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Dragons Den & rhetoric

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    Dragons Den & rhetoric Dragons Den & rhetoric Presentation Transcript

    • Welcome
      Dragon’s Den
    • Your Speaking & Listening Task
      In groups, you are going to design an innovative product that you think will make money. You are going to pitch your product to the Dragons. You will use persuasive techniques so that they will invest in you and your product.
    • For your Sales Pitch you need:
      a poster containing information and a drawing about your product
      a written sales pitch
    • First, get the Facts for your Pitch
      Download the Word document called ‘Plan your Pitch’ and fill in the worksheet.
      Once you have all the facts to hand, you can work on your poster and written pitch.
    • Your Pitch Must Use 5 Rhetorical Techniques
      Rhetorical Questions
      Hyperbole
      Parallelism
      Alliteration
      Simile and Metaphor
    • Rhetorical Questions
      Rhetorical questions are asked for effect and do not require an answer. Let’s say you are selling car paint.
      Do you want your car to look like a rust heap?
    • Create a Rhetorical Question
      You are selling bug spray.
    • Now Create a Rhetorical Question for Your Product
    • Hyperbole
      Hyperbole is over exaggeration.
      It’s the deadliest gun in the world.
    • Create a Hyperbolic Statement
    • Create Hyperbolic Statements for your Product
    • Parallellism
      Parallelism is the repetition of words or phrases that have similar structures.
      The biggest, the best and the brightest.
      The repetition of the same first letter is called ‘alliteration’ and it is often used with parallelism.
    • Use Parallelism and Alliteration
      Best
      Boxer
      World Beating
      Brutal
      Bang
      Better
      Blow
      Beat
      Brute force
      Burly
      Beefy
      Bright
      You are selling boxing gloves
    • Create Statements for your Product using Parallelism and Alliteration
    • Simile
      Similes compare two dissimilar objects, in order to suggest an unexpected likeness between the two.
      Similes can often be distinguished by the presence of one of two code words: “like” and “as.”
    • For Example…
      Dissimilar Subjects
      Blanket/Snow
      Are linked together by ‘like’: The snow lay like a blanket over the ground.
    • Create a Simile
    • Create a Simile for your Product
      Think of all the great things it could do for the consumer. Is it like:
      A helping hand
      Having a bodyguard to keep you safe
      Something that will crush any opposition
      A powerful animal
      A terrific weapon
    • Metaphor
      Metaphors are easy: they work in exactly the same way as similes, but they don’t use the words ‘like’ or ‘as’. You say that X is Y.
      The snow is a blanket on the earth.
      His punch is a lightening bolt.
    • Create a Metaphor for Your Product
      A petrol company wanted to say their petrol was so powerful that your car would be as strong, fast and powerful as a tiger if you bought their product. Their slogan is a metaphor.
    • You can now use 5 Rhetorical Devices
      Rhetorical Questions
      Hyperbole
      Parallelism
      Alliteration
      Simile and Metaphor
    • Next Steps
      Ready to Write the Best Sales Pitch in the World?
      Great! Get Cracking.
      Not Ready to Write your Sales Pitch?
      Check out the link to ‘Looking at Advertising’ on your Moodle page.
    • Before you Present...
      Click on the BBC Presentation Skill activity on Moodle for tips on a professional delivery.