Market Yourself, Market Your Library: Social Networking for the Real World<br />Lori Reed<br />librarytrainer.com<br />You...
What is marketing?<br />Connecting users/customers/patrons with library services.<br />http://flickr.com/photos/topekalibr...
Traditional Marketingvs.2.0 Marketing<br />
4 P’s of Marketing<br />4 C’s of Marketing 2.0<br />Product<br />Pricing<br />Placement<br />Promotion<br />Consumer<br />...
Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output o...
Step 1: Identify a need<br />
Step 2: Research<br />http://flickr.com/photos/auntie/3043374405/<br />
Step 3: Identify the audience<br />http://flickr.com/photos/chelmsfordpubliclibrary/466320126/<br />
Step 4: Identify objectives<br />http://flickr.com/photos/78239079@N00/2182366965/<br />
Step 5: Craft your message<br />http://flickr.com/photos/russandlori/2422692763/<br />
Step 6: Find the right platform/tools<br />
Step 7: Develop a plan <br />http://flickr.com/photos/russandlori/3288947251/<br />
Step 8: Evaluate<br />http://flickr.com/photos/heidigoseek/73168858/<br />
Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output o...
Can your users find you?<br />
What services do you offer?List yourself in those directories<br />
What are people saying about you?<br />Google                <br />Google alerts     google.com/alerts<br />Technorati    ...
Google Alerts<br />
gotoweb20.net<br />
Tips<br />Keep content up to date<br />Don’t underestimate staff time<br />Utilize teens, volunteers, interns<br />Stick t...
Resources<br />Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fi...
Lori Reed<br />librarytrainer.com<br />lori@lorireed.com<br />You can view a copy of this presentation at:<br />http://www...
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Market Yourself Market Your Library: Social Networking for the Real World

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Presentation for COMO October 9, 2009 in Columbus, GA

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Market Yourself Market Your Library: Social Networking for the Real World

  1. 1. Market Yourself, Market Your Library: Social Networking for the Real World<br />Lori Reed<br />librarytrainer.com<br />You can view a copy of this presentation at:<br />http://www.slideshare.net/lorireed<br />
  2. 2. What is marketing?<br />Connecting users/customers/patrons with library services.<br />http://flickr.com/photos/topekalibrary/3290806503/<br />
  3. 3. Traditional Marketingvs.2.0 Marketing<br />
  4. 4. 4 P’s of Marketing<br />4 C’s of Marketing 2.0<br />Product<br />Pricing<br />Placement<br />Promotion<br />Consumer<br />Collaboration<br />Convenience<br />Community<br />
  5. 5.
  6. 6.
  7. 7. Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output or outcome?<br />Craft your message.<br />Find the right platform/tools.<br />Develop a plan.<br />Evaluate. How will you know what worked?<br />
  8. 8. Step 1: Identify a need<br />
  9. 9. Step 2: Research<br />http://flickr.com/photos/auntie/3043374405/<br />
  10. 10. Step 3: Identify the audience<br />http://flickr.com/photos/chelmsfordpubliclibrary/466320126/<br />
  11. 11. Step 4: Identify objectives<br />http://flickr.com/photos/78239079@N00/2182366965/<br />
  12. 12. Step 5: Craft your message<br />http://flickr.com/photos/russandlori/2422692763/<br />
  13. 13. Step 6: Find the right platform/tools<br />
  14. 14. Step 7: Develop a plan <br />http://flickr.com/photos/russandlori/3288947251/<br />
  15. 15. Step 8: Evaluate<br />http://flickr.com/photos/heidigoseek/73168858/<br />
  16. 16. Build a Marketing Plan<br />Identify a need.<br />Research.<br />Identify the audience.<br />Identify objectives. Output or outcome?<br />Craft your message.<br />Find the right platform/tools.<br />Develop a plan.<br />Evaluate. How will you know what worked?<br />
  17. 17. Can your users find you?<br />
  18. 18.
  19. 19. What services do you offer?List yourself in those directories<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29. What are people saying about you?<br />Google <br />Google alerts google.com/alerts<br />Technorati technorati.com<br />Feedster feedster.com<br />Bloglines bloglines.com<br />Twitter search search.twitter.com<br />You Tube<br />
  30. 30. Google Alerts<br />
  31. 31. gotoweb20.net<br />
  32. 32. Tips<br />Keep content up to date<br />Don’t underestimate staff time<br />Utilize teens, volunteers, interns<br />Stick to your message<br />Duplicate content in multiple places to save time<br />Connect with users in their spaces: blogs, MySpace, Facebook, twitter<br />
  33. 33. Resources<br />Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtml<br />DavidLeeKing.com authored by David Lee King<br />LibrarianinBlack.net authored by Sarah Houghton-Jan<br />
  34. 34. Lori Reed<br />librarytrainer.com<br />lori@lorireed.com<br />You can view a copy of this presentation at:<br />http://www.slideshare.net/lorireed<br />

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