Marketing Library Services with Web 2.0

Marketing Library Services Using Web 2.0
November 17, 2009
@LoriReed
librarytrainer.com

Learning Objectives
By the end of today’s session you will:
Be familiar with the most useful Web 2.0 tools for marketing libraries
Have ideas for using Web 2.0 tools for marketing your own library services
Use information provided to create a plan for marketing library services and resources.

What is marketing?
Marketing is that function of the organization that can:
Keep in constant touch with the organization’s consumers
Read their needs
Develop products that meet these needs
Build a program of communications to express the organization’s purposes.

What is marketing?
Connecting users/customers/patrons with library services.
http://flickr.com/photos/topekalibrary/3290806503/

Traditional Marketingvs.2.0 Marketing

4 P’s of Marketing
4 C’s of Marketing 2.0
Product
Pricing
Placement
Promotion
Consumer
Collaboration
Convenience
Community

Build a Marketing Plan
Identify a need.
Research.
Identify the audience.
Identify objectives. Output or outcome?
Craft your message.
Find the right platform/tools.
Develop a plan.
Evaluate. How will you know what worked?

Step 1: Identify a need

Step 2: Research
http://flickr.com/photos/auntie/3043374405/

Step 3: Identify the audience
http://flickr.com/photos/chelmsfordpubliclibrary/466320126/

Step 4: Identify objectives
http://flickr.com/photos/78239079@N00/2182366965/

Step 5: Craft your message
http://flickr.com/photos/russandlori/2422692763/

Step 6: Find the right platform/tools

Step 7: Develop a plan
http://flickr.com/photos/russandlori/3288947251/

Step 8: Evaluate
http://flickr.com/photos/heidigoseek/73168858/

Build a Marketing Plan
Identify a need.
Research.
Identify the audience.
Identify objectives. Output or outcome?
Craft your message.
Find the right platform/tools.
Develop a plan.
Evaluate. How will you know what worked?

Can your users find you?

What services do you offer?List yourself in those directories

What are people saying about you?
Google
Google alerts google.com/alerts
Technorati technorati.com
Feedster feedster.com
Bloglines bloglines.com
Twitter search search.twitter.com
You Tube

Google Alerts

gotoweb20.net

Tips
Keep content up to date
Don’t underestimate staff time
Utilize teens, volunteers, interns
Stick to your message
Duplicate content in multiple places to save time
Connect with users in their spaces: blogs, MySpace, Facebook, twitter

Resources
Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichterhttp://www.infotoday.com/mls/mar07/Fichter.shtml
DavidLeeKing.com authored by David Lee King
LibrarianinBlack.net authored by Sarah Houghton-Jan
The M Word http://themwordblog.blogspot.com

Questions?
Lori Reed
email: reedlori@gmail.com
web: librarytrainer.com
twitter: @lorireed

Marketing Library Services with Web 2.0

by Lori Reed on Nov 16, 2009

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Marketing Library Services with Web 2.0 — Presentation Transcript