Getting social in the lotus space 2010


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Getting social in the lotus space 2010

  1. 1. MWLUG Conference 2010 Cleveland Hilton Garden Inn Cleveland, OH August 19-20, 2009 Empowering the Lotus Community
  2. 2. Getting Social in the Lotus Space Gregg Eldred, Sherpa Software Denny Russell, Sherpa Software Session: With the number of social networking sites available, are you taking advantage of all that is being offered to you? From job postings, new product announcements, to access to the best minds that the Lotus space has to offer, the opportunities for you to increase your technological and social network are incredible. In this presentation, we will touch on many of the avenues available to you, how to leverage them, and the general strengths and weaknesses of each.
  3. 3. Agenda Intro to Lotus Community Social Media What can you gain from it? What are the tools? How to get started?
  4. 4. Top Internet Sites Global #2 Facebook #3 YouTube #7 Wikipedia #8 Blogger #10 Twitter #19 Wordpress #26 LinkedIn USA #2 Facebook #4 YouTube #6 Wikipedia #7 Twitter #11 Blogger #17 Linkedin #19 Wordpress Source:
  5. 5. What is Social Media? <ul><li>Focuses on building on-line communities of people with similar interests/activities </li></ul><ul><li>Connects people at a very low cost </li></ul><ul><li>Services usually include: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Discussion Groups </li></ul></ul><ul><ul><li>More . . . </li></ul></ul>
  6. 6. Why Get Involved in Social Media? <ul><li>Latest News </li></ul><ul><li>Contacts in the industry </li></ul><ul><li>Job Postings </li></ul><ul><li>Employment </li></ul><ul><li>Personal and Professional References </li></ul><ul><li>Access to the most knowledgeable people in the Lotus/IBM world </li></ul><ul><li>A place to share your knowledge </li></ul>
  7. 7. The Tools <ul><li>Blogs </li></ul><ul><li>Professional Networking </li></ul><ul><li>Casual Networking </li></ul><ul><li>Twitter </li></ul><ul><li>IBM Related Sites </li></ul><ul><li>Social Bookmarking </li></ul>
  8. 8. Blogs <ul><li>Provide commentary or news on a topic </li></ul><ul><li>Allow comments from readers for feedback </li></ul><ul><li>Provides links to other, similar blogs </li></ul><ul><li>Aggregator: </li></ul><ul><li>News Readers: </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>FeedDemon </li></ul></ul>
  9. 9. Professional Networking <ul><li>Focused on connections, interactions, and relationships of a business nature. </li></ul><ul><li>Job opportunities </li></ul><ul><li>Professional references </li></ul><ul><li>Discussions, forums, news, announcements </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul>
  10. 10. Twitter <ul><li>“ What are you doing?” </li></ul><ul><li>Communicate in 140 characters or less </li></ul><ul><li>One to many relationship </li></ul><ul><li>Direct messages, follow/block </li></ul><ul><li>Tools: Web, SMS, TweetDeck, TwitNotes </li></ul><ul><li> </li></ul>
  11. 11. BleedYellow <ul><li>Created by Lotus911 (now GROUP) </li></ul><ul><li>Blogs, Lotus Connections, Sametime IM </li></ul><ul><li>Powerful for connecting within community </li></ul><ul><li> </li></ul>
  12. 12. IBM/Lotus Sites <ul><li> </li></ul><ul><li>MyDeveloperWorks </li></ul><ul><li> </li></ul><ul><li>Shared bookmarks, cloud, social networking, wiki's </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  13. 13. Social Bookmarking <ul><li>Share bookmarks </li></ul><ul><li>Who is interested in what right now </li></ul><ul><li>Easy to learn something quickly </li></ul><ul><li>What is important to someone </li></ul><ul><li>Tools: Delicious, LinkJam </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  14. 14. Getting Started <ul><li>Visit </li></ul><ul><li>Setup a Profile on LinkedIn </li></ul><ul><li>Setup a Profile on Facebook </li></ul><ul><li>Register on </li></ul><ul><li>Setup an account on Twitter </li></ul><ul><li>Find Groups that relate to you/your business </li></ul>
  15. 15. Tips for Social Networking <ul><li>Consistent User ID </li></ul><ul><li>Link to your social sites on your web site </li></ul><ul><li>Create networks between sites </li></ul><ul><li>Promote yourself then your business </li></ul><ul><li>Reserve your ID across networks </li></ul><ul><li> </li></ul>
  16. 16. Tips for Social Networking <ul><li>Know who and what you represent </li></ul><ul><li>Inform HR and/or your manager </li></ul><ul><li>If blogging, have a niche </li></ul><ul><li>If blogging, register with </li></ul><ul><li>Respond to feedback </li></ul><ul><li>Sooner is better than later </li></ul>
  17. 17. Reminders About Social Networking <ul><li>Employer WILL find you </li></ul><ul><li>Opportunity for embarrassment </li></ul><ul><li>Beware of strangers </li></ul><ul><li>May be addictive and time consuming </li></ul><ul><li>Monitor conversations </li></ul><ul><li>Privacy settings </li></ul><ul><li>Setup Google Alerts </li></ul><ul><li>More of a risk not to participate than it is to join in </li></ul>
  18. 18. Contact Information <ul><li>Gregg Eldred </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>geldred </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Denny Russell </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul>