Mobile for the Cultural Sector: Tate Trumps, Louise Downe

Louise Downe@LouiseDowne&Alex Fleetwood@Ammonite @LouiseDowne @Ammonite

30% of UK mobiles are smartphones @LouiseDowne @Ammonite

37%time spentplaying games@LouiseDowne @Ammonite

26 millionpeople spend at least25 minutesplaying games on their mobile, every day. @LouiseDowne @Ammonite

20 millionUS primetime TV show audience 26 million US mobile gaming audience( 1× = 1 million ) @LouiseDowne @Ammonite

95% information seeking54% socialising46% entertainment42% shopping37% reading blogs @LouiseDowne @Ammonite

1 Tate Trumps22,506 downloads56 countries @LouiseDowne @Ammonite

GamesSocial networking Entertainment News Travel Smartphone Lifestyle usage (daily) Utilities Music Business 8 16 24 32 minutes minutes minutes minutes @LouiseDowne @Ammonite

GamesSocial networking Entertainment News Travel Smartphone Lifestyle usage (daily) Utilities Tate Average Music Business 8 16 24 32 minutes minutes minutes minutes @LouiseDowne @Ammonite

Dice gamesSimulation gamesCasino gamesArcade gamesGames @LouiseDowne @Ammonite

LifestyleEducationNewsBooksBusiness @LouiseDowne @Ammonite

@LouiseDowne @Ammonite

Tate Trumpsaudience News & books (educated) Business (high income) Travel & education (culturally engaged) @LouiseDowne @Ammonite

Tate audience Mobile gamerNews & books News & books(educated) (educated)Business Business(high income) (high income)Travel & education(culturally engaged) @LouiseDowne @Ammonite

Brian Sewel Tate audience Mobile gamer Hardcore gamer @LouiseDowne @Ammonite

2008 2009 2010 2011Searches forArts topics (global) @LouiseDowne @Ammonite

2008 2009 2010 2011Searches for Arts topicsTate Trumps usage** Trend comparison, not to numerical scale @LouiseDowne @Ammonite

http://lanyrd.com	37
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Mobile for the Cultural Sector: Tate Trumps, Louise Downe

by Louise Downe on Mar 11, 2011

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Mobile for the Cultural Sector: Tate Trumps, Louise Downe — Presentation Transcript