Market Yourself Market Your Library: Social Networking for the Real World

Market Yourself, Market Your Library: Social Networking for the Real World
Lori Reed
librarytrainer.com
You can view a copy of this presentation at:
http://www.slideshare.net/lorireed

What is marketing?
Connecting users/customers/patrons with library services.
http://flickr.com/photos/topekalibrary/3290806503/

Traditional Marketingvs.2.0 Marketing

4 P’s of Marketing
4 C’s of Marketing 2.0
Product
Pricing
Placement
Promotion
Consumer
Collaboration
Convenience
Community

Build a Marketing Plan
Identify a need.
Research.
Identify the audience.
Identify objectives. Output or outcome?
Craft your message.
Find the right platform/tools.
Develop a plan.
Evaluate. How will you know what worked?

Step 1: Identify a need

Step 2: Research
http://flickr.com/photos/auntie/3043374405/

Step 3: Identify the audience
http://flickr.com/photos/chelmsfordpubliclibrary/466320126/

Step 4: Identify objectives
http://flickr.com/photos/78239079@N00/2182366965/

Step 5: Craft your message
http://flickr.com/photos/russandlori/2422692763/

Step 6: Find the right platform/tools

Step 7: Develop a plan
http://flickr.com/photos/russandlori/3288947251/

Step 8: Evaluate
http://flickr.com/photos/heidigoseek/73168858/

Build a Marketing Plan
Identify a need.
Research.
Identify the audience.
Identify objectives. Output or outcome?
Craft your message.
Find the right platform/tools.
Develop a plan.
Evaluate. How will you know what worked?

Can your users find you?

What services do you offer?List yourself in those directories

What are people saying about you?
Google
Google alerts google.com/alerts
Technorati technorati.com
Feedster feedster.com
Bloglines bloglines.com
Twitter search search.twitter.com
You Tube

Google Alerts

gotoweb20.net

Tips
Keep content up to date
Don’t underestimate staff time
Utilize teens, volunteers, interns
Stick to your message
Duplicate content in multiple places to save time
Connect with users in their spaces: blogs, MySpace, Facebook, twitter

Resources
Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtml
DavidLeeKing.com authored by David Lee King
LibrarianinBlack.net authored by Sarah Houghton-Jan

Lori Reed
librarytrainer.com
lori@lorireed.com
You can view a copy of this presentation at:
http://www.slideshare.net/lorireed

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Market Yourself Market Your Library: Social Networking for the Real World

by Lori Reed on Oct 09, 2009

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