LoudWhistle - A Great Brand is A Great Story

2,200 views

Published on

LoudWhistle Branding International is all about modern brand building.

Services offered:
I. Branding:
Consultation
Brand Experience
Creative Direction

II. Creative Designs
Web Development
Blog Design
Interactive Presentations
Graphic Designs

III. Marketing
Lead Generation Tools
(Brochures, Corporate Profile, Landing Pages, Microsites)
Social Media Marketing
Social Networking

Share your story with us!
hello@loudwhistle.net

Twitter: brandteller

Published in: Business
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
2,200
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
73
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

LoudWhistle - A Great Brand is A Great Story

  1. 1. MODERN BRANDING   & storytelling
  2. 2. Who’s talking? We  are  a  group  of  passionate  modern  brand  builders   commi4ed  to  building  your  brand  on  (your   organiza8on's)  core  principles  that  never  change.     Our  goal  is  to  create  be4er  brands  by  finding  big  idea. ! We highly value client and brand encounter. Share your stories with us, we’ll be happy to listen  hello@loudwhistle.net
  3. 3. What are we going to talk about? Brands! Personal Brands! Evolution of Branding! Great Brands! Storytelling Advice hello@loudwhistle.net
  4. 4. First thing first A brand is… hello@loudwhistle.net
  5. 5. what people say, feel and think about your product, service and company. hello@loudwhistle.net
  6. 6. What makes a brand strong? hello@loudwhistle.net
  7. 7. Strong brands are a collection of coherent ideas and experiences with a product or service over time. hello@loudwhistle.net
  8. 8. Brands are born of experience and reputation hello@loudwhistle.net
  9. 9. If you are not branding yourself, rest assured that others are doing it for you. hello@loudwhistle.net
  10. 10. hello@loudwhistle.net
  11. 11. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  12. 12. What makes your product, service and company different? hello@loudwhistle.net
  13. 13. hello@loudwhistle.net
  14. 14. hello@loudwhistle.net
  15. 15. None of these organizations treat their brands as an after-thought. Rather it serves as the key differentiator. hello@loudwhistle.net
  16. 16. Interaction + feeling = brand hello@loudwhistle.net
  17. 17. What about personal brands? hello@loudwhistle.net
  18. 18. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition. hello@loudwhistle.net
  19. 19. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  20. 20. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  21. 21. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  22. 22. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  23. 23. hello@loudwhistle.net
  24. 24. Evolution of Brand Building OLD NEW Messages Conversations Static Dynamic Saying Doing Look & Feel Experience Posing Authenticity Simplicity Complexity Touch points Engagements Audience Community About Transactions About Relationships hello@loudwhistle.net Influenced by the thinking of John Grant, as shown in The Brand Innovation Manifesto
  25. 25. So what makes a great brand great? hello@loudwhistle.net
  26. 26. conversation hello@loudwhistle.net
  27. 27. complexity hello@loudwhistle.net
  28. 28. community hello@loudwhistle.net
  29. 29. engagement hello@loudwhistle.net
  30. 30. hello@loudwhistle.net doing
  31. 31. experience hello@loudwhistle.net
  32. 32. Ok! So how can I create a great brand? hello@loudwhistle.net
  33. 33. 5  Questions: 1.  What are your goals? 2.  What do you value? 3.  What are your passion? 4.  What motivates you? 5.  What makes you remarkable? hello@loudwhistle.net
  34. 34. 5  “BEs” 1.  Diligent 2.  Consistent 3.  Interesting 4.  Yourself hello@loudwhistle.net
  35. 35. 5  Steps: 1.  Take inventory 2.  Develop your plan 3.  Craft your identity 4.  Measure and repeat hello@loudwhistle.net
  36. 36. Tools & channels 1. Websites 2. Blogs 3. Podcasts 4. Social networking 5. Offline and alternate publishing 6. The media hello@loudwhistle.net
  37. 37. Don’t forget to: 1.  Make yourself findable 2.  Connect everything 3.  Cultivate relationships 4.  Donate your expertise to a cause 5.  Develop a visible platform 6.  Start & join conversations hello@loudwhistle.net
  38. 38. Start and join conversations hello@loudwhistle.net
  39. 39. And remember… hello@loudwhistle.net
  40. 40. Although your company’s core values may never change hello@loudwhistle.net
  41. 41. you have to be… hello@loudwhistle.net
  42. 42. flexible to the ever changing technological landscape hello@loudwhistle.net
  43. 43. If you don’t like change, you are going to like irrelevance even less. General Eric Shinseki hello@loudwhistle.net
  44. 44. Change is the only constant thing in this world. hello@loudwhistle.net
  45. 45. Your story will be retold over and over again. hello@loudwhistle.net
  46. 46. Storytelling advise… hello@loudwhistle.net
  47. 47. Define who you are and what you stand for. Commit to it. hello@loudwhistle.net
  48. 48. Start looking at your marketing as a progressive story instead of as quarterly campaigns. hello@loudwhistle.net
  49. 49. Stop putting the exact same stories everywhere. People like stories with depth and complexity. hello@loudwhistle.net
  50. 50. Forget about controlling the message. hello@loudwhistle.net
  51. 51. Fans are going to create content for your brand. hello@loudwhistle.net
  52. 52. Create room for agility, flexibility and iteration. hello@loudwhistle.net
  53. 53. And lastly… hello@loudwhistle.net
  54. 54. Make a commitment to hello@loudwhistle.net create better brands.
  55. 55. A GREAT BRAND is a ! GREAT hello@loudwhistle.net STORY
  56. 56. LoudWhistle Branding International A Great Brand Has a Great Story!
  57. 57. Thank you! for! listening ! hello@loudwhistle.net
  58. 58. Questions? Share your story with us! hello@loudwhistle.net Brandteller www.loudwhistle.net
  59. 59. Disclaimer: We are not associated with the following brands: Apple, Coke, Louise Vuitton, Albert Einstein, Nelson Mandela, Princess Diana, Mother Theresa, Bono, Angelina Jolie, Hayden Panettiere

×