International Sounds & Tastes of Tourism Education ISTTE 30 th  Annual Conference <ul><li>Planning & Documenting the Exper...
OBJECTIVES <ul><li>Analyze a social media approach to: recruitment, program development, documentation of student learning...
TEACHER LEADERSHIP…. <ul><li>“ Who are the natural leaders of learning organizations….they are the learners.”  (Senge, 199...
The Millennial Student <ul><li>My average class size is 115. </li></ul><ul><li>18% of my teachers know my name. </li></ul>...
“ Build it & They Will Come” Lorie Tuma
FACEBOOK
TWITTER
YOUTUBE  /  VIMEO Lorie Tuma
BLOG Lorie Tuma http://edublog.cmich.edu/france2011/#
Industry Related Experience <ul><ul><li>Education </li></ul></ul><ul><ul><li>Bachelor’s of Applied Arts </li></ul></ul><ul...
A student-led initiative created by Courtney Stanley & Craig Zubke <ul><li>BEYOND HANDS ON </li></ul>Lorie Tuma
Louisville International Film Festival Lorie Tuma
 
 
 
 
 
 
 
<ul><ul><li>UNIVERSITY </li></ul></ul><ul><ul><li>CMU students were cited 290 times globally.  </li></ul></ul><ul><ul><li>...
OUTCOMES (Year two) <ul><ul><li>Volunteer/Employee Management </li></ul></ul><ul><ul><li>Importance of Marketing </li></ul...
Country Music Association Festival Lorie Tuma
Country Music Association Festival <ul><li>IDEA </li></ul><ul><ul><li>Hands-on large festival experience </li></ul></ul><u...
Country Music Association Festival <ul><li>Programming </li></ul><ul><ul><li>Reached out through MPI directory </li></ul><...
<ul><li>Post-Event Marketing </li></ul><ul><ul><li>University Video Press Piece </li></ul></ul><ul><ul><li>Four-page sprea...
Craig Zubke
Craig Zubke
Craig Zubke OUTCOMES (year Two)
Cruise Industry Experience <ul><li>Idea </li></ul><ul><ul><li>Unique, industry specific experience </li></ul></ul><ul><ul>...
Cannes International Festival of Film <ul><ul><li>International Experience </li></ul></ul><ul><ul><li>Partnership </li></u...
FESTIVAL de CANNES, 2011  Lorie Tuma
OUTCOMES <ul><li>PROGRAM </li></ul><ul><li>Boston Marathon (2011) </li></ul><ul><li>Ann Arbor Film Festival (2011) </li></...
ROGERS CITY – October 28, 2011 Lorie Tuma
Facebook Groups Lorie Tuma
Benefits <ul><ul><li>INSTRUCTIONAL :  </li></ul></ul><ul><ul><li>Becomes more linear – drives many forms of learning.  </l...
Opportunities <ul><ul><li>Teach students how to use associations/organizations to create opportunities. </li></ul></ul><ul...
CONSIDER THIS… <ul><li>“ To live – and succeed – in the world  as it is today , we need to develop new ways of thinking an...
Why?
Greene, M. (1995). Releasing the Imagination: Essay; on Education, the Arts, and Social Change San Francisco: Jossey‐Bass ...
Lorie Tuma
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Service Learning ISTTE 2011 Conference

  1. 1. International Sounds & Tastes of Tourism Education ISTTE 30 th Annual Conference <ul><li>Planning & Documenting the Experiential Learning Experience </li></ul>SOCIAL MEDIA Lorie Tuma
  2. 2. OBJECTIVES <ul><li>Analyze a social media approach to: recruitment, program development, documentation of student learning experiences. </li></ul><ul><li>Understand initiatives involved in telling the story “alone” without pulling students from the experience. </li></ul><ul><li>Consider the potential that exists for teaching and leading with social media. </li></ul>Lorie Tuma
  3. 3. TEACHER LEADERSHIP…. <ul><li>“ Who are the natural leaders of learning organizations….they are the learners.” (Senge, 1993). </li></ul><ul><li>&quot; I am what I am not yet .” (Greene, 1995). </li></ul><ul><li>“ To teach, is to be authentic.” (Tuma, 2011) </li></ul>Lorie Tuma
  4. 4. The Millennial Student <ul><li>My average class size is 115. </li></ul><ul><li>18% of my teachers know my name. </li></ul><ul><li>I complete 48% of the readings assigned to me; only 26% are relevant to my life. </li></ul><ul><li>I will read 8 books this year, 2300 web pages, and 1,281 Facebook profiles. </li></ul><ul><li>I will write 42 pages for this class this semester, and over 500 pages of email. </li></ul><ul><li>I get 7 hours of sleep each night. </li></ul><ul><li>I spend 1 ½ hours watching TV each night. </li></ul><ul><li>I spend 3 ½ hours a day online. </li></ul><ul><li>I listen to music 2 ½ hours a day. </li></ul><ul><li>I spend 2 hours on my cell phone, 3 hours in class, 2 hours eating. </li></ul><ul><li>I work 2 hours a day and spend 3 hours studying. </li></ul><ul><li>I am a multi-tasker I have to be. </li></ul><ul><li>I Facebook through most of my classes. (Mwesch, YouTube, 2008). </li></ul>Lorie Tuma
  5. 5. “ Build it & They Will Come” Lorie Tuma
  6. 6. FACEBOOK
  7. 7. TWITTER
  8. 8. YOUTUBE / VIMEO Lorie Tuma
  9. 9. BLOG Lorie Tuma http://edublog.cmich.edu/france2011/#
  10. 10. Industry Related Experience <ul><ul><li>Education </li></ul></ul><ul><ul><li>Bachelor’s of Applied Arts </li></ul></ul><ul><ul><li>Event Management Minor </li></ul></ul><ul><ul><li>INDUSTRY RELATED EXPERIENCE </li></ul></ul><ul><ul><li>Louisville Film Festival </li></ul></ul><ul><ul><li>Boston Marathon </li></ul></ul><ul><ul><li>Cannes Film Festival </li></ul></ul><ul><ul><li>Work Experience </li></ul></ul><ul><ul><li>Bennigan’s, etc. </li></ul></ul><ul><ul><li>Associations/Memberships, Etc. </li></ul></ul>Lorie Tuma
  11. 11. A student-led initiative created by Courtney Stanley & Craig Zubke <ul><li>BEYOND HANDS ON </li></ul>Lorie Tuma
  12. 12. Louisville International Film Festival Lorie Tuma
  13. 20. <ul><ul><li>UNIVERSITY </li></ul></ul><ul><ul><li>CMU students were cited 290 times globally. </li></ul></ul><ul><ul><li>AP distributed press release nationwide; student coverage locally. </li></ul></ul><ul><ul><li>Lead story/graphic on CMU website homepage </li></ul></ul><ul><li>STUDENT </li></ul><ul><ul><li>Networking with professionals </li></ul></ul><ul><ul><li>Letter of Recommendation from Festival Co-Founder/CEO </li></ul></ul><ul><ul><li>Volunteer Hours </li></ul></ul><ul><ul><li>Industry Related Experience </li></ul></ul>OUTCOMES (year One) Lorie Tuma
  14. 21. OUTCOMES (Year two) <ul><ul><li>Volunteer/Employee Management </li></ul></ul><ul><ul><li>Importance of Marketing </li></ul></ul><ul><ul><li>New Concept: inflated expectations on morale </li></ul></ul><ul><ul><li>Importance of Communication </li></ul></ul><ul><ul><li>Conflict Resolution </li></ul></ul><ul><ul><li>Value on volunteerism “internal employees” </li></ul></ul><ul><ul><li>Designed social media campaign two-fold. </li></ul></ul>Lorie Tuma
  15. 22. Country Music Association Festival Lorie Tuma
  16. 23. Country Music Association Festival <ul><li>IDEA </li></ul><ul><ul><li>Hands-on large festival experience </li></ul></ul><ul><ul><li>High profile event </li></ul></ul><ul><ul><li>Drive interest and membership in student club </li></ul></ul><ul><ul><li>Press and recognition for our group </li></ul></ul>Lorie Tuma
  17. 24. Country Music Association Festival <ul><li>Programming </li></ul><ul><ul><li>Reached out through MPI directory </li></ul></ul><ul><ul><li>Correspondence via email and telephone </li></ul></ul><ul><ul><li>Made sure we would be standout from other volunteers </li></ul></ul><ul><ul><li>Student-selected application process </li></ul></ul><ul><ul><li>Social Media (Facebook) meetings and contact </li></ul></ul>
  18. 25. <ul><li>Post-Event Marketing </li></ul><ul><ul><li>University Video Press Piece </li></ul></ul><ul><ul><li>Four-page spread in One+ , an internationally distributed magazine </li></ul></ul><ul><ul><li>Two-page spread in statewide MPI newsletter </li></ul></ul><ul><li>Learning Outcomes </li></ul><ul><ul><li>Sponsor/Vendor Relations </li></ul></ul><ul><ul><li>VIP Treatment and Care </li></ul></ul><ul><ul><li>Training Offsite: Event Execution </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Program sustainability: Invitation to return. </li></ul></ul>Lorie Tuma OUTCOMES (year One)
  19. 26. Craig Zubke
  20. 27. Craig Zubke
  21. 28. Craig Zubke OUTCOMES (year Two)
  22. 29. Cruise Industry Experience <ul><li>Idea </li></ul><ul><ul><li>Unique, industry specific experience </li></ul></ul><ul><ul><li>Beyond hands-on </li></ul></ul><ul><ul><li>Fun </li></ul></ul><ul><ul><li>Drive RSO Membership </li></ul></ul><ul><li>Programming </li></ul><ul><ul><li>Working with Travel Agents, Group Rates </li></ul></ul><ul><ul><li>Student Selection Process </li></ul></ul><ul><ul><li>Negotiating tours/experience </li></ul></ul><ul><ul><li>The beginning of INTERNATIONAL ADVENTURES! </li></ul></ul>Lorie Tuma
  23. 30. Cannes International Festival of Film <ul><ul><li>International Experience </li></ul></ul><ul><ul><li>Partnership </li></ul></ul><ul><ul><li>Cultural/Governmental boundaries </li></ul></ul><ul><ul><li>Revisit curriculum </li></ul></ul><ul><ul><li>Documentation issues </li></ul></ul><ul><ul><li>University guidelines </li></ul></ul><ul><ul><li>Aligned w/study abroad program </li></ul></ul><ul><ul><li>Course Credit </li></ul></ul>Lorie Tuma
  24. 31. FESTIVAL de CANNES, 2011 Lorie Tuma
  25. 32. OUTCOMES <ul><li>PROGRAM </li></ul><ul><li>Boston Marathon (2011) </li></ul><ul><li>Ann Arbor Film Festival (2011) </li></ul><ul><li>Molly Brown’s House Renovation (2011) </li></ul><ul><li>Student Conferences (2011) </li></ul><ul><li>Sundance Film Festival (2012) </li></ul><ul><li>Cannes Film Festival (2012) </li></ul><ul><li>STUDENT </li></ul><ul><li>Red Wings </li></ul><ul><li>Ford Field </li></ul><ul><li>C3 Events, Boston </li></ul><ul><li>MPI Rising Star Award </li></ul><ul><li>Royal Park Hotel </li></ul><ul><li>Miami Mets </li></ul><ul><li>American Pavilion, Cannes </li></ul>Craig Zubke Lorie Tuma
  26. 33. ROGERS CITY – October 28, 2011 Lorie Tuma
  27. 34. Facebook Groups Lorie Tuma
  28. 35. Benefits <ul><ul><li>INSTRUCTIONAL : </li></ul></ul><ul><ul><li>Becomes more linear – drives many forms of learning. </li></ul></ul><ul><ul><li>Relinquish Control (role reversal of the teacher – control content, evaluate, and grade. </li></ul></ul><ul><ul><li>STUDENT : Provides opportunity to apply skills learned in the classroom. </li></ul></ul><ul><ul><li>Letter of Recommendation from Festival Co-Founder/CEO </li></ul></ul><ul><ul><li>Volunteer Hours </li></ul></ul><ul><ul><li>Résumé Builder </li></ul></ul><ul><ul><li>Networking </li></ul></ul>Lorie Tuma
  29. 36. Opportunities <ul><ul><li>Teach students how to use associations/organizations to create opportunities. </li></ul></ul><ul><ul><li>Hold discussion on creating student-led learning experiences. </li></ul></ul><ul><ul><li>“ Make it happen” or “build it they will come” concept. </li></ul></ul><ul><ul><li>Revisit the curriculum to include recommendation for Study Abroad or international field experience. </li></ul></ul><ul><ul><li>Leverage network & create partnerships. </li></ul></ul><ul><ul><li>Shift perception of current programs; students identified as future industry leaders. </li></ul></ul><ul><ul><li>Create rubrics that tie experiences to student outcomes. </li></ul></ul><ul><ul><li>Utilize public relations to gain visibility of student efforts. </li></ul></ul><ul><ul><li>Remind myself daily about “the teachable moment”. </li></ul></ul>Lorie Tuma
  30. 37. CONSIDER THIS… <ul><li>“ To live – and succeed – in the world as it is today , we need to develop new ways of thinking and acting … and to do this, we need to develop new ways of learning” (Nolan, 2009). </li></ul><ul><li>Is it the tennis shoes, or is it the concept of walking on water? </li></ul>Craig Zubke Lorie Tuma
  31. 38. Why?
  32. 39. Greene, M. (1995). Releasing the Imagination: Essay; on Education, the Arts, and Social Change San Francisco: Jossey‐Bass Publishers. Nolan, Riall W. “Turning Our Back on the World: Study Abroad and the Purpose of U.S. Higher Education.” Handbook of Practice and Research in Study Abroad, pp. 266-281, 2009. The Fifth Discipline: The Art and Practice of the Learning Organization: Book review. Senge, Peter M. Consulting Psychology Journal: Practice and Research, Vol. 45(4), Fall 1993, 31-32. Wesch, M. (2008, October 22). A vision of students today . Retrieved July 12, 2010, from YouTube: http://www.cnn.com/2009/TECH/10/22/digital.anthropology/ index.html.   Lorie Tuma
  33. 40. Lorie Tuma

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