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LoudWhistle - A Great Brand is A Great Story
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LoudWhistle - A Great Brand is A Great Story

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LoudWhistle Branding International is all about modern brand building. …

LoudWhistle Branding International is all about modern brand building.

Services offered:
I. Branding:
Consultation
Brand Experience
Creative Direction

II. Creative Designs
Web Development
Blog Design
Interactive Presentations
Graphic Designs

III. Marketing
Lead Generation Tools
(Brochures, Corporate Profile, Landing Pages, Microsites)
Social Media Marketing
Social Networking

Share your story with us!
hello@loudwhistle.net

Twitter: brandteller

Published in: Business

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  • 1. MODERN BRANDING   & storytelling
  • 2. Who’s talking? We  are  a  group  of  passionate  modern  brand  builders   commi4ed  to  building  your  brand  on  (your   organiza8on's)  core  principles  that  never  change.     Our  goal  is  to  create  be4er  brands  by  finding  big  idea. ! We highly value client and brand encounter. Share your stories with us, we’ll be happy to listen  hello@loudwhistle.net
  • 3. What are we going to talk about? Brands! Personal Brands! Evolution of Branding! Great Brands! Storytelling Advice hello@loudwhistle.net
  • 4. First thing first A brand is… hello@loudwhistle.net
  • 5. what people say, feel and think about your product, service and company. hello@loudwhistle.net
  • 6. What makes a brand strong? hello@loudwhistle.net
  • 7. Strong brands are a collection of coherent ideas and experiences with a product or service over time. hello@loudwhistle.net
  • 8. Brands are born of experience and reputation hello@loudwhistle.net
  • 9. If you are not branding yourself, rest assured that others are doing it for you. hello@loudwhistle.net
  • 10. hello@loudwhistle.net
  • 11. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  • 12. What makes your product, service and company different? hello@loudwhistle.net
  • 13. hello@loudwhistle.net
  • 14. hello@loudwhistle.net
  • 15. None of these organizations treat their brands as an after-thought. Rather it serves as the key differentiator. hello@loudwhistle.net
  • 16. Interaction + feeling = brand hello@loudwhistle.net
  • 17. What about personal brands? hello@loudwhistle.net
  • 18. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition. hello@loudwhistle.net
  • 19. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  • 20. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  • 21. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  • 22. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  • 23. hello@loudwhistle.net
  • 24. Evolution of Brand Building OLD NEW Messages Conversations Static Dynamic Saying Doing Look & Feel Experience Posing Authenticity Simplicity Complexity Touch points Engagements Audience Community About Transactions About Relationships hello@loudwhistle.net Influenced by the thinking of John Grant, as shown in The Brand Innovation Manifesto
  • 25. So what makes a great brand great? hello@loudwhistle.net
  • 26. conversation hello@loudwhistle.net
  • 27. complexity hello@loudwhistle.net
  • 28. community hello@loudwhistle.net
  • 29. engagement hello@loudwhistle.net
  • 30. hello@loudwhistle.net doing
  • 31. experience hello@loudwhistle.net
  • 32. Ok! So how can I create a great brand? hello@loudwhistle.net
  • 33. 5  Questions: 1.  What are your goals? 2.  What do you value? 3.  What are your passion? 4.  What motivates you? 5.  What makes you remarkable? hello@loudwhistle.net
  • 34. 5  “BEs” 1.  Diligent 2.  Consistent 3.  Interesting 4.  Yourself hello@loudwhistle.net
  • 35. 5  Steps: 1.  Take inventory 2.  Develop your plan 3.  Craft your identity 4.  Measure and repeat hello@loudwhistle.net
  • 36. Tools & channels 1. Websites 2. Blogs 3. Podcasts 4. Social networking 5. Offline and alternate publishing 6. The media hello@loudwhistle.net
  • 37. Don’t forget to: 1.  Make yourself findable 2.  Connect everything 3.  Cultivate relationships 4.  Donate your expertise to a cause 5.  Develop a visible platform 6.  Start & join conversations hello@loudwhistle.net
  • 38. Start and join conversations hello@loudwhistle.net
  • 39. And remember… hello@loudwhistle.net
  • 40. Although your company’s core values may never change hello@loudwhistle.net
  • 41. you have to be… hello@loudwhistle.net
  • 42. flexible to the ever changing technological landscape hello@loudwhistle.net
  • 43. If you don’t like change, you are going to like irrelevance even less. General Eric Shinseki hello@loudwhistle.net
  • 44. Change is the only constant thing in this world. hello@loudwhistle.net
  • 45. Your story will be retold over and over again. hello@loudwhistle.net
  • 46. Storytelling advise… hello@loudwhistle.net
  • 47. Define who you are and what you stand for. Commit to it. hello@loudwhistle.net
  • 48. Start looking at your marketing as a progressive story instead of as quarterly campaigns. hello@loudwhistle.net
  • 49. Stop putting the exact same stories everywhere. People like stories with depth and complexity. hello@loudwhistle.net
  • 50. Forget about controlling the message. hello@loudwhistle.net
  • 51. Fans are going to create content for your brand. hello@loudwhistle.net
  • 52. Create room for agility, flexibility and iteration. hello@loudwhistle.net
  • 53. And lastly… hello@loudwhistle.net
  • 54. Make a commitment to hello@loudwhistle.net create better brands.
  • 55. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  • 56. LoudWhistle Branding International A Great Brand Has a Great Story!
  • 57. Thank you! for! listening ! hello@loudwhistle.net
  • 58. Questions? Share your story with us! hello@loudwhistle.net Brandteller www.loudwhistle.net
  • 59. Disclaimer: We are not associated with the following brands: Apple, Coke, Louise Vuitton, Albert Einstein, Nelson Mandela, Princess Diana, Mother Theresa, Bono, Angelina Jolie, Hayden Panettiere