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Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
Marketing Library Services with Web 2.0
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Marketing Library Services with Web 2.0

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Webinar for South Jersey Regional Library Cooperative on November 17, 2009

Webinar for South Jersey Regional Library Cooperative on November 17, 2009

Published in: Education, Business, Technology
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  • 1. Marketing Library Services Using Web 2.0
    November 17, 2009
    @LoriReed
    librarytrainer.com
  • 2. Learning Objectives
    By the end of today’s session you will:
    Be familiar with the most useful Web 2.0 tools for marketing libraries
    Have ideas for using Web 2.0 tools for marketing your own library services
    Use information provided to create a plan for marketing library services and resources.
  • 3. What is marketing?
    Marketing is that function of the organization that can:
    • Keep in constant touch with the organization’s consumers
    • 4. Read their needs
    • 5. Develop products that meet these needs
    • 6. Build a program of communications to express the organization’s purposes.
  • What is marketing?
    Connecting users/customers/patrons with library services.
    http://flickr.com/photos/topekalibrary/3290806503/
  • 7. Traditional Marketingvs.2.0 Marketing
  • 8. 4 P’s of Marketing
    4 C’s of Marketing 2.0
    Product
    Pricing
    Placement
    Promotion
    Consumer
    Collaboration
    Convenience
    Community
  • 9.
  • 10.
  • 11. Build a Marketing Plan
    Identify a need.
    Research.
    Identify the audience.
    Identify objectives. Output or outcome?
    Craft your message.
    Find the right platform/tools.
    Develop a plan.
    Evaluate. How will you know what worked?
  • 12. Step 1: Identify a need
  • 13. Step 2: Research
    http://flickr.com/photos/auntie/3043374405/
  • 14. Step 3: Identify the audience
    http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
  • 15. Step 4: Identify objectives
    http://flickr.com/photos/78239079@N00/2182366965/
  • 16. Step 5: Craft your message
    http://flickr.com/photos/russandlori/2422692763/
  • 17. Step 6: Find the right platform/tools
  • 18. Step 7: Develop a plan
    http://flickr.com/photos/russandlori/3288947251/
  • 19. Step 8: Evaluate
    http://flickr.com/photos/heidigoseek/73168858/
  • 20. Build a Marketing Plan
    Identify a need.
    Research.
    Identify the audience.
    Identify objectives. Output or outcome?
    Craft your message.
    Find the right platform/tools.
    Develop a plan.
    Evaluate. How will you know what worked?
  • 21. Can your users find you?
  • 22.
  • 23. What services do you offer?List yourself in those directories
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. What are people saying about you?
    Google
    Google alerts google.com/alerts
    Technorati technorati.com
    Feedster feedster.com
    Bloglines bloglines.com
    Twitter search search.twitter.com
    You Tube
  • 36. Google Alerts
  • 37. gotoweb20.net
  • 38. Tips
    Keep content up to date
    Don’t underestimate staff time
    Utilize teens, volunteers, interns
    Stick to your message
    Duplicate content in multiple places to save time
    Connect with users in their spaces: blogs, MySpace, Facebook, twitter
  • 39. Resources
    Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichterhttp://www.infotoday.com/mls/mar07/Fichter.shtml
    DavidLeeKing.com authored by David Lee King
    LibrarianinBlack.net authored by Sarah Houghton-Jan
    The M Word http://themwordblog.blogspot.com
  • 40. Questions?
    Lori Reed
    email: reedlori@gmail.com
    web: librarytrainer.com
    twitter: @lorireed

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