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Social Media for E-Governance
 

Social Media for E-Governance

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  • Hello everyone. Im honored to be here today to talk about Social Media and eGovernance. I bet everyone had a good meal, thanks to our sponsor. So I promise you that my presentation will be easy to digest. Just to give you a roadmap on what I am talking about: I will be sharing with you insights, statistics, on social media, citizen engagement, what and why social media.
  • Let me start off by sharing with you a paper presented by Dr. KatrinVoltmer, a Senior Lecturer in Political Communication at the Institute of Communications Studies, University of Leeds in May 2008 during a Harvard-World Bank Workshop on “The Role of the News Media in the Governance Reform Agenda”The paper explores the notion of accountability and how it can be applied to the relationship between governments, citizens, and the media in transitional democracies. Voltmer's argument is premised on the claim that democratic accountability encompasses not only political power holders but also the citizens and the media that link governments and citizens. She observes that the ability and willingness of the citizens to engage in political life, in addition to the quality of public communication, play an important part in strengthening the link between those in power and the citizenry. Voltmer suggests that collective accountability means civic engagement that goes far beyond voting: "if citizens are ignorant about political issues, do not make an effort to have a say, despise their representatives, and do not believe in democratic values, then the viability of that democracy might be seriously at risk - even if the institutions are perfectly designed."
  • Let me start off by sharing with you a paper presented by Dr. KatrinVoltmer, a Senior Lecturer in Political Communication at the Institute of Communications Studies, University of Leeds in May 2008 during a Harvard-World Bank Workshop on “The Role of the News Media in the Governance Reform Agenda”The paper explores the notion of accountability and how it can be applied to the relationship between governments, citizens, and the media in transitional democracies. Voltmer's argument is premised on the claim that democratic accountability encompasses not only political power holders but also the citizens and the media that link governments and citizens. She observes that the ability and willingness of the citizens to engage in political life, in addition to the quality of public communication, play an important part in strengthening the link between those in power and the citizenry. Voltmer suggests that collective accountability means civic engagement that goes far beyond voting: "if citizens are ignorant about political issues, do not make an effort to have a say, despise their representatives, and do not believe in democratic values, then the viability of that democracy might be seriously at risk - even if the institutions are perfectly designed."
  • Let me start off by sharing with you a paper presented by Dr. KatrinVoltmer, a Senior Lecturer in Political Communication at the Institute of Communications Studies, University of Leeds in May 2008 during a Harvard-World Bank Workshop on “The Role of the News Media in the Governance Reform Agenda”The paper explores the notion of accountability and how it can be applied to the relationship between governments, citizens, and the media in transitional democracies. Voltmer's argument is premised on the claim that democratic accountability encompasses not only political power holders but also the citizens and the media that link governments and citizens. She observes that the ability and willingness of the citizens to engage in political life, in addition to the quality of public communication, play an important part in strengthening the link between those in power and the citizenry. Voltmer suggests that collective accountability means civic engagement that goes far beyond voting: "if citizens are ignorant about political issues, do not make an effort to have a say, despise their representatives, and do not believe in democratic values, then the viability of that democracy might be seriously at risk - even if the institutions are perfectly designed."
  • Let me start off by sharing with you a paper presented by Dr. KatrinVoltmer, a Senior Lecturer in Political Communication at the Institute of Communications Studies, University of Leeds in May 2008 during a Harvard-World Bank Workshop on “The Role of the News Media in the Governance Reform Agenda”The paper explores the notion of accountability and how it can be applied to the relationship between governments, citizens, and the media in transitional democracies. Voltmer's argument is premised on the claim that democratic accountability encompasses not only political power holders but also the citizens and the media that link governments and citizens. She observes that the ability and willingness of the citizens to engage in political life, in addition to the quality of public communication, play an important part in strengthening the link between those in power and the citizenry. Voltmer suggests that collective accountability means civic engagement that goes far beyond voting: "if citizens are ignorant about political issues, do not make an effort to have a say, despise their representatives, and do not believe in democratic values, then the viability of that democracy might be seriously at risk - even if the institutions are perfectly designed."
  • Let me start off by sharing with you a paper presented by Dr. KatrinVoltmer, a Senior Lecturer in Political Communication at the Institute of Communications Studies, University of Leeds in May 2008 during a Harvard-World Bank Workshop on “The Role of the News Media in the Governance Reform Agenda”The paper explores the notion of accountability and how it can be applied to the relationship between governments, citizens, and the media in transitional democracies. Voltmer's argument is premised on the claim that democratic accountability encompasses not only political power holders but also the citizens and the media that link governments and citizens. She observes that the ability and willingness of the citizens to engage in political life, in addition to the quality of public communication, play an important part in strengthening the link between those in power and the citizenry. Voltmer suggests that collective accountability means civic engagement that goes far beyond voting: "if citizens are ignorant about political issues, do not make an effort to have a say, despise their representatives, and do not believe in democratic values, then the viability of that democracy might be seriously at risk - even if the institutions are perfectly designed."
  • Let me start off by sharing with you a paper presented by Dr. KatrinVoltmer, a Senior Lecturer in Political Communication at the Institute of Communications Studies, University of Leeds in May 2008 during a Harvard-World Bank Workshop on “The Role of the News Media in the Governance Reform Agenda”The paper explores the notion of accountability and how it can be applied to the relationship between governments, citizens, and the media in transitional democracies. Voltmer's argument is premised on the claim that democratic accountability encompasses not only political power holders but also the citizens and the media that link governments and citizens. She observes that the ability and willingness of the citizens to engage in political life, in addition to the quality of public communication, play an important part in strengthening the link between those in power and the citizenry. Voltmer suggests that collective accountability means civic engagement that goes far beyond voting: "if citizens are ignorant about political issues, do not make an effort to have a say, despise their representatives, and do not believe in democratic values, then the viability of that democracy might be seriously at risk - even if the institutions are perfectly designed."
  • This is where social media comes in.
  • (gesture)Social media is arguably the most transformative revolution in communication since electricity enabled radio and TV broadcasts. If that sounds dramatic, it should. .
  • We’ve yet to fully grasp the effect of social media on our interactions with each other, businesses and government entities. But with a billion people online and smart phones comprising half of all new cell phone purchases, it’s safe to say it’s going to be huge.Wikipedia says…
  • More insights …
  • Update: for the Darth Vader Ford commercial…It has now 40 million views. Probably most of you have watched this, so let me have the pleasure of sharing it with those who have not.
  • Another phenomenal commercial that lifted the bar in terms of out of the box idea, innovation, authenticity and uniqueness. This is how they stand out form the crowd. This commercial is a perfect example of brand rejuvenation and perception. Gone are the days when we think about our dads and grandfathers when we smell and hear Old Spice. The campaign launched just over two years ago — centered around the theme “The Man Your Man Could Smell Like” — and captured the imagination of the public. Case in point: The ad has garnered 33, 471 million views to date on YouTube.Let’s take a look at the video.
  • Let’s check out the graph. According to Visible Measures, “Old Spice Responses” is one of the fastest-growing online video campaigns of all time. The company compares the endeavor to some of the most popular viral videos to date below, and how they’ve grown over the course of 24 hours (to be fair, “Old Spice Responses” had a time limit attached, so there was more urgency to participate with this particular string of videos than there was to get in on).
  • Thisalso earned Old Spice a legion of students, as it were — folks who cribbed ideas from the ads and applied them to their own marketing efforts. Mashable, a social media online news channel, chatted with a few of these businesses — who have all enjoyed success from following the Old Spice model — about what aspects of the campaign worked for them.
  • Interact with ConsumersRegardless of your political affiliation, you’ve probably noticed that the White House et. al. have been ramping up their social media efforts of late, with the likes of U.S. President Barack Obama and former White House Press Secretary Robert Gibbs answering questions on YouTube.
  • Leverage influencersOne of the reasons why the Old Spice campaign went so viral was that it targeted folks who were influential in the online sphere: people who would blog about it and share the videos on their own channels and sites (see: Perez Hilton, Alyssa Milano, etc). Those people then acted as brand advocates (whether intentionally or not), spreading the gospel of Old Spice to their followers.How does apply to you? Who are your brand advocates? Can your leadership inspire the people to write and promote your own advocacy?
  • Revitalize brand ImageI think we can all agree that prior to “The Old Spice Guy,” the brand mostly evoked thoughts of dad, grandpas and other less-than-sexy relations. By changing the face of Old Spice to a dude in a towel (and therefore appealing to women as well as men), the brand was revitalized.By revitalizing your brand image, you can build brand awareness, strengthen industry credibility, and promote thought leadership. As a local government unit, what is your brand? How would people associate you with the value you bring to them? When we go to your website, can we find relevant and useful information in your site? Are your Citizen Service Responsible educated to the needs of the people?
  • Making your brand shareableThrough your website and online presence in social media channels, you give the people the reason to endorse you, recommend you, and therefore speak of your leadership.Everyone has an amazing story to share. What about you, what’s your story?
  • The Filipinos are more than ready for engagement.
  • In fact, did you know thatIt was recently reported by comScore that the Philippines ranked as the top market for Facebook with 92.9 percent of its online population visiting Facebook.com in February 2011. At present, the Philippines continues to hold the top spot for Facebook penetration and also ranks highest in share of time spent on social networking properties across the world, making it the most social media-addicted market globally. Of the total time spent online in April 2011 by the Philippines’ online audience, 41.3 percent was spent on social networking sites. Russia and Venezuela followed closely, with a 39.7 percent and 33.2 percent  share of time spent on social networking, respectively.What does this mean? This is good news for businesses and the government. Your target market is already out there interacting in a highly saturated marketplace. All you need to do is to harness this opportunity and..reach out through social media marketing and community management.
  • Also…Philippines Topped 10 Global Markets by Facebook.comA look at the top global markets for Facebook.com by percent reach of unique online visitors found that the Philippines ranked as the top market with nearly 93% of its online population visiting Facebook.com during February 2011. Israel and Turkey followed both seeing more than 89% of their web populations frequenting the social networking site during the month.That’s a staggering 93%.
  • Another good news
  • How do we apply all these into eGovernance?
  • Let’s produce contents that will help the lives of everyone. Make your page fresh by consistently updating it with relevant and interesting article. I’m sure we can lift the number of likes in this page should there be more contents and dialogue.
  • Listen more….She’s talking yeah, but she’s sure dialoguing with people. Good job there by the senator.
  • Speak the language of your people. Be true to your intentions. The people will know how authentic you are.Im sure you know who this guy is.EfrenPeñaflorida, who started a "pushcart classroom" in the Philippines to bring education to poor children as an alternative to gang membership, has been named the 2009 CNN Hero of the Year.
  • And lastly, reach out some more…Jay Jaboneta is a man who truly gives a damn in reaching out. Here we see true call of action way beyond the call of duty. For us, this is simple one word: AWESOME.Thank you!

Social Media for E-Governance Social Media for E-Governance Presentation Transcript

  • Welcome  to  the  Na,onal  ICT  Summit  2011.    LoudWhistle  Inc  is  honored  to  be  here  to  share  our  knowledge  about  Social  Media  and  how  we  can  integrate  it  with  eGovernance.    I’d  like  to  start  by  showing  you  our  LoudWhistle  video.  Message  of  the    video  is  intended  to  give  the  audience  a  perspec,ve  of  how  LoudWhistle  can  help  in  project  conceptualiza,on  and  planning.  
  • Let  me  start  off  by  sharing  with  you  a  paper  presented  by  Dr.  Katrin  Voltmer,  a  Senior  Lecturer  in  Poli,cal  Communica,on  at  the  Ins,tute  of  Communica,ons  Studies,  University  of  Leeds  in  May  2008  during  a  Harvard-­‐World  Bank  Workshop  on  “The  Role  of  the  News  Media  in  the  Governance  Reform  Agenda”  The  paper  explores  the  no,on  of  accountability  and  how  it  can  be  applied  to  the  rela,onship  between  governments,  ci,zens,  and  the  media  in  transi,onal  democracies.      Voltmers  argument  is  premised  on  the  claim  that  democra,c  accountability  encompasses  not  only  poli,cal  power  holders  but  also  the  ci,zens  and  the  media  that  link  governments  and  ci,zens.  She  observes  that  the  ability  and  willingness  of  the  ci,zens  to  engage  in  poli,cal  life,  in  addi,on  to  the  quality  of  public  communica,on,  play  an  important  part  in  strengthening  the  link  between  those  in  power  and  the  ci,zenry.  Voltmer  suggests  that  collec,ve  accountability  means  civic  engagement  that  goes  far  beyond  vo,ng:  "if  ci,zens  are  ignorant  about  poli,cal  issues,  do  not  make  an  effort  to  have  a  say,  despise  their  representa,ves,  and  do  not  believe  in  democra,c  values,  then  the  viability  of  that  democracy  might  be  seriously  at  risk  -­‐  even  if  the  ins,tu,ons  are  perfectly  designed."          
  • “The quality of publiccommunication, play animportant part instrengthening the linkbetween those in power andthe citizenry. ”
  • Social  Media  can  enable  the  government  to  be  more  transparent,  collabora,ve,  and    par,cipatory.    Why?  Because  Social  Media  is  arguably  the  most  transforma,ve  revolu,on  in  communica,on    since  electricity  enabled  radio  and  TV  broadcasts.      
  • Update:    for  the  Darth  Vader  Ford  commercial…    It  has  now  40  million  views.  Probably  most  of  you  have  watched  this,    so  please    let  me  have  the  pleasure  of  sharing  it  with  those  who  have  not.    
  • The  Old  Spice  YouTube  video  campaign  launched  just  over  two  years  ago  —    centered  around  the  theme    “The  Man  Your  Man  Could  Smell  Like”  —    and  captured  the  imagina,on  of  the  public.  Case  in  point:    The  ad  has  garnered  33,  471    million  views  to  date  on  YouTube.    Let’s  take  a  look  at  the  video.    
  • Let’s  check  out  the  graph.  According  to  Visible  Measures,  “Old  Spice  Responses”    is  one  of  the  fastest-­‐growing  online  video  campaigns  of  all  ,me.  The  company    compares  the  endeavor  to  some  of  the  most  popular  viral  videos  to  date  below,    and  how  they’ve  grown  over  the  course  of  24  hours  (to  be  fair,  “Old  Spice  Responses”    had  a  ,me  limit  agached,  so  there  was  more  urgency  to  par,cipate  with  this    par,cular  string  of  videos  than  there  was  to  get  in  on).      
  • This  also  earned  Old  Spice  a  legion  of  students,  as  it  were    folks  who  cribbed  ideas    from  the  ads  and  applied  them  to  their  own  marke,ng  efforts.  Mashable,  a    social  media  online  news  channel,    chaged  with  a  few  of  these  businesses    who  have  all  enjoyed  success  from  following  the  Old  Spice  model  about  what    aspects  of  the  campaign  worked  for  them.    
  • Interact  with  Consumers    Regardless  of  your  poli,cal  affilia,on,  you’ve  probably  no,ced  that  the  White  House  et.  al.    have  been  ramping  up  their  social  media  efforts  of  late,  with  the  likes  of    U.S.  President  Barack  Obama  and  former  White  House  Press  Secretary  Robert  Gibbs    answering  ques,ons  on  YouTube.    
  • Call  to  ac,on  way  beyond  call  of  duty.      Leverage  influencers    One  of  the  reasons  why  the  Old  Spice  campaign    went  so  viral  was  that  it  targeted  folks  who  were    influen,al  in  the  online  sphere:  people  who    would  blog  about  it  and  share  the  videos  on  their    own  channels  and  sites  (see:  Perez  Hilton,  Alyssa    Milano,  etc).  Those  people  then  acted  as  brand    advocates  (whether  inten,onally  or  not),  spreading    the  gospel  of  Old  Spice  to  their  followers.      How  does  apply  to  you?  Who  are  your  brand    advocates?  Can  your  leadership  inspire  the  people    to  write  and  promote  your  own  advocacy?    
  •  Revitalize  brand  Image    I  think  we  can  all  agree  that  prior  to  “The  Old  Spice    Guy,”  the  brand  mostly  evoked  thoughts  of  dad,    grandpas  and  other  less-­‐than-­‐sexy  rela,ons.    By  changing  the  face  of  Old  Spice  to  a  dude  in  a    towel  (and  therefore  appealing  to  women  as  well    as  men),  the  brand  was  revitalized.    By  revitalizing  your  brand  image,  you  can  build    brand  awareness,  strengthen  industry  credibility,    and  promote  thought  leadership.    As  a  local    government  unit,  what  is  your  brand?  How  would    people  associate  you  with  the  value  you  bring  to    them?  When  we  go  to  your  website,  can  we  find    relevant  and  useful  informa,on  in  your  site?  Are    your  Ci,zen  Service  Responsible  educated  to  the    needs  of  the  people?    
  •  Making  your  brand  shareable    Through  your  website  and  online  presence  in  social    media  channels,  you  give  the  people  the  reason  to    endorse  you,  recommend  you,  and  therefore  speak    of  your  leadership.    Everyone  has  an  amazing  story  to  share.  What  about    you,  what’s  your  story?    
  • In  fact,  did  you  know  that    It  was  recently  reported  by    comScore  that  the  Philippines  ranked  as  the  top  market  for    Facebook  with  92.9  percent  of  its  online  popula,on  visi,ng  Facebook.com  in  February    2011.  At  present,  the  Philippines  con,nues  to  hold  the  top  spot  for  Facebook    penetra,on  and  also  ranks  highest  in  share  of  ,me  spent  on  social  networking    proper,es  across  the  world,  making  it  the  most  social  media-­‐addicted  market    globally.  Of  the  total  ,me  spent  online  in  April  2011  by  the  Philippines’  online    audience,  41.3  percent  was  spent  on  social  networking  sites.  Russia  and  Venezuela    followed  closely,  with  a  39.7  percent  and  33.2  percent    share  of  ,me  spent  on    social  networking,  respec,vely.    What  does  this  mean?    This  is  good  news  for  businesses  and  the  government.  Your  target  market  is    already  out  there  interac,ng  in  a  highly  saturated  marketplace.  All  you  need  to    do  is  to  harness  this  opportunity  and  reach  out  through  social  media  marke,ng    and  community  management.    
  • Ysobel  Hamdjojo  ysobel@loudwhistle.asia    Cer,fied  Google  Anay,cs  Individual,    Prince2  Project  Management  Prac,,oner  MBA,  Marke,ng    Let’s  connect  in  LinkedIn:  hgp://www.linkedin.com/in/ysobel    Let’s  engage  in  Twiger:  hgp://twiger.com/#!/oh_bella    hgp://www.loudwhistle.asia