platform support
    Marketing
    Copy and content
    Things we can’t...
    [click]
    Hunger
    Batterylife
    Connectivity
    Other people
    Previous experience
    Good user experience is one that matches expectations
    [click]
    Manage those expecation and deliver on them.
    How does this relate to brands?
  • What is brand?
    [click]
    Emotional
    Its a feeling about a product or company
    [click]
    Instantaneous
    Especially online. 5 years ago, made up their minds in a fraction of a second.
    Today, tabbed browsing and volume of sites – even quicker.
    [click]
    Pervasive
    Sticky – across context , location, products etc.
    You can’t leave your brand behind.
    Every time you are visible, you are creating you brand.
    [click]
    Ubiquitous.
    We all have brand
    Lets see how UX can contribute to a brand
  • [click]
    Brand Values:Easy and trustworthy (no adverts)
    +
    4 tenets of usable design
    [clicks]
    ‘whew, thank goodness for google’
    Never advertised – word of mouth based on UX.
    Do it like google?
    No
    Changing – process
    Talk later about change
    see what happened to google...
    [click]
  • Still relevant
    All you need
    Still no adverts (really? – oh, only our adverts – their helpful, right?)
  • The point I’m making is that online experience is analogous to offline experiences like physical spaces and products
    [click]
    [click]
    Same respect
    First contact – not home – like the entrance or foyer
    [click]
    This can be modern
    [click]
  • Or traditional
  • And those choices create an impression of our brand
  • The transitions between content and authentication procesess
    [click]
    Are like physical doors
    [click]
  • We might want them to be transparent
    Do this with clear labelling and descriptive linking
    Users know what to expect when they pass through
    [click]
  • Or we might want them to be opaque
    This one’s creates a ‘secure’, ‘refuge’ brand impression.
  • Or they can be locked.
    How we deal with these locks is an important aspect of the online user experience.
  • [click]
    Also navigation design, = signage
  • Should be clear
  • May need to be specific to your audience
    From Iran, woman wearing a veil
  • Still good design
  • What’s happening right now that will affect our approaches to designing user experience in the future?
    [click]
    Users undergoing a sea-change, much more digital literacy
    Particularly in academia, particularly in social sciences and humanities
  • Of course there’s itunes
    Done an enormous amount to raise the expectations, interest and literacy of online content users
  • But there’s also increase usage of publishing channels like Scribd
    This is interesting
    [go to http://www.scribd.com]
    Unlike the torrent downloads associated with DRM breaking previously, where you need a bit of tech know how to acquire and use the files, this is a gentle, very user-oriented interface and discovery environment
    (pirate bay, last week)
  • There’s lots of nice visual elements, cross-linking and recommendations and when you view a document there is a good amount of data and a pretty powerful viewer.
    ? Search term list?
    ? Cabi
    Economic & Social Issues in Agricultural Biology – retail £85
    Random House, (US) done a publishing deal – not pirates!
  • Things like Twitter – and other API oriented applications
    (Application Programming Interface)
    Do what they want with data and content.
    http://twittervision.com/maps/show_3d
    http://twistori.com/
  • Things like Twitter – and other API oriented applications
    Do what they want with data and content.
    http://twittervision.com/maps/show_3d
    http://twistori.com/
  • The world of Browsers is changing too.
    Tabbed browsing now mainstream
    Ubiquity
  • Ubiquity
    Don’t know how visible,
    Mozilla labs
    Overlay (triggered by a keystroke)
    Type to command it
    Google,
    Wiki
    Email
    Maps
    Define
    Open API, public developing new commands.
    Driven by data,
    Forget bypassing the home page
    Bypass the entire gui.
  • Paradoxically,
    Visual content more important
    Changes in HCI
    X mouse/keyboard/monitor
    Touch screen, gestural interfaces
    Very intuitive, quick adoption – faster change
  • iPhone
    Visual elements important
    Almost three dimensional, behavioural designs
    Closer to designing physical objects.
    Tapped, shaken, turned,
    Also ePaper
    Very close to viable.
  • Also connectivity – the speed of downloading or updating all this stuff
    Last 5 years, all about speed
    [click]
    [click]
    Microsoft report (Europe Logs On, European Trends of Tomorrow, April 2009) stated that broadband use has increased by almost 95% in the last 5 years.
    It also predicts that in the next 5 years, desktops will no longer dominate the use – dropping from 95% to only 50%.
    What opportunities ?
  • So how to we translate these changes into design
    Need to have great interfaces – look at what else their using. Can’t be worse.
    [click]Content is sussed – interface standards are still emerging
    User expectations for delivery = semantic markup.
    [click]Disambiguated content. Fragmentation
    Incorporate visual identifiers for our brands and for our content.
    [click]Return to the concept of books, not platforms. Digital books
    Provide instant access, instant response.
    [click]whatever the context.
  • Hope starting to see.
    [read through]
    Cost effective because:
    Anticipate expectations
    Manage expectations
    Deliver expectations
    - Tech / content independent
  • Where do we fit in.
    Last year – what is an IA
    Jesse James Garrett
    “No Information Architects, only user experience designers”
    User Oriented Design
    Is a cycle
    [click]
    Research
    Design
    Validate
  • Demonstrate two of these techniques
  • Finish by summarising how to achieve a good user experience.
    [read slide]
  • UX is about bringing together the elements of the user experience, and anticipating those we can’t control
    Its about finding the best-fit solution, but there is always scope in every budget for something.
    Even just pinning a fictional persona to the wall and saying outloud “What would she want?” can produce real improvements.
    What is an IA?
    Essentially a communicator – who knows how to ask the right questions
    A translator, creating linkage between business goals, technical requirements, and user expectations.
    Thank you for listening.
  • Transcript

    • 1. Digital Publishing and The User Experience
    • 2. What is User Experience • Things we control • Things we can’t control • Managing expectations
    • 3. What is brand • Emotional • Instantaneous • Pervasive • Ubiquitous
    • 4. Google example Tell people where they are Make it clear what they can do And how to do it And don’t let anything else get in the way
    • 5. Google example
    • 6. Impact of UX on brand • Like physical architecture & signage • Deserves same respect • First contact = Entrance / foyer
    • 7. Modern
    • 8. Traditional
    • 9. Impact of UX on brand • Like physical architecture & signage • Deserves same respect • First contact = Entrance / foyer • Authentication / transition = Doorways
    • 10. Transparent
    • 11. Opaque
    • 12. Locked?
    • 13. Impact of UX on brand • Like physical architecture & signage • Deserves same respect • First contact = Entrance / foyer • Authentication / transition = Doorways • Navigation = signage
    • 14. Clear
    • 15. Audience aware
    • 16. Still good design
    • 17. Future of User Experience online • Users
    • 18. Expectations – other services
    • 19. Future of User Experience online • Users • Browsers
    • 20. Future of User Experience online • Users • Browsers • Interfaces (HCI)
    • 21. Future of User Experience online • Users • Browsers • Interfaces (HCI) • Connectivity – 95% increase in broadband – Mobile devices will take over
    • 22. Future of User Experience online • Great interfaces • Semantic markup • Visual markers for content • Instant access
    • 23. Why invest in UX • Protect and enhance your brand • Avoid expensive redevelopments • Customer engagement • Reusable learning • Embeded philosophy • Cost effective
    • 24. What is an IA / UXD • User Oriented Design
    • 25. IA / UX methods Research Design Validation User research Personas User testing Card Sorting User pathways Web stats Web Stats Navigation design Heuristic evaluations Site Audit Wireframes Questionnaires Metadata (faceted search) Site maps Content plans
    • 26. Methods Research Design Validation User research Personas User testing Card Sorting User pathways Web stats Web Stats Navigation Design Heuristic evaluations (or walkthrough or usability assessment) Site Audit Wireframes Questionnaires Metadata (faceted search) Site maps Content plans
    • 27. What, why and when of UXD • Start with research • Target activities • Use lo-fi techniques • Test early • Iterate • Never in isolation
    • 28. Thank you Louise Hewitt louisehewitt.co.uk

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