Culinary Agri -Tourism What is it? Agri-tourism: as it is defined most broadly, involves any agriculturally-based operation or activity that brings visitors to a farm or ranch Culinary Tourism: It’s not just about eating fancy foods or drinking fine wine. Culinary Tourism is a reflection of a sense of place for a region. When you have this “sense” people will travel miles to experience it..
Culinary TourismCulinary Agri-Tourism is about creating a memorable experience for the customer/visitor with all types of food, venues, and people!
Why Do Culinary Agri-Tourism? It’s weatherproof It’s year-round It’s hands-on and personal choice Anyone (who is creative) can incorporate into their “positioning” Customers want to buy “it” at least three times a day!
Why Do Culinary Tourism Now? National Trends say it is “hot”-just watch TV Travel Writers/Media are interested Wine Trails are a focus and bring attention throughout the year www.culinarytourism.org http://agritourismworld.com
Simple Ideas to Get Involved Serve or sell your local wine or increase choices to serve and sell Purchase and use locally grown products in recipes and promote that you do so on your menus Partner with local attractions, restaurants, shops to create an overnight package with a culinary theme
Simple Ideas to Get Involved Add a culinary twist to an existing event or better yet have a culinary event Add a “featured” recipe to your website Work in partnership with others to develop culinary trails or themed itineraries Develop your “signature” item. What do you cook that you are the only place that you can get it? The word will spread!
Simple Ideas to Get Involved Name your foods for local “things”—a Harper Ferry Burger or a Daniel Morgan Salad. Reinforce the “sense of place” Edutainment – can you make your presentation a show? When you drop off your brochures, take the frontline staff a taste of your “Signature” food- they’ll be your best ambassadors.
Packaging Why Package? Packages must be easy for guests to use Package price must be “discounted” OR Package price must have added value People want an experience and are willing to pay for it
Packaging Be creative! Be unique with combinations Use a theme Package, Package, Package
Sample of what others have done www.dutchesstourism.com http://visitfingerlakes.com http://www.travelportland.com/food-and- drink/farm-to-table-dining-guide/lunch http://www.shawangunkwinetrail.com