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Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
Media Relations 101
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Media Relations 101

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A savvy media training platform for the business leader who is unsure about engaging in media relations...

A savvy media training platform for the business leader who is unsure about engaging in media relations...

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Transcript

  • 1. Media Relations and You
  • 2. Today…
    You Will:
    Meet media relations
    Deciding if you want to engage
    Key characteristics
    Nature of the relationship
    Engagement
    Preparation
    Delivery
  • 3. Meet Media Relations
  • 4. Why Should I Interact with the Media?
    Strengthen relationships
    Build credibility
    Increase revenue and sales
    Encourage awareness
    Create a strong public profile
    Obtain investors
    Bolster your network
  • 5. Key Characteristics
    Always changing
    Dynamic and sensationalized
    Citizen journalists
    Online focused
    Word-of-Mouth heavy
    Self help oriented
  • 6. The Nature of the Relationship
    There are several types of media stories
    Hard news
    Analysis/opinion stories
    Features
    Your Message = A Great Opportunity
    Print (daily or weekly)
    On camera (taped or live)
    Radio (taped or live)
    Online / electronic media
  • 7. Decided to Engage, Now What?
    Develop key messages that are:
    Interesting
    Newsworthy
    For people who read or watch the media that you are speaking to
    Factual
    Offer the best possible headline, such as: “New Green Project Improves Service and Cuts Waste in Half”
  • 8. Dress the Part
    YES!!!
    NO!!!
  • 9. Good Headline vs. Bad Headline
  • 10. Messages
    Messages are building blocks for news
    Statements or arguments should be:
    Simple
    Clear
    Strong Consistent
    Include 2 or 3 basic ideas
    Prepare and memorize them
    Back them up with proof-points
  • 11. Harness Your Energy and Deliver Messages With:
    Confidence
    Enables you to go into an interview as an equal and enthusiastic participant
    Control
    Enables you to communicate your own message clearly
    Clarity
    Enables your audience to believe that message
    Remember to think before you speak!
  • 12. Don’t Have Sweaty Palms, Prepare!
    Deliver the headline
    Give short answers
    Be polite, charismatic and genuine
    Back it up with proof points
    Use descriptive words or a personal testimonial
    Reiterate your key message
    Everything you say, even if it’s in an off-handed way, can be quoted – Nothing is “off the record”
  • 13. Avenues for News
    Television
    Newsletters
    Print
    Radio
    Online
    Mommy bloggers
    Cynics and anonymous commenters
    Social media
    Online news sites
    Want to learn more? Interested in having Louise teach you or someone you know the media relations ropes?
    louisembannon@aol.com

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