Are We Listening: Social Media and Marketing the Independent School
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Are We Listening: Social Media and Marketing the Independent School

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Today's consumers want to be part of the conversation and rely on each others' opinions for decision-making. Independent schools should create space for that community and conversation on social media ...

Today's consumers want to be part of the conversation and rely on each others' opinions for decision-making. Independent schools should create space for that community and conversation on social media sites. This preso was delivered at the February 2009 NAIS Annual Conference.

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Are We Listening: Social Media and Marketing the Independent School Presentation Transcript

  • 1. Lorrie Jackson Director of Communications/Marketing Lausanne Collegiate
  • 2. Act I The
  • 3. They use social media. We should
  • 4. Act II Facebook
  • 5. 19 minutes per day
  • 6. 1.Official school page 2.Alumni group or page depending on mission/goals 3.Other subgroups (band, drama) as groups or pages. Act III Lessons
  • 7. Lesson #1: Be There
  • 8. Lesson #2:
  • 9. Lesson #3: Be Selfish
  • 10. Come to the Dark Side. We have
  • 11. Lesson #4: Lesson #3: Target Target Students Students
  • 12. Lesson #5: Define Vision
  • 13. Social Media It’s Time to Join the Matters. Conversation.
  • 14. lausanneschool.com/presentatio ns http://flickr.com/creativecommons