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MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
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MacLean Family Law - Social Media for Lawyers

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Innovation in a Boutique Family Law Firm - Reach out to your networks and leverage social media to communicate with potential clients and peers. Enter the world of Blogs, Facebook, Twitter, Linkedin …

Innovation in a Boutique Family Law Firm - Reach out to your networks and leverage social media to communicate with potential clients and peers. Enter the world of Blogs, Facebook, Twitter, Linkedin and Search to gain clientele. Discover the benefits of opening a branch in a small town and being a "big fish in a small pond".

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  • 1. Innovation in a Boutique Firm
    BCFamilyLaw.ca
    Presented by: Lorne MacLean MacLean Family Law GroupNov 2009
  • 2. Winner: 2003LMA Best of Show "Most Innovative" Award
    MacLean Family Law Group Strategy:
    Position ourselves as a niche firm in medium to high net worth family law practice
    Rebrand to move upscale and get away from commoditization of family law fees ending up with repositioning in market place and identity change that won LMA best of show 2003
    http://www.fishmanmarketing.com/?t=26&PR=47
  • 3. Benefits of opening a branch in a small town
    Be a big fish in a small pond
    2006
    • Keep an open mind and don’t let your ego block you from taking risks and thinking outside the box
    • 4. We decided to accept files from a small North Eastern BC boom town called Fort St John BC and discovered more millionaires there per capita than Vancouver
    • 5. We built a brand new office with no real competition – booming fees within days of opening
  • It is clear that change is upon us and we need to embrace it and swim with the current, not perish by swimming against it
    Family Law clients have long been price sensitive and are clamouring to speed the process and reduce costs and we face competition from:
    Do it yourself kits and unbundled legal services
    Mediation/Collaborative Law
    New family law settlement franchise companies
    Who knows but I suspect the next killer iPhone App
    for $9.99 will be called BC EASY FAMILY SPLIT UP!
  • 6. What works & what does not work?
    What are the Pros and Cons of fixed fee and alternative fee arrangements for litigation boutiques?
    Do individual clients as opposed to large companies really want a fixed fee or alternative fee arrangement?
    Disincentives to prompt settlement from fixed
    fee arrangements
  • 7. How can fixed fee and litigation budgeting work for a small boutique litigation firm? Examples:
    • Shepherd Law Group in Boston USA
    • 8. http://www.clientrevolution.com/
    • 9. http://www.clientrevolution.com/2009/08/how-do-you-set-your-prices.html
    • 10. http://www.shepherdlawgroup.com/approach.php
    • 11. Valorem Law Group and Founding Partner Patrick Lamb-9 man firm- business litigation
    • 12. http://www.valoremlaw.com/
    • 13. http://www.valoremlaw.com/what/value-line-adjustment.html
    • 14. http://www.patrickjlamb.com/archives/cat-hourly-rates-and-alternatives.html
    • Traverse Legal-Internet and IP law 6 man firm
    • 15. http://www.traverselegal.com/about/
    • 16. http://greatestamericanlawyer.typepad.com/greatest_american_lawyer/valuebased_billing/
    • 17. Chinn and Associates 3 man divorce law firm
    • 18. http://www.chinnandassociates.com/value.html
    • 19. Rosen Law Firm
    • 20. http://www.rosen.com/
    • 21. http://www.rosen.com/feecalculator/
    • 22. Illinois Divorce-unbundled services
    • 23. http://www.illinoisdivorce.com/
  • 2009 Time to refresh &
    leverage social media
    Cut marketing costs and broaden reach by being in vanguard of social media
    Use social media and video including BC Family Law TV to extend reach and position as the go to BC family law firm
    Be the first to build an online network through social media
    Facebook business page, Twitter profile, LinkedIn profile, Flickr etc…
    Leverage social media marketing to build your brand
    Build a “family law” minded community surrounding your brand
    Reach out to your community of potential customers
    Follow like minded individuals on social networks & learn from them (LinkedIn)
  • 24. Reach out to your networks for answers!
  • 25. Announcing a new business initiative
    For example: Fixed fee&Litigation budgeting
  • Advancing your reputation as the
    “go to firm” for high end family law
    Interact with your social media community
    Provide feedback to comments and questions on Facebook
    Engage with other like minded individuals on Twitter
    Find out what your competitors are saying online & induce your brand and expertise into their conversations
    Reply to their Twitter feeds
    Comment on their blogs
  • 36. Twitter: @bcfamilylaw
    Blog: http://www.bcfamilylaw.ca/resources/blog/
    Flickr: http://www.flickr.com/photos/bcfamilylaw/
    Website: www.bcfamilylaw.ca
    Email: lorne@bcfamilylaw.ca
    Facebook Business Page : BC Family Law - MacLean Family Law Group
    Thank you!
  • 37. Supporting Material
    What is Social Media Marketing?
    Slides 9-12
    What did we do?
    MacLean Family Law Case Study
    Slides 13-25
  • 38. What is Social Media?
    Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
    But that doesn’t quite do it…
  • 39. Social Media allows people to engage, participate, and share their ideas online
    Social Media is:
  • Social media has reach!
    • 346,000,000number of people globally who read blogs
    • 45. 700,000,000number of photos added to Facebook monthly
    • 46. 273.1 minutes time on average spent watching online video each month
    • 47. 55%internet users who have uploaded and shared photos
    • 48. 57%internet users who have joined a social network
    • 49. 93% Americans online expect companies to have a social media presence
  • Benefits
    Low-cost
    Increase Profitability
    Community/ Supporters
    Primary + Secondary Traffic
    Better Search Engine Rankings
  • 50. What did we do?
    What we did?
  • 51. New Site
  • 52. New Blog
  • 53. New Twitter Account
  • 54. New Facebook Business Page + Facebook Advertising
  • 55. New LinkedIn Profile Page + LinkedIn Advertising
  • 56. New Yelp Business Listing
  • 57. Measuring Success
  • 58. Measuring Success
  • 59. Measuring Success – Facebook + Demographics
  • 60. Measuring Success – Facebook + Community Interaction
  • 61. Twitter – Growing Followers
  • 62. Take Away
    The social Internet is a major opportunity for brands, advertisers and marketers - it allows for a much more positive relationship with consumers / potential customers
    3 themes must be embraced for a SMM campaign to succeed:
    CREATIVITY
    INTERACTION
    PARTICIPATION
  • 63. Online Marketing and Social Media Marketing for MacLean Family Law Group by 6S Marketing Inc.
    http://www.6smarketing.com
    Lyn WilsonManager, Client Services6S Marketing Inc.phone. 604.282.7605lyn@6smarketing.com

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