industry profile SHAREKHAN is founded at 8th February 2000 In before 4th October 2005 it was named at SSKI Investor Services Private Limited It was promoted by Mr. Shripal S Morakhia and Mr. Shreyas S Morakhia
VISION AND MISSION To be the top most company for providing investment advisory and financial planning service in India. To be a leading investment intermediary for transaction through both online and offline medium. Froe tradition asset portfolio to retail finance.
ACHIEVEMENT Sharekhan’s ground network includes over Sharekhan has over 679 branches in 234 cities and about six lakh trading members Sharekhan has won the prestigious Awaaz Consumer Vote Awards 2005 for the Most Preferred Stock Broking Brand in India. India's largest broking house
FEATURES OF SHAREKHAN LTD Multiple exchanges on a single screen Intra-day calls and flash news Historical charts with technical tools Streaming quotes 24x7 web enabled back – office Auto pay-in of shares Online transfer of funds
VARIOUS STOCK BROKING COMPANIES IN INDIA ICICIDirect ShareKhan Indiabulls 5Paisa Motilal Oswal Securities HDFC Securities Reliance Money IDBIPaisaBuilder Religare Geojit
TOPIC INTRO A commodity is a goods for which there is demand In sharekhan, commodity marketing was introduced at 2006 In my sharekhan branch we have 1325 commodity customers that is my sample MCX & NCDEX are stock exchanges which trade in commodities
TOPIC INTRO.., Commodity markets are markets where raw or primary products are exchanged. It covers physical product (food, metals, electricity) markets but not the ways that services, including those of governments, nor investment nor debt, canbe seen as a commodity.
DATA COLLECTION METHOD 1. SECONDARY DATA With the sample of 1325 2. PRIMARY DATA No primary data
CUSTOMER LEVEL, 975 out of 1325 are getting profit over their investment 112 out of 1325 are stay in idle. 74 out of 1325 are don’t know about what is commodity marketing 164 out of 1325 are unlucky( that means they invest rarely and they got loss )
FINDINGS The models reviewed above have been used in a number of studies on the marketing-finance interface that allow us to formulate some empirical patterns, summarized in the last columns. We present these as propositions rather than empirical generalizations at this juncture, as the studies are recent and, in many cases, still need replication across industries. We discuss, in turn, propositions on brand equity, customer equity, customer satisfaction, R&D and product quality, and specific marketing-mix actions. We conclude this section with a discussion of the emerging evidence on biases in investor response.