See the unexpected
Upcoming SlideShare
Loading in...5
×
 

See the unexpected

on

  • 303 views

Observation assignment for tina Seelig's Crash Course on Creativity

Observation assignment for tina Seelig's Crash Course on Creativity

Statistics

Views

Total Views
303
Views on SlideShare
282
Embed Views
21

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 21

http://venture-lab.org 21

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

See the unexpected See the unexpected Presentation Transcript

  • See the Unexpected Hal Louchheim October 30, 2012
  • 3 Markets; 3 High Tech• With the broad spectrum of products and colorful packaging, food markets create a visual overload in which customers try to focus on what they came to find– or be attracted to “glittering”, impulse items. Thus, many design elements can be overlooked while others are strictly functional.• Lead by Apple’s example, the high tech stores attempt to be cool expressions of the brand. One “experiences” these environments almost as one does the devices themselves.
  • Cut out cows…• Here’s the scene referred to in Tina’s book– inGenius page 71. (Sorry about the focus.) I had been shopping there for years, without “seeing” the farm scenes.Biancini’s Market, Ladera, CA
  • Mirrors• With all the products on the shelf, it seemed a bit strange to have mirrors that extend the shelf and add visual confusion. Might be a slick design touch in a clothes store. Safeway Market, Menlo Park, CA
  • Fake windows• To enhance “feel” of a street market, we have fake windows overlooking the marketplace inside the market– along with ventilation ducts…Sigona’s Farmers Market,Stanford Shopping Center, CA
  • SONY Revival? • Slick and spacious, SONY displays an array of new products in a setting denoting high-tech quality and sophistication. Service people in abundance are eager to demonstrate the productsStanford Shopping Center, CA
  • A “rotting” Apple?• Once the standard of cool, Apple now looks somewhat dated compared to its enlivened competitors. Crowded and noisy inside, some service is delivered at table outside. Apple, Stanford Shopping Center, CA
  • Highest Tech Experience…• Big surprise– Microsoft has created something with real style. Incredible, ever-changing environment where the side “walls” display products, landscapes and whimsy. Places to sit and explore new products. About 3x the size of Apple Store– one door down the mall.
  • Wow…Almost theater-in-the-round.Don’t blink, you’ll miss the changing scene Microsoft, Stanford Shopping Center, CA