Social Camp 2009 What Schools Can Teach Business

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Midwestern boarding school – South Korean student called Director of Admission for a campus tour and requested “Bobby” as the student tour guide. Bobby was not an official guide but someone met on Facebook. Student later enrolled.

Northeastern school – Alumni office having trouble attracting younger crowd to annual cocktail party in Boston. Added event to Facebook page and wrote “Free Cocktails” across a pic of Boston Skyline. Dramatic increase in attendance by young alumni.

Southeastern high school – Admission office ran annual picnic for area eighth graders. Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools. 50% increase in attendance compared to previous years with no other change in marketing efforts.

Consumers/citizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them.

Alumni driven

What is LinkedIn?

Over 23,000 photos! What do you do with all your school photos?

Used to be Tweet Later. Allows you to schedule Tweets so you don’t have to tweet all day long.

Sports – Love ‘em? Hate ‘em?Gets parents, students, alumni excited about your schoolMay be the only way to get them involved at firstOnce excited, you can tell them more, invite them to more, get their participation in arts and other activities

Sports Community vs. School Community

From social media to your Web siteTempt them back to your site – Post just a few photos on Facebook and say, “For more, go to our Web site at….”

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We have "shadow" Facebook and Twitter that we are internally-only exploringand playing with this semester before launching anything that would gooutside Admin/teachers. We’re a small (<200 students), pre-K – Grade 5, Episcopal school in Menlo Park, CA.We were hearing, increasingly, from our young parents that they use such things to communicate, almost exclusively. We knew that we’d need to jump on the bandwagon but had heard horror stories, so we wanted to have full control before we just put things out there; hence the “shadow” accounts. Most of us did NOT use FB or TW, so we wanted to get educated and to play around with things. Once we evaluate, we will likely launch in New Year or next School Year.B.Michael McFarlandDirector of DevelopmentTrinity School2650 Sand Hill RoadMenlo Park, CA 94025T: 650.854.0288x150F: 650.854.1374e: bmcfarland@trinity-mp.org

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Social Camp 2009 What Schools Can Teach Business - Presentation Transcript

What Schools Can Teach You About Social Media
Independent Schools
Recruit students
Retain students
Raise money
Lesson #1:
There is not just ONE customer out there.
Alumni – Facebook page
Admission– Facebook inquiry page
Admission – Facebook accepted not yet enrolled group
Affinity – Facebook
Alumni – LinkedIn
Affinity – Flickr
Affinity – Twitter
http://www.youtube.com/user/BransonSchool
Lesson #2:
There is no such thing
as a private profile.
Lesson #2:
There is no such thing
as a private profile.
Social Media Policy: Parts
Use in Courses
Model appropriate behavior – students & parents
Friending – students/parents/alumni
Unequal relationships’
Other friends
Work hours
Privacy settings
Lesson #3:
Clarity Wins Over Cuteness
Compare
Good
Could Be Better
Lesson #4:
It’s okay to cheat.
SocialOomph (TweetLater)
Lesson #5:
Don’t put the
whole enchilada on social media.
Want to learn more or find out what to do next
Sports Community and
School Community
1. Builds excitement
2. Introduces school to new audience
3. Creates buzz
Deepens commitment
Informs and engages its constituents
Provides substance beyond the style
Want to share what they’ve learned or encourage others to do something
Social Mediaand
School Web Site
Want to learn more or find out what to do next
1. Builds excitement
2. Introduces school to new audience
3. Creates buzz
Deepens commitment
Informs and engages its constituents
Provides substance beyond the style
Want to share what they’ve learned or encourage others to do something
From Social Media to School SiteFacebook
From Social Media to School SiteFacebook
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
From e-meail to social media (sig line!)
Angie FosterManager, Common Ties & Alumni ProgramsUpper Canada College(416) 488-1125, dial 1 and then ext. 3357**OLD BOYS** Follow UCC Community on Twitter http://twitter.com/UCC_Community
Lesson #6:
It’s okay to say no to social media.
Example: Trinity School Menlo Park
Causes or School Web Site
Class Dismissed!
http://lorriejackson
http://slideshare.net/lorriej