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Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
Search Engine Reputation Management - SERM
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Search Engine Reputation Management - SERM

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A presentation I did to all staff on the rise of navigational search and the reasons that SERM is more neccessary than ever.

A presentation I did to all staff on the rise of navigational search and the reasons that SERM is more neccessary than ever.

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Transcript

  • 1. SERM Search Engine Reputation Management
  • 2. What is SERM?
    • SERM is monitoring and improving a brands search result page.
    • Consists of:
    • Constantly Monitoring and Assessing
    • Responding
    • Promoting
    • Measuring
  • 3. Why is it important? Hitwise study shows that more and more people are Googleing a company instead of using the address bar. This practise is called navigational search. This results in brands having less control over their perception and vulnerable to negative online PR
  • 4. Who needs it?
    • Businesses with negative brand perception or currently in a crisis PR situation
    • Businesses who have not embraced Online PR and are susceptible to an attack
    • Thought Leaders
    • Celebrities
    • People looking to get employed as a high powered exec
  • 5. Horror stories anyone? (all on front page for brand searches)
  • 6. So are the horrors are limited to companies that don’t understand online? http://www.google.co.uk/search?hl=en&rlz=1B2GGGL_enGB202GB203&q=greenlight+search&btnG=Search&meta =
  • 7. What Tactics are Involved?
    • Planning and Assessing
    • Responding
    • Promoting
    • Measuring
    • Monitoring
  • 8. Our success stories : Brighthouse : Corporate
  • 9. Our success stories : Borra Garson : Personal Brand Improvement
    • Borra had an upcoming BBC appearance
    • We had 2 weeks to improve from 1 negative and 9 neutral as the show was moved forward
    • Implemented: Blog, Twitter, Linked-in and Online PR
    • Aftermath:
    • “ Great work guys! Picked up a very hot client yesterday (Otto Lenghi) and generally it’s been BUSY.  Just as I had hoped for! ” – Borra Garson
  • 10. Questions?

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