Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlotte & Mecklenburg County librarytrainer.com

Learning Objectives By the end of today’s session you will: Be familiar with the most useful Web 2.0 tools for marketing libraries Have ideas for using Web 2.0 tools for marketing your own library services Use information provided to create a plan for marketing library services and resources.

By the end of today’s session you will:

Be familiar with the most useful Web 2.0 tools for marketing libraries

Have ideas for using Web 2.0 tools for marketing your own library services

Use information provided to create a plan for marketing library services and resources.

What is marketing? Marketing is that function of the organization that can: Keep in constant touch with the organization’s consumers Read their needs Develop products that meet these needs Build a program of communications to express the organization’s purposes.

Marketing is that function of the organization that can:

Keep in constant touch with the organization’s consumers

Read their needs

Develop products that meet these needs

Build a program of communications to express the organization’s purposes.

What is marketing? Connecting users/customers/patrons with library services. http://flickr.com/photos/topekalibrary/3290806503/

Connecting users/customers/patrons with library services.

Traditional Marketing vs. 2.0 Marketing

4 P’s of Marketing Product Pricing Placement Promotion Consumer Collaboration Convenience Community 4 C’s of Marketing 2.0

Product

Pricing

Placement

Promotion

Consumer

Collaboration

Convenience

Community

Build a Marketing Plan Identify a need. Research. Identify the audience. Identify objectives. Output or outcome? Craft your message. Find the right platform/tools. Develop a plan. Evaluate. How will you know what worked?

Identify a need.

Research.

Identify the audience.

Identify objectives. Output or outcome?

Craft your message.

Find the right platform/tools.

Develop a plan.

Evaluate. How will you know what worked?

Step 1: Identify a need

Step 2: Research http://flickr.com/photos/auntie/3043374405 /

Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/

Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/

Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/

Step 6: Find the right platform/tools

Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/

Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/

Build a Marketing Plan Identify a need. Research. Identify the audience. Identify objectives. Output or outcome? Craft your message. Find the right platform/tools. Develop a plan. Evaluate. How will you know what worked?

Identify a need.

Research.

Identify the audience.

Identify objectives. Output or outcome?

Craft your message.

Find the right platform/tools.

Develop a plan.

Evaluate. How will you know what worked?

Can your users find you?

What services do you offer? List yourself in those directories

What are people saying about you? Google Google alerts google.com/alerts Technorati technorati.com Feedster feedster.com Bloglines bloglines.com Twitter search search.twitter.com You Tube

Google

Google alerts google.com/alerts

Technorati technorati.com

Feedster feedster.com

Bloglines bloglines.com

Twitter search search.twitter.com

You Tube

Google Alerts

gotoweb20.net

Tips Keep content up to date Don’t underestimate staff time Utilize teens, volunteers, interns Stick to your message Duplicate content in multiple places to save time Connect with users in their spaces: blogs, MySpace, Facebook, twitter

Keep content up to date

Don’t underestimate staff time

Utilize teens, volunteers, interns

Stick to your message

Duplicate content in multiple places to save time

Connect with users in their spaces: blogs, MySpace, Facebook, twitter

Resources Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter , http://www.infotoday.com/mls/mar07/Fichter.shtml DavidLeeKing.com authored by David Lee King LibrarianinBlack.net authored by Sarah Houghton-Jan

Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter , http://www.infotoday.com/mls/mar07/Fichter.shtml

DavidLeeKing.com authored by David Lee King

LibrarianinBlack.net authored by Sarah Houghton-Jan

Questions? Lori Reed email: [email_address] meebo: lorireed web: librarytrainer.com

Lori Reed

email: [email_address]

meebo: lorireed

web: librarytrainer.com