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Presentation given at Duncan Williams on Friday, September 16, 2011 to a group of approx. 50 people from the Memphis business community. Presented along with Mark Schaefer

Presentation given at Duncan Williams on Friday, September 16, 2011 to a group of approx. 50 people from the Memphis business community. Presented along with Mark Schaefer

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Tablet Presentation Transcript

  • 1. Tablet Trends Lou Powell @vanicklou
  • 2.
    • Rand Tablet (1964)
  • 3.
    • Digital Graphic 15 (1972)
  • 4.
    • Apple Graphics Tablet (1979)
  • 5.
    • GridPad (1989)
  • 6.
    • NCR Systems 3125 (1991)
  • 7.
    • AT&T EO PC (1993)
  • 8.
    • Newton Message Pad (1993)
  • 9.
    • Zenith CruisePad (1995)
  • 10.
    • Fujitsu Stylistic 2300 (1998)
  • 11.
    • Compaq Tablet (2001)
  • 12.
    • Microsoft Smart Display (2002)
  • 13.
    • Motion Computing LS800 (2005)
  • 14.
    • Axiotron Modbook (2007)
  • 15.
    • iPad (2010)
  • 16.
    • January 27, 2010 Steve Jobs introduces the iPad at a Press Conference
  • 17. iPad Growth
  • 18.
    • The iPad is the fastest ever consumer device to achieve
    • $1 billion in sales.
    • -Yudu Media
  • 19.
    • Ubiquitous Internet Access
    • Internet Information sources are now essential
    • Ubiquitous WiFi
    • High Speed Data Access over Cellular
    • iPhone set the stage for user experience (gesturing)
    Why now?
  • 20.
    • The average price of tablets will decline from $423 in 2011 to $300 in 2013 and $263 in 2015 with nearly 295 million tablets sold.
    • -Gartner
    Source: http://www.gartner.com/it/page.jsp?id=1278413
  • 21. Tablets as % of PC Sales
  • 22.
    • Top 5 Internet Tablets 2011
    • 1. Motorola Xoom Android Internet Tablet
    • 2. Apple iPad 2 Internet Tablet
    • 3. Viewsonic gTablet Android Internet Tablet
    • 4. Superpad Android Internet Tablet
    • 5. Samsung Galaxy Tab 10.1 Internet Tablet
    • As of August 2011
  • 23. iPad Top Uses Source: comScore Inc.
  • 24. Android Tablet Top Uses
  • 25.
    • Half of all tablet owners use their devices to purchase items online
    • -Forrester
  • 26.
    • More than half of US consumers who own both a tablet and a smartphone say they prefer to shop via the tablet.
    • -Forrester
  • 27.
    • Retailers say that 20% of their mobile shopping traffic comes from tablet users
    • -Forrester
  • 28. Women are Adopting Source: NielsenWire
  • 29. eReader and Tablet Age Demographics
  • 30.
    • So Lou…
    • What do I do with all of that?
  • 31.
    • Tablets are replacing desktops as information consuming devices
    • There are no age or gender boundaries
    • Moore’s Law (They will become faster and cheaper, but not smaller)
    • Create mechanisms will continue to improve
    The Facts
  • 32.
    • Where do I start?
  • 33.
    • Detect tablets and give an expected experience
    • Finger, NOT Mouse! Integrate common gestures into your site
    • Horizontal not vertical
    • eZine format
    Optimize Your Website
  • 34.
    • So Lou…
    • What about Apps?
  • 35.
    • Kayak
    • PhotoShop Express
    • Evernote
    • Wunderlist
    • Penultimate
    • iWork Suite
    • Good Reader
    Existing Apps
    • Video Cookbook
    • Desktop Connect
    • LogMeIn
    • Dropbox
    • iTranslate
    • Pages
    • Flipboard
  • 36.
    • Business Productivity on the Go
    • WiFi, Cellular, Light-weight, inexpensive
    • Geo-Fencing
    • Emersion Workforce
    Build Your Own App
  • 37.
    • Thank you!