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Adam Christensen - The Experiment is Over: now it’s time for real value
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Adam Christensen - The Experiment is Over: now it’s time for real value

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    Adam Christensen - The Experiment is Over: now it’s time for real value Adam Christensen - The Experiment is Over: now it’s time for real value Presentation Transcript

    • The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
    • Twitter for this session
      • @adamclyde
      • #rp09
      • #smartcity
    • Some observations
      • Social Media
      • *
      • (0) Value
      • Fail
      • Social Media
      • *
      • x ( Value)
      • y ( Success)
      (where x is unknown)
      • Social Media
      • *
      • X (Value)
      • X (Success)
      (Where X is known variable)
      • business model
      • corporate culture
      ∫ Value ( )
    • Opportunities for Leadership
      • Business
      • Government
      • Citizens
    •  
    • Background: Why social media at IBM?
      • 400,000 employees
      • 170 countries
      • B2B, Not consumer
      • Company of “experts”
      • Value
        • To flatten organization
        • To learn
        • To influence
      • Culture
        • Collaborative
        • Progressive
        • Risk averse
    • Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
    • 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
    • Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
    • A Smarter Planet Instrumented Interconnected Intelligent
    • Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
    • Building a smarter planet requires a three-way partnership: Government Business Citizens
    • Smarter Cities
    • What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
    • Stay connected to A Smarter Planet
      • Smarter Planet Blog http://asmarterplanet.com
      • Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com
      • This presentation: http://slideshare.net/adamclyde
      • Me: http://twitter.com/adamclyde