Entering and STAYING<br />
WHO WE ARE?<br />Established in 1849 by Briger<br />With main ideaPrimum non Nocere!(First ofall - do not harm!)<br />Name...
WHO WE ARE?<br /><ul><li>420 employees
Dzintars owns5 workshops:
Perfumery
Cosmetics
Make-up
Extracts
Cardboard packaging</li></li></ul><li>WHO WE ARE?<br /><ul><li>Our LABORATORIES:
Perfumery products development
Cosmetic products and plant extracts development
Make-up product development
Physically - chemical and mechanic testing </li></li></ul><li>Year 2009 <br />Innovation and Export prize <br />in categor...
EXTERNAL MARKETS<br />EFFORTS OF ENTERING INTO NEW MARKET = EFFORTS TO KEEP POSITIONS IN THE MARKET<br />
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Entering and Staying || Lotus 5: International Business

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Presentation by A/S Dzintars - "Entering and staying in the market" in conference Lotus 5: International Business, organized by AIESEC Riga. 24.04.2010 in SSE-Riga.

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Entering and Staying || Lotus 5: International Business

  1. 1. Entering and STAYING<br />
  2. 2. WHO WE ARE?<br />Established in 1849 by Briger<br />With main ideaPrimum non Nocere!(First ofall - do not harm!)<br />Name “Dzintars” wascreated in 1951(after uniting of 3 producers)<br />Dzintars means amber<br />
  3. 3. WHO WE ARE?<br /><ul><li>420 employees
  4. 4. Dzintars owns5 workshops:
  5. 5. Perfumery
  6. 6. Cosmetics
  7. 7. Make-up
  8. 8. Extracts
  9. 9. Cardboard packaging</li></li></ul><li>WHO WE ARE?<br /><ul><li>Our LABORATORIES:
  10. 10. Perfumery products development
  11. 11. Cosmetic products and plant extracts development
  12. 12. Make-up product development
  13. 13. Physically - chemical and mechanic testing </li></li></ul><li>Year 2009 <br />Innovation and Export prize <br />in category Best Import Substitute Product<br />
  14. 14. EXTERNAL MARKETS<br />EFFORTS OF ENTERING INTO NEW MARKET = EFFORTS TO KEEP POSITIONS IN THE MARKET<br />
  15. 15. RUSSIA. PRODUCT MARKING<br /><ul><li>Law to control illegal alcohol
  16. 16. Warning on non eatable products containing alcohol should be 10% of packaging
  17. 17. Law that primary affects work with partners
  18. 18. Responsible institution’s lobbing </li></ul> might give positive results even if <br />you are small player in the market<br />LAW<br />PARTNERS<br />
  19. 19. EU. MISBALANCEDCUSTOM DUTIES<br /><ul><li>Dzintars paradox: consumers awareness and product demand in more complicated markets
  20. 20. Historical roots of Latvia and Dzintars created provide with more consumers in CSI (Commonwealth of independent states)
  21. 21. EU prefers Russian products more then Russia ones from EU
  22. 22. Latvia’s position near to border </li></ul> with Russia complicates even <br /> competing in local market<br />CONSUMERS<br />LAW<br />
  23. 23. KAZAKHSTAN, BELORUSSIA, RUSSIA. CUSTOM UNION<br /><ul><li>No custom duties between these 3 countries
  24. 24. External product less able to compete with products from Russia
  25. 25. Kazakhstan custom duty increase from 5% to 15%
  26. 26. Partners demand for price lowering </li></ul>LAW<br />PARTNERS<br />
  27. 27. RUSSIA.CONSUMER PREFERANCES<br />What might be the difference in choice of perfumery and decorative cosmetics between Russia and Latvia?<br /><ul><li>In different markets - different tastes and specifics
  28. 28. Before product launch they are tested in Latvia and in Moscow. </li></ul>CONSUMERS<br />
  29. 29. BRAZIL.SPECIFIC NEEDS OF CONSUMERS<br /><ul><li>Need to be aware of specific needs and demands of consumers. Stress on different products in the same product line.
  30. 30. Sea Secrets Fluid-serum protecting against the pigment spots as driving product of the line in Latin America.</li></ul>CONSUMERS<br />
  31. 31. ROOTS OF COMPANY. CONNECTION TO COUNTRY<br /><ul><li>Consumers’ emotional connection to country might come through choice and preferance of local products, especially when living abroad
  32. 32. Latvians abroad are more likely to become as advisors of Latvian products to external partners
  33. 33. Its important to build trust in products in local market even if you stress on going just outside</li></ul>CONSUMERS<br />
  34. 34. EYES WIDE OPEN<br /><ul><li>“I'm not in train business . I'm in transportation business”</li></ul> /author forgotten/<br /><ul><li>DZINTARS IN TOURISM as touristic object (museum), as partner of tourism agencies, as supplier for hotels, hostels and camps, as a choice of souvenir </li></ul> from Latvia <br /><ul><li>Widen your operation fields</li></li></ul><li>ONE PART OF POSSIBLE CONCLUSIONS<br /><ul><li>Enteringthemarketis just visiblepartoftheiceberg. Stayinginmarketoftentakesthesameeffort
  35. 35. Never forgetaboutallthreemechanisms (consumer, law, partners). Problemswithoneof it, willaffectallofthem.
  36. 36. Alwaystry to lookwideronexistingmarkets, dontbeafraidtryandgetknowspheresofbusinessyou never workedin
  37. 37. Buildconsumerstrust, dontlie to them.
  38. 38. Astheysay “keepyourhandonpulse”</li>

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