Email
Favorite
Favorited ×
Download
Embed
Private Content
Copy and paste this code into your blog or website Copy Customize Close
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

+ Follow

Marketing Library Services

by Lori Reed on Aug 04, 2009

2,752 views

Webinar for NEFLIN on August 6, 2009 on marketing library services using Web 2.0 tools.

More…

Webinar for NEFLIN on August 6, 2009 on marketing library services using Web 2.0 tools.

Less

2 Embeds 10

http://www.slideshare.net	9
http://facebook.slideshare.com	1

Statistics

Favorites: 2
Downloads: 53
Comments: 2
Embed Views: 10
Views on SlideShare: 2,742
Total Views: 2,752

1–2 of 2 previous next

Lori Reed , Customer Relationship Coordinator at NoveList/EBSCO Publishing You're welcome. It was my pleasure! 2 years ago Reply
Are you sure you want to Yes No
bfant , media specialist at elementary school Thanks for the workshop with NEFLIN on Thursday. 2 years ago Reply
Are you sure you want to Yes No

Using Technology to Market Library Services Twitter, Facebook, MySpace...it's more than having a lot of friends. Social networking sites are a great way to connect with not only existing library customers but new customers as well. Learn about the latest tools available to market your programs and services. These tools are free and require little technical skill. Then learn how to develop a simple marketing plan that ensures you use these tools in an effective way. Thursday, 2:00 PM - 3:30 PM; 1 session on February 19, 2009
Kotler/Levy PLA 2005 Spring Symposium
http://en.wikipedia.org/wiki/Marketing#Four_Ps In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “ Marketing Mix ”. Professor E. Jerome McCarthy , also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. Product : The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user 's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing : This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Placement (or distribution ): refers to how the product gets to the customer; for example, point-of-sale placement or retailing . This third P has also sometimes been called Place , referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion : This includes advertising , sales promotion , publicity , and personal selling , branding and refers to the various methods of promoting the product, brand , or company. These four elements are often referred to as the marketing mix , [2] which a marketer can use to craft a marketing plan .
Build a plan first. Don’t put the cart before the horse.
http://www.usm.edu/pr/releases/2006/jun/images/library.jpg
Don’t forget to factor in budget and staff hours to create and maintain content and sites.
http://flickr.com/photos/ericrobinson/2785264341/ http://www.flickr.com/photos/edkohler/2863011654/

2 Favorites

bfant , media specialist at elementary school Tags library 2 years ago
Rachel Walden , Medical Librarian 2 years ago

Marketing Library Services — Presentation Transcript

Marketing Library Services Using Web 2.0 Lori Reed librarytrainer.com August 6, 2009
Learning Objectives
- By the end of today’s session you will:
-  Be familiar with the most useful Web 2.0 tools for marketing libraries
-  Have ideas for using Web 2.0 tools for marketing your own library services
-  Use information provided to create a plan for marketing library services and resources.
What is marketing?
- Marketing is that function of the organization that can:
 Keep in constant touch with the organization’s consumers  Read their needs  Develop products that meet these needs  Build a program of communications to express the organization’s purposes.
What is marketing?
- Connecting users/customers/patrons with library services.
http://flickr.com/photos/topekalibrary/3290806503/
Traditional Marketing vs. 2.0 Marketing
4 P’s of Marketing
- Product
- Pricing
- Placement
- Promotion
- Consumer
- Collaboration
- Convenience
- Community
4 C’s of Marketing 2.0
Build a Marketing Plan
- 1. Identify a need.
- 2. Research.
- 3. Identify the audience.
- 4. Identify objectives. Output or outcome?
- 5. Craft your message.
- 6. Find the right platform/tools.
- 7. Develop a plan.
- 8. Evaluate. How will you know what worked?
Step 1: Identify a need
Step 2: Research http://flickr.com/photos/auntie/3043374405 /
Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
Step 6: Find the right platform/tools
Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/
Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
Build a Marketing Plan
- 1. Identify a need.
- 2. Research.
- 3. Identify the audience.
- 4. Identify objectives. Output or outcome?
- 5. Craft your message.
- 6. Find the right platform/tools.
- 7. Develop a plan.
- 8. Evaluate. How will you know what worked?
Can your users find you?
What services do you offer? List yourself in those directories
What are people saying about you?
-  Google
-  Google alerts google.com/alerts
-  Technorati technorati.com
-  Feedster feedster.com
-  Bloglines bloglines.com
-  Twitter search search.twitter.com
-  You Tube
Google Alerts
gotoweb20.net
Tips
-  Keep content up to date
-  Don’t underestimate staff time
-  Utilize teens, volunteers, interns
-  Stick to your message
-  Duplicate content in multiple places to save time
-  Connect with users in their spaces: blogs, MySpace, Facebook, twitter
Resources
-  Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter , http://www.infotoday.com/mls/mar07/Fichter.shtml
-  DavidLeeKing.com authored by David Lee King
-  LibrarianinBlack.net authored by Sarah Houghton-Jan
Questions?
- Lori Reed

Marketing Library Services

by Lori Reed on Aug 04, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 10

Statistics

Marketing Library Services — Presentation Transcript