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    Welcome Welcome Presentation Transcript

    • C.THAMARAI KANI
      201011039
    • SHAREKHAN Pvt Ltd
    •  industry profile
      SHAREKHAN is founded at 8th February 2000
      In before 4th October 2005 it was named at SSKI Investor Services Private Limited
      It was promoted by Mr. Shripal S Morakhia and Mr. Shreyas S Morakhia
    • VISION AND MISSION
      To be the top most company for providing investment advisory and financial planning service in India.
      To be a leading investment intermediary for transaction through both online and offline medium.
      Froe tradition asset portfolio to retail finance.
    • ACHIEVEMENT
      Sharekhan’s ground network includes over Sharekhan has over 679 branches in 234 cities and about six lakh trading members
      Sharekhan has won the prestigious Awaaz Consumer Vote Awards 2005 for the Most Preferred Stock Broking Brand in India.
      India's largest broking house
    • FEATURES OF SHAREKHAN LTD
      Multiple exchanges on a single screen
      Intra-day calls and flash news
      Historical charts with technical tools
      Streaming quotes
      24x7 web enabled back – office
      Auto pay-in of shares
      Online transfer of funds
    • PRIDUCTS
      SHARES(DEMAT A/C & TRADING A/C)
      COMMODITTIES
      MUTUAL FUNDS
      INSURANCE
      IPO( initial public offer)
      PMS(portfolio management system)
      CURRENCY
    •  VARIOUS STOCK BROKING COMPANIES IN INDIA
      ICICIDirect
      ShareKhan 
      Indiabulls 
      5Paisa 
      Motilal Oswal Securities 
      HDFC Securities 
      Reliance Money 
      IDBIPaisaBuilder 
      Religare 
      Geojit 
    • COMMODITY MARKETING
    • TOPIC INTRO
      A commodity is a goods for which there is demand
      In sharekhan, commodity marketing was introduced at 2006
      In my sharekhan branch we have 1325 commodity customers that is my sample
      MCX & NCDEX are stock exchanges which trade in commodities
    • TOPIC INTRO..,
      Commodity markets are markets where raw or primary products are exchanged.
      It covers physical product (food, metals, electricity) markets but not the ways that services, including those of governments, nor investment nor debt, canbe seen as a commodity.
    • COMMODITIES ARE,
      gold, silver, palladium, and platinum
       iron ore
      Crude oil 
      coal
      Saltand sugar 
      Coffee beans 
      Soy beans
      Aluminiumandcopper
      Riceand wheat
    • DATA COLLECTION METHOD
      1. SECONDARY DATA
      With the sample of 1325
      2. PRIMARY DATA
      No primary data
    • CUSTOMER LEVEL,
      975 out of 1325 are getting profit over their investment
      112 out of 1325 are stay in idle.
      74 out of 1325 are don’t know about what is commodity marketing
      164 out of 1325 are unlucky( that means they invest rarely and they got loss )
    • CUSTOMER LEVEL,
    • FINDINGS
      The models reviewed above have been used in a number of studies on the marketing-finance
      interface that allow us to formulate some empirical patterns, summarized in the last columns. We present these as propositions rather than empirical generalizations at this
      juncture, as the studies are recent and, in many cases, still need replication across industries. We
      discuss, in turn, propositions on brand equity, customer equity, customer satisfaction, R&D and
      product quality, and specific marketing-mix actions. We conclude this section with a discussion
      of the emerging evidence on biases in investor response.
    • BIBLIOGRAPHY
      1. www.Google.com
      2. www.bseindia.com
      3. www.nseindia.com
      4. www.moneycontrol.com
      5. www.sharekhan.com
      6. www.icicidirect.com
      7. www.5paisa.com
      8. www.Indiabulls.com
      9. www.hdfcsecurities.com
      10. www.karvy.com
    • BIBLIOGRAPHY(conti…,)
      1. ECONOMIC TIMES
      2. TIMES OF INDIA
      3. FINANCIAL EXPRESS 111
      Charts:
      www.barcharts.com
      www.chartsrus.com
      www.mongabay.com
      www.djindexes.com
    • CONCLUTION
    • THANK YOU