Magazine




                       Why Is Everyone Reading It?




Hot Topics-Events &
Happenings-Great Visuals




     ...
Marketing & Advertising Wiser?
        Every Media Has It’s Good & Bad Points
   Telephone Books – Cost $350 to $900 Month...
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Longbrochure Revised

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Longbrochure Revised

  1. 1. Magazine Why Is Everyone Reading It? Hot Topics-Events & Happenings-Great Visuals Why Advertise? Affordable – Loyal Read- ership – Buyers Demographics - Sales Pick Up A Copy at Over 400 Locations Every Thursday In Lorain County We Are The Small Business Marketing Network Magazine Promoting Your Business For some free sample copies and a media kit Call: 440-242-0835 or Visit our new Office at: 1812 Cooper Foster Park Rd. Lorain/Amherst
  2. 2. Marketing & Advertising Wiser? Every Media Has It’s Good & Bad Points Telephone Books – Cost $350 to $900 Month Good: It is found In most homes and business Bad: Too many Telephone books in the same the mar- ket Bad: You pay more to be seen less, thus less calls Newspaper –Cost $200/$2000 Daily or Weekly Good: Daily promotion and pick up rate Bad: Busy people barely read past page 5 Bad: Sunday too many junk pages/coupons TV – Cost $25000, production $10,000 Good: Big Audience Bad: Too expensive for specific demographics Bad: Competition Market for same time span Radio – Cost $5000 - $500 Production Good: Can listen in your car Bad: If you missed the commercial? Bad: You compete with music, ads , and a 24 hr line up Discount Coupon/ Mailers: Cost $300 - $750 issue Good: DIscounts Bad: 10,000 going to who? in a city of 70,000. Bad: Unwanted Invasion of homes privacy and throaways Bad: Served as throwaways Glossy Magazines:Cost $2000 - $20,000 Good: Looking Graphics Bad: People have to purchase them Bad: Circulation is usually lower Internet Websites: $300 - $30,000 Yr. Good: You have a presence online Bad: You don’t get too many hits Bad: No one knows you are there Lorain County Magazine: $30 - $750 Good or Bad? Free Magazine Many Events and Free Information Help Enhance Quality of Life in Lorain County Up to 40 people can read one copy in a waiting room Give Advertising exclusivity to some businesses Different readers every issue Many photos of People Places and Things Free Listings and Classifieds to Advertisers Free Web Page to Advertisers Free Web link To Advertisers with sites Free Website Promotion of our site Ad Appearance and Staying Power Most waiting room readers average 45 minutes Color graphics and page images.
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