Why Is Everyone Reading It?
Hot Topics-Events &
Why Advertise? Affordable – Loyal Read-
ership – Buyers Demographics - Sales
Pick Up A Copy at Over 400 Locations
In Lorain County We Are The Small
Business Marketing Network Magazine
Promoting Your Business
For some free sample copies and a media kit
Call: 440-242-0835 or Visit our new
Ofﬁce at: 1812 Cooper Foster Park Rd.
Marketing & Advertising Wiser?
Every Media Has It’s Good & Bad Points
Telephone Books – Cost $350 to $900 Month
Good: It is found In most homes and business
Bad: Too many Telephone books in the same the mar-
Bad: You pay more to be seen less, thus less calls
Newspaper –Cost $200/$2000 Daily or Weekly
Good: Daily promotion and pick up rate
Bad: Busy people barely read past page 5
Bad: Sunday too many junk pages/coupons
TV – Cost $25000, production $10,000
Good: Big Audience
Bad: Too expensive for speciﬁc demographics
Bad: Competition Market for same time span
Radio – Cost $5000 - $500 Production
Good: Can listen in your car
Bad: If you missed the commercial?
Bad: You compete with music, ads , and a 24 hr line up
Discount Coupon/ Mailers: Cost $300 - $750 issue
Bad: 10,000 going to who? in a city of 70,000.
Bad: Unwanted Invasion of homes privacy and throaways
Bad: Served as throwaways
Glossy Magazines:Cost $2000 - $20,000
Good: Looking Graphics
Bad: People have to purchase them
Bad: Circulation is usually lower
Internet Websites: $300 - $30,000 Yr.
Good: You have a presence online
Bad: You don’t get too many hits
Bad: No one knows you are there
Lorain County Magazine: $30 - $750
Good or Bad? Free Magazine
Many Events and Free Information
Help Enhance Quality of Life in Lorain County
Up to 40 people can read one copy in a waiting room
Give Advertising exclusivity to some businesses
Different readers every issue
Many photos of People Places and Things
Free Listings and Classiﬁeds to Advertisers
Free Web Page to Advertisers
Free Web link To Advertisers with sites
Free Website Promotion of our site
Ad Appearance and Staying Power
Most waiting room readers average 45 minutes
Color graphics and page images.
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