2. STATS
• 36,500,000
UK Users
• 660,000
N. Ireland
2.4 Million
– ROI

3. 15,000 are in

4. > Facebook is a Big Deal
> People care about people
> Social connection isn’t a benefit it’s
THE benefit

5. What is Facebook?
• Virtual word of mouth
• 24/7 Communication facility
• 90% of people trust peer recommendations
• Customer Service Tool

7. Before you start…
Who is going to manage your Social Media?
Why are you doing this?
Who are you targeting?
What do you want to share?
What is success?
??????????

8. > Create Brand Awareness
> Bring people to your site
> Increase Sales
> Customer Service

9. Is your page set up correctly?
Profiles are for people
Pages are for businesses
Benefits of a page:
• Multiple Admins
• Analytics
• Publicly Visible
• Create ads
• Create contests

12. Customise your URL
Welcome your fans
Tell your story

13. Got a page… got no fans?
Suggest your page to your own Facebook friends,
but be careful not to spam!
Ask staff / Loyal Customers/ Family to do the same
Promote your page
Business Cards
Emails
Printed literature
On your website
Incentives

15. Targeted Advert :
Example

16. Engagement
•
•
•
•
•
Content Strategy
Switch up your content- alternate between
> Text posts
> Video posts
> Images
• Images and Videos are proven to increase
engagement and interaction

18. Insights - Examples