Social Media and e-Governance in the Philippines


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Social Media and e-Governance in the Philippines

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Social Media and e-Governance in the Philippines

  1. 1. Philippine e-Governance <br />&<br />Social Media<br />
  2. 2. Loudwhistle can help you!<br />Good governance is communication.<br />What can we do for you?<br />Promote causes and programs to a marketplace saturated by citizens<br />One click sends announcements and news to all relevant channels<br />Educate both the old and new generation through effective communication<br />Reduce administrative cost use of papers when disemminating information across all departments<br />
  3. 3. Loudwhistle can help you!<br />Good governance is communication.<br />What can we do for you?<br />Increase admin capacity, or to enhance core functions <br />Create a closer community for government agencies and the public sector<br />Value transparency as a means of effective and popular governance<br />Create a two way avenue for G2C and G2G communication<br />
  4. 4. What is social media?<br />
  5. 5. What is Social Media?<br /> Media designed to be shared and disseminated using measurable and highly accessible publishing techniques<br />
  6. 6. What is Social Media?<br />“The Media” or news and journalism is NOT Social Media<br />But they also frequently use Social Media as a means of disseminating information<br />
  7. 7. What is Social Media?<br />When searching for “philippines” and “news” on twitter these are the top results<br />@gmanews<br />@GMANewsOnline<br />@maria_ressa<br />@ANCALERTS<br />@ABSCBNNews<br />@manila_bulletin<br />@PhilstarNews<br />@noynoyaquino<br />
  8. 8. What is Social Media?<br />Social Media is also a VENUE for sharing<br />
  9. 9. The PhilippinesDominates social media in the Asia Pacific Region<br />Filipinos and Social Media<br />
  10. 10. Filipinos Have Embraced Social Media<br />
  11. 11. Filipinos Have Embraced Social Media<br /> 12th most active country in the world <br /> is the top Social Network in the country<br />9 million Filipino users<br />5th most active country in the world (led by the US)<br />20,802,540 users as of January 2011<br />21% of the whole populatoion to date<br />70% of all online Filipinos<br />On average Filipinos visit Faceboook 3 times a day for a total of 34 mins.<br />20 million Filipinos logging into FB every month<br />Statistics from Yeheyinfographics retrieved April 28, 2011<br />
  12. 12. Filipinos Have Embraced Social Media<br />
  13. 13. Filipinos Have Embraced Social Media<br />8 out of 10 sites in the Philippines have a social component<br />Interactive blogs, online forums and discussion boards, active subscribers who read, comment and share etc.<br />Alexa Rankings of 2009<br />
  14. 14. Filipinos Have Embraced Social Media<br />83.1% of internet users have created a social network profile, much higher than the global average of 58.5%<br />*<br /><br />
  15. 15. Filipinos Have Embraced Social Media<br />Social networkers (people who like building professional or personal relationships online) show the highest level of engagement on these sites.<br />5.5 hours per visitor<br />26 times a month (close to daily on average)<br />*<br /><br />
  16. 16. Filipinos Have Embraced Social Media<br />*<br /><br />
  17. 17. Citizen Engagement<br />
  18. 18. Social Media as a 2-way Communication System<br />Web 1.0<br />The era BEFORE facebook, friendster, multiply, twitter<br />Government Centric<br />Hard to navigate around sites.<br />Information was targeted to consumers not sought out<br />Acquiring news and information was harder<br />Web 2.0<br />Citizen Centric<br />Focused on the natural tendency of human beings to create relationships<br />Relationships online are based on mutual interest<br />Easier for G2C dialogue to happen<br />
  19. 19. Social Media as a 2-way Communication System<br />Web 1.0<br />Web 2.0<br />A web of interaction, showing two-way flow of dialogue with the government and citizens as active participants<br />Government and outwards flow of information, citizens as passive receivers<br />
  20. 20. Encourage citizens to voice out their concerns in a controlled way<br />Give citizens a sense of involvement in decision making process and daily activities of the government<br />Daily announcements are easier because of Twitter and Facebook, articles and press releases on blogs automatically update to your own news feed and to the newsfeed of others<br />Citizens can voice reactions, complaints, replies directly and instantly by commenting, sharing and retweeting<br />
  21. 21. Encourage citizens to voice out their concerns in a controlled way<br />
  22. 22. Transaction costs are close to NOTHING<br />Transaction costs of bringing people together to facilitate new policy implementation are close to zero<br />Less time consuming, save on manpower and resources<br />No more costly debates and decision making processes on public policy issues<br />Easier to facilitate thanks to online tools that do all this in a secure and efficient way<br /><br />
  23. 23. Government communication today<br />It’s important for the government to communicate in new ways.<br />Keep the message clear.<br />
  24. 24. Government communication today<br />Make information readily and easily accessible<br />E-mail, subscribing to online newsletters, text messages, online polls, RSS feeds, status updates about announcements on facebook and twitter<br />
  25. 25. Government communication today<br />Make information readily and easily accessible<br />These avenues provide a way for government agencies to update listeners with real time concerns<br />
  26. 26. Government communication today<br />Citizen expectations increase while government budgets decrease.<br />The keyword is TRANSPARENCY<br />The demand for quick information rises every day, citizens find it easier to be updated through tweets and facebook updates for FREE on their computers and mobile phones than waiting for it to appear (redundantly) in the newspapers and TV<br />Practical to use new technology to do more with less people<br />
  27. 27.
  28. 28. Government communication today<br />Obama and Social Media<br />Campaigns through Social Media like Obama with his popular posters and campaigns on Facebook and Twitter<br />Politicians making use of Facebook pages and advertisements to get more numbers for their campaigns<br />Benefits: transparency, manageability of multiple social media platforms vs. radio spots, tv spots, tarps, billboards<br /><br />
  29. 29.
  30. 30.
  31. 31. Why Should Governments Use Social media?<br />
  32. 32. Learn the language of your people.<br />
  33. 33. “Don’t Make Me Think” Mentality<br />Government websites are confusing<br />Social media pages are quick, clean and direct<br />
  34. 34. “Don’t Make Me Think” Mentality<br />Less effort and less cost to maintain a blog, facebook page, twitter account<br />Most of which already have people ready to listen and help improve G2C dialogue<br />Easier to disseminate information<br />Governments will be able to target citizens specific needs<br />
  35. 35. “Don’t Make Me Think” Mentality<br />On the other hand…<br />Using Facebook pages and twitter together with the existing website can easily help direct citizens to what they need instead of looking around a website and clicking aimlessly everywhere<br />
  36. 36. “Don’t Make Me Think” Mentality<br /><ul><li> direct questions get direct answers
  37. 37. these updates can also be sent directly to their phones
  38. 38. no need to call busy hotlines or look for a station that is airing traffic news</li></li></ul><li>“Don’t Make Me Think” Mentality<br /><ul><li> encourage involvement, raise awareness without asking for them to look through a website that is hard to navigate
  39. 39. tweets get exposure from people retweeting information, sharing it to their own networks as well via retweets</li></li></ul><li>“Don’t Make Me Think” Mentality<br />@MMDA, @RPNews, @GMA, @UPAlumnia, @ateneodemanilau<br />All active on twitter, facebook and blog regularly to engage followers<br />Avoid confusion – speak directly to who needs to be spoken to<br />Real time updates and real time responses<br />Red tape = non existent<br />What you see is what you get<br />
  40. 40. Pinoy Crowd Sourcing<br />
  41. 41. True success of Maria Resa and ABS CBN’s efforts<br />Ampatuan Controversy<br />Raise awareness regarding the issue<br />Encourage reaction from Filipinos<br />Crowd sourcing helps media track and contribute to a common issue with the help of the masses<br />
  42. 42. True success of Maria Resa and ABS CBN’s efforts<br />"I want to thank you for six amazing, incredible years where we took risks together to help define the future of journalism and our nation. We decided to take a stand and say no to corruption; to embrace the growth of social media;and to join hands with citizen journalists to patrol our votes and our nation . Thank you for your trust and support, for following me even when I tilt at windmills. - Maria Resa“<br />Maria Resa is a journalist and an active social media user with a large online following<br />
  43. 43. Open call for problem solving<br />Crowdsourcing in times of trouble<br />Ondoy relief efforts on Facebook and Twitter<br />
  44. 44. Open call for problem solving<br />From ABS CBN news retrieved April 29, 2011<br />
  45. 45. Open call for problem solving<br />Citizens are “employed” to solve problems<br />Open invitations to problems addressed to the general public will attract individuals who can offer their skills at a much lower price or simply volunteer<br />Crowdsourcing also helps reduce costs by putting the problem on the table and letting the people work out the problem on their own if need be<br />From ABS CBN news retrieved April 29, 2011<br />
  46. 46. On a lighter note…<br />
  47. 47. The Department of Tourism<br />How they did it with and Apl de Ap<br />
  48. 48. Happy Slip on YouTube<br />
  49. 49. on<br />Christine Gambito is a Filipina American comedienne best know for her home made videos on YouTube depicting her Filipino Family<br />Her videos have collectively reach 92 million views<br />She has 700,000 subscribers<br />
  50. 50. " In January of 2008, Gambito was appointed as an honorary ambassador by the Department of Tourism of the Philippines. Her series of travel videos were included in the “Experience Philippines!” campaign and recognized with a Silver Boomerang Award and two Anvil Awards... She toured with the 2009 “B Here” campaign which was a comedy and musical showcase that aimed to spread awareness of Hepatis B and the impact it has on the Asian American community."<br />on<br /><br />
  51. 51. aka<br />Allan Pineda on<br />
  52. 52. "Created in conjunction with the Philippine Department of Tourism, the video visually underscores Apl’s lyric homage to his homeland -- a salient inspiration of the internationally acclaimed artist’s repertoire – and serves as a unique medium as part of a greater campaign to promote tourism in the Philippines."<br /> aka<br />Allan Pineda on<br />
  53. 53. The Department of Labor and Employment<br />facilitation of employment and to make people aware of all the programs and services available to them<br />
  54. 54. We can help increase awareness of your government pages <br />
  55. 55. Government Agencies: Creating an Actionable Road Map with Social Media<br />
  56. 56. e-Government<br />e-Government or electronic government terminology:<br /> “definition: How the government uses ICT, IT and other telecom technologies to enhance the efficiency and effectiveness in the public sector”<br />
  57. 57. e-Government<br />Digital interaction:<br />G2C – government to citizens<br />G2B – government to businesses<br />G2G – government to government agencies<br />G2R – government to religious movements<br />G2H – government to households<br />
  58. 58. e-Government<br />
  59. 59. e-Government<br />Benefits for government agencies<br />Information provision through downloadable forms rather than complex interaction<br />Increased accessibility and availability of information via social media avenues where governments can also monitor their citizens<br />Increased resource efficiency<br />Citizens will then be on a more self service system with an improved ability to find information<br />Better communication with rural or remote communities<br />
  60. 60. e-Government<br />Benefits for citizens<br />Faster turn around for requests for information<br />Instead of waiting for documents to be sent by snail mail or post<br />Instead of waiting on the phone for government offices to answer or transfer appropriate calls<br />Information is accessible with one click of a button<br />Faster access to documents and forms<br />Instead of waiting in ling in congested government offices<br />
  61. 61. An Actionable Roadmap with Social Media<br />Measuring results of an actionable roadmap is much easier with Social Media<br />Reactions, reach, impact is easily measured using the social media tools (facebook, google analytics, twitter, twitter trends etc.) available.<br />The most common questions asked are:<br />Where do we start?<br />Where would we like to be?<br />How do we get there?<br />How do we know when we’re there?<br />
  62. 62. An Actionable Roadmap with Social Media<br />
  63. 63. Your Identity as an Agency is Your Brand<br />