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Presentation given at Duncan Williams on Friday, September 16, 2011 to a group of approx. 50 people from the Memphis business community. Presented along with Mark Schaefer

Presentation given at Duncan Williams on Friday, September 16, 2011 to a group of approx. 50 people from the Memphis business community. Presented along with Mark Schaefer

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Tablet Tablet Presentation Transcript

  • Tablet Trends Lou Powell @vanicklou
    • Rand Tablet (1964)
    • Digital Graphic 15 (1972)
    • Apple Graphics Tablet (1979)
    • GridPad (1989)
    • NCR Systems 3125 (1991)
    • AT&T EO PC (1993)
    • Newton Message Pad (1993)
    • Zenith CruisePad (1995)
    • Fujitsu Stylistic 2300 (1998)
    • Compaq Tablet (2001)
    • Microsoft Smart Display (2002)
    • Motion Computing LS800 (2005)
    • Axiotron Modbook (2007)
    • iPad (2010)
    • January 27, 2010 Steve Jobs introduces the iPad at a Press Conference
  • iPad Growth
    • The iPad is the fastest ever consumer device to achieve
    • $1 billion in sales.
    • -Yudu Media
    • Ubiquitous Internet Access
    • Internet Information sources are now essential
    • Ubiquitous WiFi
    • High Speed Data Access over Cellular
    • iPhone set the stage for user experience (gesturing)
    Why now?
    • The average price of tablets will decline from $423 in 2011 to $300 in 2013 and $263 in 2015 with nearly 295 million tablets sold.
    • -Gartner
    Source: http://www.gartner.com/it/page.jsp?id=1278413
  • Tablets as % of PC Sales
    • Top 5 Internet Tablets 2011
    • 1. Motorola Xoom Android Internet Tablet
    • 2. Apple iPad 2 Internet Tablet
    • 3. Viewsonic gTablet Android Internet Tablet
    • 4. Superpad Android Internet Tablet
    • 5. Samsung Galaxy Tab 10.1 Internet Tablet
    • As of August 2011
  • iPad Top Uses Source: comScore Inc.
  • Android Tablet Top Uses
    • Half of all tablet owners use their devices to purchase items online
    • -Forrester
    • More than half of US consumers who own both a tablet and a smartphone say they prefer to shop via the tablet.
    • -Forrester
    • Retailers say that 20% of their mobile shopping traffic comes from tablet users
    • -Forrester
  • Women are Adopting Source: NielsenWire
  • eReader and Tablet Age Demographics
    • So Lou…
    • What do I do with all of that?
    • Tablets are replacing desktops as information consuming devices
    • There are no age or gender boundaries
    • Moore’s Law (They will become faster and cheaper, but not smaller)
    • Create mechanisms will continue to improve
    The Facts
    • Where do I start?
    • Detect tablets and give an expected experience
    • Finger, NOT Mouse! Integrate common gestures into your site
    • Horizontal not vertical
    • eZine format
    Optimize Your Website
    • So Lou…
    • What about Apps?
    • Kayak
    • PhotoShop Express
    • Evernote
    • Wunderlist
    • Penultimate
    • iWork Suite
    • Good Reader
    Existing Apps
    • Video Cookbook
    • Desktop Connect
    • LogMeIn
    • Dropbox
    • iTranslate
    • Pages
    • Flipboard
    • Business Productivity on the Go
    • WiFi, Cellular, Light-weight, inexpensive
    • Geo-Fencing
    • Emersion Workforce
    Build Your Own App
    • Thank you!