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Market Yourself Market Your Library: Social Networking for the Real World

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Presentation for COMO October 9, 2009 in Columbus, GA

Presentation for COMO October 9, 2009 in Columbus, GA

Published in: Education, Technology, Business

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  • 1. Market Yourself, Market Your Library: Social Networking for the Real World
    Lori Reed
    librarytrainer.com
    You can view a copy of this presentation at:
    http://www.slideshare.net/lorireed
  • 2. What is marketing?
    Connecting users/customers/patrons with library services.
    http://flickr.com/photos/topekalibrary/3290806503/
  • 3. Traditional Marketingvs.2.0 Marketing
  • 4. 4 P’s of Marketing
    4 C’s of Marketing 2.0
    Product
    Pricing
    Placement
    Promotion
    Consumer
    Collaboration
    Convenience
    Community
  • 5.
  • 6.
  • 7. Build a Marketing Plan
    Identify a need.
    Research.
    Identify the audience.
    Identify objectives. Output or outcome?
    Craft your message.
    Find the right platform/tools.
    Develop a plan.
    Evaluate. How will you know what worked?
  • 8. Step 1: Identify a need
  • 9. Step 2: Research
    http://flickr.com/photos/auntie/3043374405/
  • 10. Step 3: Identify the audience
    http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
  • 11. Step 4: Identify objectives
    http://flickr.com/photos/78239079@N00/2182366965/
  • 12. Step 5: Craft your message
    http://flickr.com/photos/russandlori/2422692763/
  • 13. Step 6: Find the right platform/tools
  • 14. Step 7: Develop a plan
    http://flickr.com/photos/russandlori/3288947251/
  • 15. Step 8: Evaluate
    http://flickr.com/photos/heidigoseek/73168858/
  • 16. Build a Marketing Plan
    Identify a need.
    Research.
    Identify the audience.
    Identify objectives. Output or outcome?
    Craft your message.
    Find the right platform/tools.
    Develop a plan.
    Evaluate. How will you know what worked?
  • 17. Can your users find you?
  • 18.
  • 19. What services do you offer?List yourself in those directories
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. What are people saying about you?
    Google
    Google alerts google.com/alerts
    Technorati technorati.com
    Feedster feedster.com
    Bloglines bloglines.com
    Twitter search search.twitter.com
    You Tube
  • 30. Google Alerts
  • 31. gotoweb20.net
  • 32. Tips
    Keep content up to date
    Don’t underestimate staff time
    Utilize teens, volunteers, interns
    Stick to your message
    Duplicate content in multiple places to save time
    Connect with users in their spaces: blogs, MySpace, Facebook, twitter
  • 33. Resources
    Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtml
    DavidLeeKing.com authored by David Lee King
    LibrarianinBlack.net authored by Sarah Houghton-Jan
  • 34. Lori Reed
    librarytrainer.com
    lori@lorireed.com
    You can view a copy of this presentation at:
    http://www.slideshare.net/lorireed