Media Relations and You <br />
Today…<br />You Will: <br />Meet media relations<br />Deciding if you want to engage<br />Key characteristics <br />Nature...
Meet Media Relations<br />
Why Should I Interact with the Media? <br />Strengthen relationships<br />Build credibility<br />Increase revenue and sale...
Key Characteristics<br />Always changing<br />Dynamic and sensationalized<br />Citizen journalists<br />Online focused <br...
The Nature of the Relationship<br />There are several types of media stories<br />Hard news <br />Analysis/opinion stories...
Decided to Engage, Now What?<br />Develop key messages that are:<br />Interesting<br />Newsworthy<br />For people who read...
Dress the Part<br />YES!!!<br />NO!!!<br />
Good Headline vs. Bad Headline<br />
Messages<br />Messages are building blocks for news<br />Statements or arguments should be:<br />Simple<br />Clear<br />St...
Harness Your Energy and Deliver Messages With: <br />Confidence<br />Enables you to go into an interview as an equal and e...
Don’t Have Sweaty Palms, Prepare!<br />Deliver the headline<br />Give short answers<br />Be polite, charismatic and genuin...
Avenues for News <br />Television<br />Newsletters<br />Print<br />Radio<br />Online <br />Mommy bloggers<br />Cynics and ...
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Media Relations 101

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A savvy media training platform for the business leader who is unsure about engaging in media relations...

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Media Relations 101

  1. 1. Media Relations and You <br />
  2. 2. Today…<br />You Will: <br />Meet media relations<br />Deciding if you want to engage<br />Key characteristics <br />Nature of the relationship <br />Engagement <br />Preparation <br />Delivery <br />
  3. 3. Meet Media Relations<br />
  4. 4. Why Should I Interact with the Media? <br />Strengthen relationships<br />Build credibility<br />Increase revenue and sales<br />Encourage awareness<br />Create a strong public profile<br />Obtain investors <br />Bolster your network<br />
  5. 5. Key Characteristics<br />Always changing<br />Dynamic and sensationalized<br />Citizen journalists<br />Online focused <br />Word-of-Mouth heavy <br />Self help oriented <br />
  6. 6. The Nature of the Relationship<br />There are several types of media stories<br />Hard news <br />Analysis/opinion stories<br />Features <br />Your Message = A Great Opportunity<br />Print (daily or weekly) <br />On camera (taped or live)<br />Radio (taped or live)<br />Online / electronic media <br />
  7. 7. Decided to Engage, Now What?<br />Develop key messages that are:<br />Interesting<br />Newsworthy<br />For people who read or watch the media that you are speaking to<br />Factual <br />Offer the best possible headline, such as: “New Green Project Improves Service and Cuts Waste in Half”<br />
  8. 8. Dress the Part<br />YES!!!<br />NO!!!<br />
  9. 9. Good Headline vs. Bad Headline<br />
  10. 10. Messages<br />Messages are building blocks for news<br />Statements or arguments should be:<br />Simple<br />Clear<br />Strong Consistent<br />Include 2 or 3 basic ideas <br />Prepare and memorize them <br />Back them up with proof-points<br />
  11. 11. Harness Your Energy and Deliver Messages With: <br />Confidence<br />Enables you to go into an interview as an equal and enthusiastic participant<br />Control <br />Enables you to communicate your own message clearly<br />Clarity<br />Enables your audience to believe that message<br />Remember to think before you speak! <br />
  12. 12. Don’t Have Sweaty Palms, Prepare!<br />Deliver the headline<br />Give short answers<br />Be polite, charismatic and genuine<br />Back it up with proof points<br />Use descriptive words or a personal testimonial <br />Reiterate your key message<br />Everything you say, even if it’s in an off-handed way, can be quoted – Nothing is “off the record”<br />
  13. 13. Avenues for News <br />Television<br />Newsletters<br />Print<br />Radio<br />Online <br />Mommy bloggers<br />Cynics and anonymous commenters<br />Social media <br />Online news sites <br />Want to learn more? Interested in having Louise teach you or someone you know the media relations ropes? <br />louisembannon@aol.com <br />
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