Special Libraries' Publicity

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  • 1. Publicity is the information publicly distributed in a variety of forms with the intention of making something widely known. ODLIS, 2002
  • 2. Promotion of the library and its services Promotion of specific services, programs and/or library materials Encouraging library use Provision of community/organization information Reporting
  • 3.  provides details of the previous year’s activities.
  • 4.  used to draw attention to new or special materials, changes in library rules, personnel changes and special events.
  • 5.  more educated people communication medium. prefer print as a  it can be picked up and read anytime and anyplace.  a single item can be checked more quickly.
  • 6.  may include general library publicity and announcements.
  • 7.  collections of reprints of the content pages of issues of periodicals in a named subject area.
  • 8.  produced as a by-product of the cataloguing and classification operations.
  • 9.  newsworthy items of information are sent to the mass media, whether past events or of forthcoming programs.
  • 10.  ability to attract people’s interest.
  • 11.  used for display to draw attention to materials, services, and events both inside and outside the library.
  • 12.  library friends are not always library users; they may well be supporters of the library’s purpose.
  • 13.  often demands professional public relations skills.
  • 14.  talks to various groups in the library’s community often in places outside the library.
  • 15.  to serve as an identification mark for the library’s external communications, on flyers and stationary and on bookmobiles, signs and exhibits.
  • 16.  familiarize users with the collection, services and staff.