Marketing Library Services Using Web 2.0November 17, 2009@LoriReedlibrarytrainer.com

Learning ObjectivesBy the end of today’s session you will:Be familiar with the most useful Web 2.0 tools for marketing librariesHave ideas for using Web 2.0 tools for marketing your own library servicesUse information provided to create a plan for marketing library services and resources.

What is marketing?Marketing is that function of the organization that can:Keep in constant touch with the organization’s consumersRead their needsDevelop products that meet these needsBuild a program of communications to express the organization’s purposes.

Keep in constant touch with the organization’s consumers

Read their needs

Develop products that meet these needs

Build a program of communications to express the organization’s purposes.

What is marketing?Connecting users/customers/patrons with library services.http://flickr.com/photos/topekalibrary/3290806503/

Traditional Marketingvs.2.0 Marketing

4 P’s of Marketing4 C’s of Marketing 2.0ProductPricingPlacementPromotionConsumerCollaborationConvenienceCommunity

Build a Marketing PlanIdentify a need.Research.Identify the audience.Identify objectives. Output or outcome?Craft your message.Find the right platform/tools.Develop a plan.Evaluate. How will you know what worked?

Step 1: Identify a need

Step 2: Researchhttp://flickr.com/photos/auntie/3043374405/

Step 3: Identify the audiencehttp://flickr.com/photos/chelmsfordpubliclibrary/466320126/

Step 4: Identify objectiveshttp://flickr.com/photos/78239079@N00/2182366965/

Step 5: Craft your messagehttp://flickr.com/photos/russandlori/2422692763/

Step 6: Find the right platform/tools

Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/

Step 8: Evaluatehttp://flickr.com/photos/heidigoseek/73168858/

Build a Marketing PlanIdentify a need.Research.Identify the audience.Identify objectives. Output or outcome?Craft your message.Find the right platform/tools.Develop a plan.Evaluate. How will you know what worked?

Can your users find you?

What services do you offer?List yourself in those directories

What are people saying about you?Google Google alerts google.com/alertsTechnorati technorati.comFeedster feedster.comBloglines bloglines.comTwitter search search.twitter.comYou Tube

Google Alerts

gotoweb20.net

TipsKeep content up to dateDon’t underestimate staff timeUtilize teens, volunteers, internsStick to your messageDuplicate content in multiple places to save timeConnect with users in their spaces: blogs, MySpace, Facebook, twitter

ResourcesSeven Strategies for Marketing in a Web 2.0 World by Darlene Fichterhttp://www.infotoday.com/mls/mar07/Fichter.shtmlDavidLeeKing.com authored by David Lee KingLibrarianinBlack.net authored by Sarah Houghton-JanThe M Word http://themwordblog.blogspot.com

Questions?Lori Reedemail: reedlori@gmail.comweb: librarytrainer.comtwitter: @lorireed