Market Yourself, Market Your Library: Social Networking for the Real WorldLori Reedlibrarytrainer.comYou can view a copy of this presentation at:http://www.slideshare.net/lorireed

What is marketing?Connecting users/customers/patrons with library services.http://flickr.com/photos/topekalibrary/3290806503/

Traditional Marketingvs.2.0 Marketing

4 P’s of Marketing4 C’s of Marketing 2.0ProductPricingPlacementPromotionConsumerCollaborationConvenienceCommunity

Build a Marketing PlanIdentify a need.Research.Identify the audience.Identify objectives. Output or outcome?Craft your message.Find the right platform/tools.Develop a plan.Evaluate. How will you know what worked?

Step 1: Identify a need

Step 2: Researchhttp://flickr.com/photos/auntie/3043374405/

Step 3: Identify the audiencehttp://flickr.com/photos/chelmsfordpubliclibrary/466320126/

Step 4: Identify objectiveshttp://flickr.com/photos/78239079@N00/2182366965/

Step 5: Craft your messagehttp://flickr.com/photos/russandlori/2422692763/

Step 6: Find the right platform/tools

Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/

Step 8: Evaluatehttp://flickr.com/photos/heidigoseek/73168858/

Build a Marketing PlanIdentify a need.Research.Identify the audience.Identify objectives. Output or outcome?Craft your message.Find the right platform/tools.Develop a plan.Evaluate. How will you know what worked?

Can your users find you?

What services do you offer?List yourself in those directories

What are people saying about you?Google Google alerts google.com/alertsTechnorati technorati.comFeedster feedster.comBloglines bloglines.comTwitter search search.twitter.comYou Tube

Google Alerts

gotoweb20.net

TipsKeep content up to dateDon’t underestimate staff timeUtilize teens, volunteers, internsStick to your messageDuplicate content in multiple places to save timeConnect with users in their spaces: blogs, MySpace, Facebook, twitter

ResourcesSeven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtmlDavidLeeKing.com authored by David Lee KingLibrarianinBlack.net authored by Sarah Houghton-Jan

Lori Reedlibrarytrainer.comlori@lorireed.comYou can view a copy of this presentation at:http://www.slideshare.net/lorireed