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Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
Adam Christensen - The Experiment is Over: now it’s time for real value
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Adam Christensen - The Experiment is Over: now it’s time for real value

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  • 1. The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
  • 2. Twitter for this session <ul><li>@adamclyde </li></ul><ul><li>#rp09 </li></ul><ul><li>#smartcity </li></ul>
  • 3. Some observations
  • 4. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>(0) Value </li></ul><ul><li>Fail </li></ul>
  • 5. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>x ( Value) </li></ul><ul><li>y ( Success) </li></ul>(where x is unknown)
  • 6. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>X (Value) </li></ul><ul><li>X (Success) </li></ul>(Where X is known variable)
  • 7. <ul><li>business model </li></ul><ul><li>corporate culture </li></ul>∫ Value ( )
  • 8. Opportunities for Leadership <ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>Citizens </li></ul>
  • 9. &nbsp;
  • 10. Background: Why social media at IBM? <ul><li>400,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>B2B, Not consumer </li></ul><ul><li>Company of “experts” </li></ul><ul><li>Value </li></ul><ul><ul><li>To flatten organization </li></ul></ul><ul><ul><li>To learn </li></ul></ul><ul><ul><li>To influence </li></ul></ul><ul><li>Culture </li></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Progressive </li></ul></ul><ul><ul><li>Risk averse </li></ul></ul>
  • 11. Current picture of IBM &amp; social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
  • 12. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  • 13. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  • 14. A Smarter Planet Instrumented Interconnected Intelligent
  • 15. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  • 16. Building a smarter planet requires a three-way partnership: Government Business Citizens
  • 17. Smarter Cities
  • 18. What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
  • 19. Stay connected to A Smarter Planet <ul><li>Smarter Planet Blog http://asmarterplanet.com </li></ul><ul><li>Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com </li></ul>
  • 20. <ul><li>This presentation: http://slideshare.net/adamclyde </li></ul><ul><li>Me: http://twitter.com/adamclyde </li></ul>

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