About me

Brett St. Clair
Louis Karno & Company Communications
A Presentation on Presentations
Tip # 1
Know your audience.
Tip # 2
Know your subject.
Tip # 3
Prepare & practice.
Tip # 4
K. I. S. S.
10-30-20
So, What Is the “True Truth” On
Administrative Costs?
• Valid Comparison Requires Assumptions That
    Introduce Bias:
   ...
A brand includes
•   Logo
•   Fonts
•   Color schemes
•   Symbols and images
•   Sounds
•   Tagline or slogan
A brand includes
•   Logo
•   Fonts
•   Color schemes
•   Symbols and images
•   Sounds
•   Tagline or slogan
Health Care Spending in Selected
Developed Countries, 2005
Brand name

     • “Waterville Valley”
       means skiing.

     • Waterville Valley
       Resort
       means more.
How communication
        really works

Sender     Message   Receiver



          Feedback
Context of communication
     Social and work environment — influences A’s and B’s frame of reference


                Co...
BRAND POSITION
       •   Relaxing
       •   Family-friendly
       •   Fun
       •   Mountains
       •   Safe
       •...
Tip # 5

Know how to use the gear.
Presentations 101:)
1.   Know your audience.
2.   Know your subject.
3.   Prepare and practice.
4.   K.I.S.S. (10-30-20)
5...
This is the end of
A Presentation on Presentations
A Presentaion On Presentations
A Presentaion On Presentations
A Presentaion On Presentations
A Presentaion On Presentations
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A Presentaion On Presentations

  1. 1. About me Brett St. Clair Louis Karno & Company Communications
  2. 2. A Presentation on Presentations
  3. 3. Tip # 1 Know your audience.
  4. 4. Tip # 2 Know your subject.
  5. 5. Tip # 3 Prepare & practice.
  6. 6. Tip # 4 K. I. S. S.
  7. 7. 10-30-20
  8. 8. So, What Is the “True Truth” On Administrative Costs? • Valid Comparison Requires Assumptions That Introduce Bias: – Heritage Foundation – Medicare Cost 12% Higher – NY Times – Medicare Cost 50% Lower • CAHI / Milliman Study of “Apples to Apples” Comparison Concluded Medicare Cost Slightly Lower, BUT • Not All Administrative Cost is Bad – Care Managers – Health Educators – Wellness / Disease Prevention • How Should Private Payer Profits be Considered?
  9. 9. A brand includes • Logo • Fonts • Color schemes • Symbols and images • Sounds • Tagline or slogan
  10. 10. A brand includes • Logo • Fonts • Color schemes • Symbols and images • Sounds • Tagline or slogan
  11. 11. Health Care Spending in Selected Developed Countries, 2005
  12. 12. Brand name • “Waterville Valley” means skiing. • Waterville Valley Resort means more.
  13. 13. How communication really works Sender Message Receiver Feedback
  14. 14. Context of communication Social and work environment — influences A’s and B’s frame of reference Context of relationship — influences A and B A’s frame of B’s frame of reference reference Message A Communicator Communicator A B Message B
  15. 15. BRAND POSITION • Relaxing • Family-friendly • Fun • Mountains • Safe • Four-season • Just a short drive away
  16. 16. Tip # 5 Know how to use the gear.
  17. 17. Presentations 101:) 1. Know your audience. 2. Know your subject. 3. Prepare and practice. 4. K.I.S.S. (10-30-20) 5. Know how to use the gear.
  18. 18. This is the end of A Presentation on Presentations

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