BMW Motorrad

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Who and what is BMW Motorrad
Q1 figures 2011 of normal BMW motorcycles and husqvarna

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BMW Motorrad

  1. 1. BMW motorrad Louis Busschaert 2AT3
  2. 2. Content <ul><li>BMW Motorrad </li></ul><ul><li>Q1 Figures 2011 </li></ul><ul><ul><li>Motorcycles </li></ul></ul><ul><ul><li>Husqvarna </li></ul></ul><ul><li>Conclusion </li></ul>
  3. 3. BMW Motorrad <ul><li>BMW </li></ul><ul><li>Bayerische Motoren Werke </li></ul><ul><li>Hendrik von Kuenheim </li></ul><ul><li>1923 </li></ul>
  4. 4. BMW Motorrad <ul><li>Product families </li></ul><ul><li>Different letter prefix </li></ul><ul><li>F series </li></ul><ul><li>G series </li></ul><ul><li>R series </li></ul><ul><li>K series </li></ul><ul><li>Different capabilities </li></ul><ul><li>Different cylinder engines </li></ul>
  5. 5. BMW Motorrad <ul><li>Husqvarna motorcycles: </li></ul><ul><ul><li>July 2007 </li></ul></ul><ul><ul><li>Purchased by BMW </li></ul></ul><ul><ul><li>93 million euros </li></ul></ul><ul><ul><li>Motocross </li></ul></ul><ul><ul><li>Enduro motorcycles </li></ul></ul><ul><ul><li>Supermoto motorcycles </li></ul></ul>
  6. 6. Q1 motorcycles
  7. 7. 2010-2011 <ul><li>January : +23,6% </li></ul><ul><li>February: +22,5% </li></ul><ul><li>March: +1,2% </li></ul><ul><li>Total: +10,9% </li></ul>
  8. 8. Q1 husqvarna
  9. 9. 2010-2011 <ul><li>January: +70,8% </li></ul><ul><li>February: +46,9% </li></ul><ul><li>March: -17,0% </li></ul><ul><li>Total: +18,3% </li></ul>
  10. 10. Conclusion <ul><li>2011 </li></ul><ul><li>Break sale records </li></ul><ul><li>World leader of motorcycles </li></ul>
  11. 11. Thank you for your attention

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