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Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
Service Learning ISTTE 2011 Conference
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Service Learning ISTTE 2011 Conference

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Transcript

  • 1. International Sounds & Tastes of Tourism Education ISTTE 30 th Annual Conference
    • Planning & Documenting the Experiential Learning Experience
    SOCIAL MEDIA Lorie Tuma
  • 2. OBJECTIVES
    • Analyze a social media approach to: recruitment, program development, documentation of student learning experiences.
    • Understand initiatives involved in telling the story “alone” without pulling students from the experience.
    • Consider the potential that exists for teaching and leading with social media.
    Lorie Tuma
  • 3. TEACHER LEADERSHIP….
    • “ Who are the natural leaders of learning organizations….they are the learners.” (Senge, 1993).
    • " I am what I am not yet .” (Greene, 1995).
    • “ To teach, is to be authentic.” (Tuma, 2011)
    Lorie Tuma
  • 4. The Millennial Student
    • My average class size is 115.
    • 18% of my teachers know my name.
    • I complete 48% of the readings assigned to me; only 26% are relevant to my life.
    • I will read 8 books this year, 2300 web pages, and 1,281 Facebook profiles.
    • I will write 42 pages for this class this semester, and over 500 pages of email.
    • I get 7 hours of sleep each night.
    • I spend 1 ½ hours watching TV each night.
    • I spend 3 ½ hours a day online.
    • I listen to music 2 ½ hours a day.
    • I spend 2 hours on my cell phone, 3 hours in class, 2 hours eating.
    • I work 2 hours a day and spend 3 hours studying.
    • I am a multi-tasker I have to be.
    • I Facebook through most of my classes. (Mwesch, YouTube, 2008).
    Lorie Tuma
  • 5. “ Build it & They Will Come” Lorie Tuma
  • 6. FACEBOOK
  • 7. TWITTER
  • 8. YOUTUBE / VIMEO Lorie Tuma
  • 9. BLOG Lorie Tuma http://edublog.cmich.edu/france2011/#
  • 10. Industry Related Experience
      • Education
      • Bachelor’s of Applied Arts
      • Event Management Minor
      • INDUSTRY RELATED EXPERIENCE
      • Louisville Film Festival
      • Boston Marathon
      • Cannes Film Festival
      • Work Experience
      • Bennigan’s, etc.
      • Associations/Memberships, Etc.
    Lorie Tuma
  • 11. A student-led initiative created by Courtney Stanley & Craig Zubke
    • BEYOND HANDS ON
    Lorie Tuma
  • 12. Louisville International Film Festival Lorie Tuma
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.
      • UNIVERSITY
      • CMU students were cited 290 times globally.
      • AP distributed press release nationwide; student coverage locally.
      • Lead story/graphic on CMU website homepage
    • STUDENT
      • Networking with professionals
      • Letter of Recommendation from Festival Co-Founder/CEO
      • Volunteer Hours
      • Industry Related Experience
    OUTCOMES (year One) Lorie Tuma
  • 21. OUTCOMES (Year two)
      • Volunteer/Employee Management
      • Importance of Marketing
      • New Concept: inflated expectations on morale
      • Importance of Communication
      • Conflict Resolution
      • Value on volunteerism “internal employees”
      • Designed social media campaign two-fold.
    Lorie Tuma
  • 22. Country Music Association Festival Lorie Tuma
  • 23. Country Music Association Festival
    • IDEA
      • Hands-on large festival experience
      • High profile event
      • Drive interest and membership in student club
      • Press and recognition for our group
    Lorie Tuma
  • 24. Country Music Association Festival
    • Programming
      • Reached out through MPI directory
      • Correspondence via email and telephone
      • Made sure we would be standout from other volunteers
      • Student-selected application process
      • Social Media (Facebook) meetings and contact
  • 25.
    • Post-Event Marketing
      • University Video Press Piece
      • Four-page spread in One+ , an internationally distributed magazine
      • Two-page spread in statewide MPI newsletter
    • Learning Outcomes
      • Sponsor/Vendor Relations
      • VIP Treatment and Care
      • Training Offsite: Event Execution
      • Networking
      • Program sustainability: Invitation to return.
    Lorie Tuma OUTCOMES (year One)
  • 26. Craig Zubke
  • 27. Craig Zubke
  • 28. Craig Zubke OUTCOMES (year Two)
  • 29. Cruise Industry Experience
    • Idea
      • Unique, industry specific experience
      • Beyond hands-on
      • Fun
      • Drive RSO Membership
    • Programming
      • Working with Travel Agents, Group Rates
      • Student Selection Process
      • Negotiating tours/experience
      • The beginning of INTERNATIONAL ADVENTURES!
    Lorie Tuma
  • 30. Cannes International Festival of Film
      • International Experience
      • Partnership
      • Cultural/Governmental boundaries
      • Revisit curriculum
      • Documentation issues
      • University guidelines
      • Aligned w/study abroad program
      • Course Credit
    Lorie Tuma
  • 31. FESTIVAL de CANNES, 2011 Lorie Tuma
  • 32. OUTCOMES
    • PROGRAM
    • Boston Marathon (2011)
    • Ann Arbor Film Festival (2011)
    • Molly Brown’s House Renovation (2011)
    • Student Conferences (2011)
    • Sundance Film Festival (2012)
    • Cannes Film Festival (2012)
    • STUDENT
    • Red Wings
    • Ford Field
    • C3 Events, Boston
    • MPI Rising Star Award
    • Royal Park Hotel
    • Miami Mets
    • American Pavilion, Cannes
    Craig Zubke Lorie Tuma
  • 33. ROGERS CITY – October 28, 2011 Lorie Tuma
  • 34. Facebook Groups Lorie Tuma
  • 35. Benefits
      • INSTRUCTIONAL :
      • Becomes more linear – drives many forms of learning.
      • Relinquish Control (role reversal of the teacher – control content, evaluate, and grade.
      • STUDENT : Provides opportunity to apply skills learned in the classroom.
      • Letter of Recommendation from Festival Co-Founder/CEO
      • Volunteer Hours
      • Résumé Builder
      • Networking
    Lorie Tuma
  • 36. Opportunities
      • Teach students how to use associations/organizations to create opportunities.
      • Hold discussion on creating student-led learning experiences.
      • “ Make it happen” or “build it they will come” concept.
      • Revisit the curriculum to include recommendation for Study Abroad or international field experience.
      • Leverage network & create partnerships.
      • Shift perception of current programs; students identified as future industry leaders.
      • Create rubrics that tie experiences to student outcomes.
      • Utilize public relations to gain visibility of student efforts.
      • Remind myself daily about “the teachable moment”.
    Lorie Tuma
  • 37. CONSIDER THIS…
    • “ To live – and succeed – in the world as it is today , we need to develop new ways of thinking and acting … and to do this, we need to develop new ways of learning” (Nolan, 2009).
    • Is it the tennis shoes, or is it the concept of walking on water?
    Craig Zubke Lorie Tuma
  • 38. Why?
  • 39. Greene, M. (1995). Releasing the Imagination: Essay; on Education, the Arts, and Social Change San Francisco: Jossey‐Bass Publishers. Nolan, Riall W. “Turning Our Back on the World: Study Abroad and the Purpose of U.S. Higher Education.” Handbook of Practice and Research in Study Abroad, pp. 266-281, 2009. The Fifth Discipline: The Art and Practice of the Learning Organization: Book review. Senge, Peter M. Consulting Psychology Journal: Practice and Research, Vol. 45(4), Fall 1993, 31-32. Wesch, M. (2008, October 22). A vision of students today . Retrieved July 12, 2010, from YouTube: http://www.cnn.com/2009/TECH/10/22/digital.anthropology/ index.html.   Lorie Tuma
  • 40. Lorie Tuma

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