Your SlideShare is downloading. ×
0
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A Storyteller's Toolkit from NTEN's 2011 Nonprofit Technology Conference

1,718

Published on

Storytelling was the first technology and has driven technology over the centuries. Here's an approach to using this time-honored practice - the world's true oldest profession - to inform, engage and …

Storytelling was the first technology and has driven technology over the centuries. Here's an approach to using this time-honored practice - the world's true oldest profession - to inform, engage and motivate your supporters.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,718
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
64
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Storyteller’s Toolkit: 5,000 Years in the Making #11NTCStory Nonprofit Technology Network (NTEN) Nonprofit Technology Conference Washington, DC March 18, 2011 Roger Burks, Senior Writer at Mercy Corps @loudmind
  • 2. Introduction Roger Burks Senior Writer Mercy Corps
  • 3. <ul><li>The conveying of events through words, images, sounds, expressions and gestures </li></ul><ul><li>A way to reach out, connect and share something with others </li></ul><ul><li>The world’s oldest profession </li></ul>What is storytelling?
  • 4. Another important definition Technology is the usage and knowledge of tools, techniques, crafts, systems or methods of organization in order to solve a problem or serve some purpose.
  • 5. What is storytelling? Storytelling = the world’s first technology
  • 6. What is storytelling? Throughout history and humanity, storytelling has evolved and driven invention.
  • 7. The Storyteller’s Toolkit And that’s because, within each one of us, we’ve always had the basic tools we needed to share stories with each other.
  • 8. It’s personal <ul><li>To tell a truly compelling and memorable story, you need a personal: </li></ul><ul><li>Reason why you write (credo) </li></ul><ul><li>Connection to the subject </li></ul><ul><li>Connection to yourself </li></ul><ul><li>Connection to your audience </li></ul>
  • 9. It’s personal: heart and mind
  • 10. Personal connection to the subject
  • 11. Personal connection to the subject “ The mass of men lead lives of quiet desperation.” Henry David Thoreau, Walden
  • 12. Personal connection to the subject <ul><li>Preparation </li></ul><ul><li>Gather the tools that will serve you best in getting the story you need. </li></ul><ul><li>Do some research on the situation or topic you’re about to cover. </li></ul><ul><li>Come up with a list of 9-10 questions that will inform – but not limit – your interview. </li></ul>
  • 13. Personal connection to the subject <ul><li>Observation and attention to detail </li></ul><ul><li>What are the details that capture you? Write them down, right then. </li></ul><ul><li>Take note of details not just during, but also before and after the interview. </li></ul><ul><li>Your own thoughts and feelings are important details. </li></ul>
  • 14. Personal connection to the subject <ul><li>Don’t approach it as a job, but as an opportunity </li></ul><ul><li>This is your chance to meet and learn something about another person. </li></ul><ul><li>Genuine interest breaks barriers. </li></ul><ul><li>Your own curiosity makes for good interviews and sustained interactions. </li></ul>
  • 15. Personal connection to the subject Think of it more as a conversation than an interview.
  • 16. Personal connection to the subject <ul><li>Use pen and paper as part of the process </li></ul><ul><li>“ The act of writing gives physical form to thoughts.” </li></ul><ul><li>Easier to transcribe subtle details, observations and feelings. </li></ul><ul><li>A notebook of your interviews and notes is permanent and tangible. </li></ul>
  • 17. Personal connection to the subject
  • 18. Personal connection to yourself
  • 19. Personal connection to yourself “ I’ll know my song well before I start singing.” Bob Dylan
  • 20. Personal connection to yourself <ul><li>You know a good story right away </li></ul><ul><li>It hits you square in the chest or in the gut. </li></ul><ul><li>You remember a lot of the story without looking at your notes. </li></ul><ul><li>You absolutely can’t wait to tell it. </li></ul>
  • 21. Personal connection to yourself <ul><li>Write (somewhat) how you speak </li></ul><ul><li>Authenticity of voice </li></ul><ul><li>Conversational quality and tone </li></ul><ul><li>Ability to develop your own style </li></ul><ul><li>Feeling for readers that they’re connecting with your cause or organization on a personal level </li></ul>
  • 22. Personal connection to yourself Get it all out there at once – edit and filter later.
  • 23. Personal connection to yourself
  • 24. Personal connection to your audience
  • 25. Personal connection to your audience <ul><li>Show, don’t tell </li></ul><ul><li>Let the words come from the conversations that you’ve had. </li></ul><ul><li>Bring the reader along with you; show them what you’ve seen. </li></ul><ul><li>Don’t be afraid to show the reader how you felt. </li></ul><ul><li>Bring unmistakable passion and commitment to your stories. </li></ul>
  • 26. <ul><li>Give them familiarity </li></ul><ul><li>There are a few classic, key elements to most every compelling story: </li></ul><ul><li>Main character/protagonist </li></ul><ul><li>Sense of place </li></ul><ul><li>Emotional connection/empathy </li></ul><ul><li>Conflict </li></ul><ul><li>Resolution </li></ul><ul><li>Like any good story, a good nonprofit piece is an engaging experience for readers. </li></ul>Personal connection to your audience
  • 27. Personal connection to your audience <ul><li>Be the stories you tell </li></ul><ul><li>Establish yourself as a consistent, trustworthy voice for your organization. </li></ul><ul><li>Be a dependable storyteller and source of stories for your colleagues. </li></ul><ul><li>Lend your storytelling voice to your cause or organization’s social media efforts. </li></ul>
  • 28. How Mercy Corps is doing it
  • 29. Empowering storytellers throughout the organization Blog launched in May 2009 April 2010 March 2011 436 blog entries 876 blog entries 134 bloggers 225 bloggers 30 countries 41 countries
  • 30. Training staff to be storytellers
  • 31. A variety of stories to capture a variety of experiences From a recent mercycorps.org content inventory: Beneficiary or client story Autobiographical piece Field visit Personal reflection Staff profile/interview Program update News update Emergency update Photo essay Photo with long caption Audio slideshow Video with long caption Rough video Stand-up video Polished short-form video Polished long-form video Video interview Event- or campaign-driven video Written travelogue Technically-focused piece Poem
  • 32. Using stories in social media and fundraising appeals
  • 33. Stories endure and make a difference
  • 34. Thank you! Roger Burks Email: rburks@mercycorps.org Blog: www.mercycorps.org/rogerburks Twitter: @loudmind Download the toolkit: http://bit.ly/storytellerskit

×