Partnering Social Media And Your Schools Web Site

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July 9th Opening Keynote at finalsiteu - http://www.finalsiteu.com - Hartford, CT.

July 9th Opening Keynote at finalsiteu - http://www.finalsiteu.com - Hartford, CT.

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Transcript

  • 1. Social Media and Your School’s Site Lorrie Jackson Marketing Director Lausanne Collegiate School http:www.lausanneschool.com ljackson@lausanneschool.com
  • 2. why are we here
  • 3. lausanneschool.com
  • 4. Core Message
  • 5. why social media
  • 6. Where Users are in Control • Share content (Digg, deli.cio.us) • Publish content (Flickr, YouTube) • Connect with others (Facebook, LinkedIn)
  • 7. how to market with social media
  • 8. Alumni – Facebook personal profile
  • 9. Alumni – Facebook group
  • 10. Alumni – Facebook page
  • 11. Alumni – LinkedIn
  • 12. Alumni – another example LinkedIn
  • 13. Admission– Facebook inquiry page
  • 14. Admission – Facebook accepted not yet enrolled group
  • 15. Admission – Enrolled not matriculated
  • 16. Affinity – Facebook
  • 17. Affinity – Twitter
  • 18. Affinity – Flickr
  • 19. Affinity – You Tube
  • 20. how to be successful
  • 21. #1
  • 22. #2
  • 23. #3
  • 24. Why Lorrie has a job…
  • 25. We Need… • Online donation forms • Online applications • Easy-to-access forms • Secure collaboration between teachers/students • And more…
  • 26. how to sync up
  • 27. Sports Community Want to learn more or find and out what to do next School Community 1. Builds 1. Deepens excitement commitment 2. Introduces 2. Informs and school to new engages its audience constituents 3. Creates buzz 3. Provides substance beyond the style Want to share what they’ve learned or encourage others to do something
  • 28. Social Media Want to learn more or find and out what to do next School Web Site 1. Builds 1. Deepens excitement commitment 2. Introduces 2. Informs and school to new engages its audience constituents 3. Creates buzz 3. Provides substance beyond the style Want to share what they’ve learned or encourage others to do something
  • 29. From Social Media to School Site Facebook
  • 30. From Social Media to School Site Twitter
  • 31. From School Site to Social Media Share This Button
  • 32. From School Site to Social Media Dedicated web page with redirect
  • 33. From School Site to Social Media eNotify
  • 34. From School Site to Social Media News Manager
  • 35. Good luck