Marketing Library Services with Web 2.0

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Webinar for South Jersey Regional Library Cooperative on November 17, 2009

Published in: Education, Business, Technology

Marketing Library Services with Web 2.0

  1. 1. Marketing Library Services Using Web 2.0<br />November 17, 2009<br />@LoriReed<br />librarytrainer.com<br />
  2. 2. Learning Objectives<br />By the end of today’s session you will:<br />Be familiar with the most useful Web 2.0 tools for marketing libraries<br />Have ideas for using Web 2.0 tools for marketing your own library services<br />Use information provided to create a plan for marketing library services and resources. <br />
  3. 3. What is marketing?<br />Marketing is that function of the organization that can:<br /><ul><li>Keep in constant touch with the organization’s consumers
  4. 4. Read their needs
  5. 5. Develop products that meet these needs
  6. 6. Build a program of communications to express the organization’s purposes.</li></li></ul><li>What is marketing?<br />Connecting users/customers/patrons with library services.<br />http://flickr.com/photos/topekalibrary/3290806503/<br />
  7. 7. Traditional Marketingvs.2.0 Marketing<br />
  8. 8. 4 P’s of Marketing<br />4 C’s of Marketing 2.0<br />Product<br />Pricing<br />Placement<br />Promotion<br />Consumer<br />Collaboration<br />Convenience<br />Community<br />
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  11. 11. Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output or outcome?<br />Craft your message.<br />Find the right platform/tools.<br />Develop a plan.<br />Evaluate. How will you know what worked?<br />
  12. 12. Step 1: Identify a need<br />
  13. 13. Step 2: Research<br />http://flickr.com/photos/auntie/3043374405/<br />
  14. 14. Step 3: Identify the audience<br />http://flickr.com/photos/chelmsfordpubliclibrary/466320126/<br />
  15. 15. Step 4: Identify objectives<br />http://flickr.com/photos/78239079@N00/2182366965/<br />
  16. 16. Step 5: Craft your message<br />http://flickr.com/photos/russandlori/2422692763/<br />
  17. 17. Step 6: Find the right platform/tools<br />
  18. 18. Step 7: Develop a plan <br />http://flickr.com/photos/russandlori/3288947251/<br />
  19. 19. Step 8: Evaluate<br />http://flickr.com/photos/heidigoseek/73168858/<br />
  20. 20. Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output or outcome?<br />Craft your message.<br />Find the right platform/tools.<br />Develop a plan.<br />Evaluate. How will you know what worked?<br />
  21. 21. Can your users find you?<br />
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  23. 23. What services do you offer?List yourself in those directories<br />
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  35. 35. What are people saying about you?<br />Google <br />Google alerts google.com/alerts<br />Technorati technorati.com<br />Feedster feedster.com<br />Bloglines bloglines.com<br />Twitter search search.twitter.com<br />You Tube<br />
  36. 36. Google Alerts<br />
  37. 37. gotoweb20.net<br />
  38. 38. Tips<br />Keep content up to date<br />Don’t underestimate staff time<br />Utilize teens, volunteers, interns<br />Stick to your message<br />Duplicate content in multiple places to save time<br />Connect with users in their spaces: blogs, MySpace, Facebook, twitter<br />
  39. 39. Resources<br />Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichterhttp://www.infotoday.com/mls/mar07/Fichter.shtml<br />DavidLeeKing.com authored by David Lee King<br />LibrarianinBlack.net authored by Sarah Houghton-Jan<br />The M Word http://themwordblog.blogspot.com<br />
  40. 40. Questions?<br />Lori Reed<br />email: reedlori@gmail.com<br />web: librarytrainer.com<br />twitter: @lorireed<br />

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