Social Media and
Your School’s Site
Lorrie Jackson
Marketing Director
Lausanne Collegiate School
http:www.lausanneschool.com
ljackson@lausanneschool.com

why are we here

lausanneschool.com

Core Message

why social media

Where Users are in Control
• Share content (Digg, deli.cio.us)
• Publish content (Flickr, YouTube)
• Connect with others (Facebook, LinkedIn)

how to market with
social media

Alumni – Facebook personal profile

Alumni – Facebook group

Alumni – Facebook page

Alumni – LinkedIn

Alumni – another example LinkedIn

Admission– Facebook inquiry page

Admission – Facebook
accepted not yet
enrolled group

Admission – Enrolled not
matriculated

Affinity – Facebook

Affinity – Twitter

Affinity – Flickr

Affinity – You Tube

how to be successful

#1

#2

#3

Why Lorrie
has a job…

We Need…
• Online donation forms
• Online applications
• Easy-to-access forms
• Secure collaboration between
teachers/students
• And more…

how to sync up

Sports Community Want to learn more or find
and out what to do next
School Community
1. Builds
1. Deepens
excitement
commitment
2. Introduces
2. Informs and
school to new
engages its
audience
constituents
3. Creates buzz
3. Provides
substance
beyond the
style
Want to share what they’ve learned or
encourage others to do something

Social Media Want to learn more or find
and out what to do next
School Web Site
1. Builds
1. Deepens
excitement
commitment
2. Introduces
2. Informs and
school to new
engages its
audience
constituents
3. Creates buzz
3. Provides
substance
beyond the
style
Want to share what they’ve learned or
encourage others to do something

From Social Media to School Site
Facebook

From Social Media to School Site
Twitter

From School Site to Social Media
Share This Button

From School Site to Social Media
Dedicated web page with redirect

From School Site to Social Media
eNotify

From School Site to Social Media
News Manager

Good luck