How is Social Media changing Tech?

How is Social Media changing Tech?
Louis Pagan

Technology
Technology is the making, usage and knowledge of tools, techniques, crafts, systems or methods of organization in order to solve a problem or serve some purpose.

Social Media
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (media are the storage and transmission channels or tools used to store and deliver information or data )

Culture of Technology
How do weinteract with technology?
How do we use it in our dailylives?
Is technologymaking us smarter?

Culture of Technology
(Reuters) - An online survey of 895 Web users and experts found more than three-quarters believe the Internet will make people smarter in the next 10 years, according to results released on Friday.

107 trillion – The number of emails sent on the Internet in 2010
255 million – The number of websites as of December 2010
88.8 million – .COM domain names at the end of 2010
1.97 billion – Internet users worldwide (June 2010)
152 million – The number of blogs on the Internet (as tracked by BlogPulse)

Blog Stats
Technorati Top 100 Most Linked-to Blogs, as of 17 Jan 2008.
1)Engadget2)Gizmodo3)Techcrunch4)Huffington post5)BoingBoing6)Lifehacker

Social Change Agents
Social media has introduced more people to technology
Blogs as entry point
Social media tools helps graduation process
Blog plugins
Twitter plugins
Facebook apps
Smart Phones

Technology and Culture
Our perceptions of technology have changed

Technology and culutre

Enterprise IT
Enterprise technology 1.0
Top-down approach
Enterprise technology 2.0
Organic, bottom-up approach to technology & applications
Customization

Enterprise IT
Open Source
To be considered as open source software by the software development industry, certain criteria must be met:
The program must be freely distributed
Source code must be included
Anyone must be allowed to modify the source code
Modified versions can be redistributed
The license must not require the exclusion of other software or interfere with the operation of other software

Enterprise IT
Freemium
Majority of users do not pay
Minority of users pay for advanced features or premium – not free sample
Marketing
Network effect – more users = more value
Cons – lots of users, lots of time
Skype, Linkedin, Pandora, Flickr, Dropbox, PayPal

Mobile Payments
Entry points to mobile banking
Location-based ATM/branch finders
Remote check depositing
Simple login with 4-digit pin
Insurance discounts after graduating from iPhone-based program

PayPal & Bump

User Payments

Social about Technology
Social media is introducing people to technology
Lowering the entry point and empowering people
Social media is making demands on technology
Improve our lives
We see it in the Enterprise and how we approach aspects of our daily lives such as finance

Contact
Louis Paganlouis@hispanicize.com
@louispagan
347-688-5385

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How is Social Media changing Tech?

by LouisPagan on May 21, 2011

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How is Social Media changing Tech? — Presentation Transcript