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Radio Mercury Awards Release

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  • 1. Contact: Tina Stanton 312.220.1479 tina.stanton@leoburnett.com LEO BURNETT GROUP WINS THREE RADIO MERCURY AWARDS Susan Credle serves as first female judge for awards showCHICAGO – Oct. 5, 2011 – Three brands of the Leo Burnett Group—creativeadvertising agency, Leo Burnett; marketing services agency, Arc Worldwide; andHispanic advertising agency, Lapiz—brought home three prizes last night at the 20thannual Radio Mercury Awards in New York City. With only nine total awards given to thebest in the industry, the Leo Burnett Group had the strongest agency presence withwinners for major brands Allstate, Symantec Norton and P&G Bounty. Leo Burnett ChiefCreative Officer Susan Credle was also on hand as the first-ever female chief judge ofthe competition.Leo Burnettʼs “Mayhem” campaign for Allstate was named the winner of the IntegratedRadio Campaign category. An audible personification of danger, Mayhemʼs radiocampaign encourages listeners to be prepared for the unexpected with Allstateʼs fullcoverage insurance.Leo Burnett Chicago and Arc Worldwide brought Symantec Nortonʼs brand purpose tolife in “Missing,” the winner of the Agency/Production category. By increasingly mutingout copy, Missing exemplifies what can happen to identities when they arenʼt protectedby Norton.Created by Lapiz, “Madre” for Procter & Gambleʼs Bounty paper towels won in theSpanish Language category. As a mother feeds her child, she frighteningly mutters thenames of food and the stains they can present, reminding listeners that stains can bescary without Bounty.The Radio Mercury Awards is the only event of its kind exclusively dedicated to radio.Since 1992, the organization has recognized and rewarded effective and creative radio
  • 2. commercials drawing entries from advertising agencies, production houses, radiostations and educational institutions across the country. Over the last 18 years 17,000radio commercials have competed for over $2.9 million in prizes.About LapizLapiz is considered one of the fastest-growing multicultural marketing communicationagencies in the U.S. The agency taps into unique cultural insights to build creativemessages that connect brands with the Hispanic consumer. Over the past year, Lapizadded U.S. Cellular, Koleston hair color and Sara Lee to a client roster that includesProcter & Gamble, Allstate, Mazola, Nintendo, GM, and Bushʼs Beans. In December,Lapiz was ranked the top creative Hispanic agency in the U.S. by online advertisingmagazine Adictivo.About Arc WorldwideArc Worldwide is the global marketing services company of the Leo Burnett Groupspecializing in cross-channel activation. With expertise in digital, direct, promotion andshopper/retail marketing, Arc develops creative solutions that measurably impactbehavior on behalf of the worldʼs leading marketers – including McDonaldʼs, The Coca-Cola Company, Procter & Gamble, MillerCoors and many others.About Leo Burnett Company, Inc.Leo Burnett Worldwide (www.leoburnett.com) is one of the worlds largest agencynetworks and the parent company of Leo Burnett and its marketing services arm, ArcWorldwide. Leo Burnett, a HumanKind communications company, has a simple andsingular approach: put a brands purpose at the center of communications to trulyconnect with people. Leo Burnett, one of the most awarded creative communicationscompanies in the world, creates "Acts, not just Ads," for some of the worlds mostvaluable brands including The Coca-Cola Company, Kelloggʼs, McDonalds, Hallmark,P&G, Allstate and Nintendo. ###

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