Tais marketing onsite and online

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Tais marketing onsite and online

  1. 1. Marketing for the Whole Campus: Onsite and Online Lorrie Jackson November 7, 2013
  2. 2. Your Speaker Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com
  3. 3. Today 10:00 – 10:15 10:15 – 11:00 11:00 – 11:10 11:10 – Noon Noon – 12:45 12:45 – 1:30 1:30 – 2:00 Introductions/Overview Big Picture/A Welcoming Campus Break A Welcoming Website Lunch User-Centered Strategies on Your Website Beyond Your Website/ Final Suggestions
  4. 4. Big Picture Thinking
  5. 5. What No One Will Tell You
  6. 6. To Keep the Lights On Recruit Students Retain Students Raise Funds (Relate to Alumni)
  7. 7. Your Constituents •  •  •  •  •  •  •  Parents Students Faculty Staff Alumni Prospective Parents Prospective Students
  8. 8. Marketing: Value Transaction Rec r stud uit e Reta nts Stud in e Fund nts -rais e School’s Needs Const. needs
  9. 9. Maslow’s Hierarchy
  10. 10. Give them what they need and they will give you what you need.
  11. 11. A Welcoming Campus
  12. 12. Your Customer Service Stories Customer Service Stories
  13. 13. Draw Your Campus
  14. 14. Visitor’s First Impression •  Where you park •  Who greets you •  Where you arrive •  What you receive •  And more http://algetler.com/5-ways-to-make-a-first-impression-when-you-welcome-your-customers/
  15. 15. Security vs. Warm Welcome http://www.securitymagazine.com/articles/print/84382-warm-welcome-safe-entry
  16. 16. A Welcoming Website
  17. 17. Raise $ Recruit
  18. 18. Why Do People Visit Your Website?
  19. 19. Your Constituents •  •  •  •  •  •  •  Parents Students Faculty Staff Alumni Prospective Parents Prospective Students
  20. 20. Micro - Messaging •  •  •  •  What goes on the home page? What goes behind a log-in? Who communicates how to whom? The “teacher-parent” phenonmenon
  21. 21. Web Trends
  22. 22. 1994-1995 2002-2003 http://www.nngroup.com/ articles/homepage-designchanges/
  23. 23. 2011-2012
  24. 24. Trends to Watch •  •  •  •  •  •  Infographics Responsive Design App Imageless/Flat Design Sticky Navigation Parallax
  25. 25. Infographics
  26. 26. Responsive Design
  27. 27. Responsive Design
  28. 28. App
  29. 29. Flat Design
  30. 30. Flat Design
  31. 31. Sticky Navigation
  32. 32. Sticky Navigation
  33. 33. Parallax
  34. 34. Insert Your Home Page Here
  35. 35. User-Centered Content Strategy
  36. 36. To Keep the Lights On Recruit Students Retain Students Raise Funds (Relate to Alumni)
  37. 37. Recruit Students
  38. 38. Videos
  39. 39. Videos
  40. 40. QR Codes & PR
  41. 41. Public Portals
  42. 42. QR Codes & PR
  43. 43. Retain Students
  44. 44. Directories
  45. 45. Customized Emails
  46. 46. College Counseling
  47. 47. What  We’re  Planning:  On  Campus   QR codes in & around campus QR Codes
  48. 48. Spirit Store
  49. 49. Portals & Integration
  50. 50. View the weekend’s schedule on your smartphone. Scan this barcode* or go to: http://bit.ly/pw2012agenda *Search for “barcode scanner” in your phone’s app market. See Receptionist for details on connecting to WiFi. QR Codes
  51. 51. Athletics
  52. 52. Digital Signage
  53. 53. Mashup
  54. 54. Raise Funds
  55. 55. Videos
  56. 56. Videos
  57. 57. Videos
  58. 58. Videos
  59. 59. Public Portals
  60. 60. FAQs
  61. 61. Fundraising Thermometer
  62. 62. Fundraising  Opportuni8es  
  63. 63. FAQs
  64. 64. Relate to Alumni
  65. 65. Connect  with  Alumni   Alumni Magazines & Reunion Invitations
  66. 66. Alumni
  67. 67. What  We  Do:  Print   QR codes that direct people to more information from their mobile devices.
  68. 68. Alumni Blogs
  69. 69. Emails
  70. 70. Beyond Your Site
  71. 71. Social Media Other? Blogs School Website SEO/ PPC Ads News Sites Media
  72. 72. TOOLS SOCIAL MEDIA
  73. 73. User-Centered Strategies
  74. 74. Forming a Plan Mission Strategic Goals Communication Goals
  75. 75. TOOLS FOCUS ON THE CALL
  76. 76. Ask Questions… •  •  •  Where is my call to action? What is my pathway to that call to action? Whom am I trying to influence to act?
  77. 77. Funnel How do folks get from your home page to the conversion?
  78. 78. TOOLS PERSONALIZE INFO
  79. 79. TOOLS MAKE IT EASY
  80. 80. Case Study
  81. 81. How Will You Welcome Your Community?
  82. 82. For More Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com

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