Twitter Tips for Beginners - The Do's and Don't's of Twitter by Lori Gama

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Twitter Tips for Beginners by Lori Gama

Twitter Tips for Beginners by Lori Gama

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  • I've become one of the most listed people in Twitter, which I'm grateful for.
    Something I'm especially proud of is that the hughely popular blog, Mashable, follows me on Twitter. Mashable is followed by 2,596,443 people and they follow back only 2322 people.
  • An information network: Twitter evolved from a “mini” blog to a social network to what it is now: an information network where you an find breaking news stories, eye witness reports, real time urgent messages in areas where a crisis is happening.
    A news channel: the eye witnesses themselves are Tweeting.
    It is a social network, too, because you interact with other people by posting messages that are called “Tweets”.
  • Twitter is like a cocktail party: relaxed conversation about any topic you would normally discuss at a party.
    Facebook is like the neighborhood block party.
    LinkedIn is a professional business network.
    Google+ is a neighborhood block party in which you invite specific people to because by now, you actually know many of the people you've interacted with in Twitter, Facebook and LinkedIn so as you start building your social network over at google+ you can be more particular about whom you'll connect with.
  • Here's an example of Twitter as an Information network or news channel: In January, 2009, a Boeing jet airliner had to land on the Hudson river in New York. An eye witness named Jim Hanrahan took a picture of the plane on the river and its survivors and Tweeted the following: I just watched a plane crash in the Hudson.” Remember earlier I told you that Twitter is the place to go for breaking news because the eye witnesses themselves are Tweeting? This is one of many examples of big news stories that broke on Twitter first. For more examples you can go to the link in this slide. I listed it on the Twitter page in our website, SocialMediaBizSchool.com. :
  • So...you might be wondering: can you REALLY build business with Twitter? … Yes! These are some of the benefits of joining Twitter. The biggest benefits are that you can connect with some Very Important People, besides celebrities (though, you can do that, too, if you like).Getting access to VIP's, CEO's and other decision-makers, if they're Tweeting with their followers, is a HUGE opportunity for you to build a relationship. Another HUGE benefit of Tweeting is that you'll build your Social Capital. When people see that you Tweet valuable information and have many followers, they'll naturally think you're an expert in your niche. When they need your services they'll think of YOU. When their friends need your services, they'll think of YOU.
  • I know that some of you might be thinking, gosh, is she ever going to talk about the do's and don't's of Twitter! I promise you I'm getting to that next. But first just want to share some mind-blowing statistics about Twitter so that you can see that spending time here in Twitter (when you know what you're doing!) can be worthwhile and build business for you. Let's review these stats:
  • Let's review the Interface of Twitter so you know how to find and use its features.
    1. Top navigation menu
    2. Search – I'm doing another class on January _-- about using the search box to find clients so be sure to sign up for that class. It's January 9: and called: -
    How to Use Twitter to Find Future Clients and True Fans
    3. Status box: “What's Happening”
    4. How to actually send a tweet.
    5. @name – people are talking to you and mention you
    6. Followers
    7. Trends
    8. Activity
    9. Lists
    10. Messages: we're going to talk more about this in a minute....
  • Most people want to simply raise awarenes of their brand and use Twitter as another place to attract a tribe of loyal fans, build relationships. When this happens, you tend to get more business, too.People have to trust you before they'll do business with you. So, always Tweet with that in mind. Ask yourself; is this Tweet I'm about to send valuable in any way? Even if it's to show what a good person I am? Then tweet away. But if the tweet is not in line with your goal in Twitter, you could end up confusing people. If you're trying to get more clients to sign up for your coaching webinars, but you're always Tweeting about football, people will get confused.
  • There are pro's and con's to using your real name versus using a nickname as your Twitter username. I recommend you use your real name because YOU are your brand; and it makes it a little easier for people to find you when they search in Twitter and Google for you. Yes, you could use a popular keyword as your Twitter username but if you're doing a good job of Tweeting what you're an expert at, (giving advice in your tweets and linking to content related to your field of expertise) people will come to know you as the “SEO Expert” or the “Virtual Assistant Pro” or whatever you were thinking of using as a nickname. Don't use your cat's picture as your Twitter avatar: use your professional headshot so people can connect your face to your tweets. Carefully craft your biography – I'll talk about that more later on and I'll talk about adding a custom-designed Twitter background. These are all “Do's”.
  • Before I explain the next “don't' let me first explain what messages are...messages can be sent to other people in Twitter if you're following each other. But if one of you is not following the other, then that person cannot send a message.
    These messages aren't seen in the main Timeline of Twitter but they can be accessed by applications that companies have built to measure and analyze data.
  • Twitter is NOT a place to constantly pitch yourself. Just like you wouldn't immediately tell someone, whom you've just met, to “Sign up for my next seminar!” or “Buy my book!” It's just not the right way to go about building a relationship. And remember that's what you're doing in Twitter and other social networks: building relationships with people so that, ideally, you'll find collaborators, customers, and people who will refer you to their friends.”When people Know you, they start to Like you, then they'll trust you and refer biz to you or hire you. This person Tweeting on the behalf of “Merdian” sent me 3 messages in Twitter, all about their new album. If we had Tweeted each other and had even a bare foundation of a relationship in place, I probably would have re-tweeted them but we didn't. I ended up Un-following them.
  • This is a top mistake a lot of people make when they're new to Twitter.
  • I'm talking about the spammy/ pitchy types of messages like “Buy our products over at our store” when you see those tweets over and over again, why bother following that person? They bring no value to you, right? People are tired of one-way advertisements: we want real conversation so we can see if we can trust you enough to pay you.
  • Review your Messages: Respond by hovering over the right area of the message.
    You'll see “reply”. Click “reply,” write your tweet, then send it. Only that person will see your response because this is a direct message, not a Tweet. Do not put sensitive information into a Twitter Message because it's NOT private like email.
  • A lot of new people go for months in Twitter without knowing that people are
    talking to them or mentioning their names. Don't make this common mistake.
    Here's how to avoid it: To see if anyone replied to you, click on the
    @ Connect in your Twitter navigation menu. Everyone who has
    tweeted specifically to you or mentioned your name will be listed here. Be sure to
    reply immediately, if you can. If the tweet was sent to you minutes ago, that person
    is probably still online in Twitter and you might have a conversation on your hands
    (Hooray! conversations build relationships). It's good etiquette to reply, even if it's
    24 hours later.
  • Whenever someone mentions
    your name with the @ symbol in front of it, it becomes a live link to your profile for
    others to follow if they choose, and it sends that tweet to this section of your profile.
    I'm going to Twitter now and show you what I mean.
  • Follow up each tweet by replying with your own tweet. If someone asked
    you a question, answer it just as you would if they were standing next to you or
    talking to you on the phone. The person might not be in Twitter right now but they'll
    see your response later when they check their profile. If they choose to receive
    notification to their email or phone (or both) whenever someone mentions their
    name, they might respond to you right away.
  • Set up an RSS feed from your favorite blogs – ones that you know will post content you would endorse – and from your own blog, too. You can automate these as Tweets that get tweeted while you're not there in Twitter. You can choose to be a firehose of information or trickle a little stream that quenches the thirst of your followers. But don't let this be a substitute for real conversation.
    Or you could use a tool like Hootsuite to schedule your Tweets to go out later in the day and later in the week. Schedule tweets for while you're sleeping so you can reach people in other time zones.
  • People who re-tweet your tweets are essentially endorsing you because they're passing along your content to their followers. Take good care of the people who re-tweet you, especially the ones who do it regularly. They are your biggest fans! Perhaps you could talk on the phone or Skype with them and build your relationship. This is somewhat similar to a person in your “real life” network who recommends you to their clients when your services are needed. Take care of your true fans!
  • Andrea Vahl is the Co-author of Facebook Marketing All-in-One for Dummies. She's also a self-proclaimed Social Media freak. Producer of Grandma Mary Show. An improv comedienne and wine drinker. And she's the brain-child behind Social Media Biz School and is our host. I read this excellent re-cap of her Blog World visit and just had to share it with my followers. Notice how I added my own opinion: I said “Great tips and ideas – a must-read!” --you want to add your opinion on a re-tweet whenever possible (sometimes you just don't have room) so your followers get YOUR opinion about it, can tell you read it, and will be more likely to read it themselve. Verus no opinion of mine in the tweet means I'm curating content -which is good but it's not part of my strategy: I want people to remember me and my wisdom so they'll be more likely to hire me. Right!
  • The list tool can save you time if you've built a list of VIP's you can easily go visit and interact with on a daily basis. What is interacting: supporting them with re-tweets, commenting in their blogs, talking to them.
  • Your biography (bio), found in your profile in the upper right corner of your Twitter page, should describe you in a truthful, powerful, and possibly a fun way (if
    appropriate) to show your credentials and your personality. Important: your bio should be optimized for keywords you're going to target in the search engines. Your bio should describe you in a truthful, powerful, and fun way (if
    appropriate). Your bio should show off your credentials as well as your personality. Your bio should contain a good variety of the key words you think people would use when searching the web for the products or services you offer. Use the 160 characters Twitter gives you very carefully. You want to include information that makes you sound like an expert, but also lets your followers (your potential customers) know you're a real person too. I loved my original bio and it seemed to attract a lot of great followers, but I decided people should know more about what I'm an expert at so I changed it (I got rid of “Closet Guitar Hero Player”).
  • Here are some examples. (review) LinkedInExpert; GuyKawasaki; WeddingRanch.

Transcript

  • 1. Presenter: Lori Gama Topic: The Do's and Don'ts of Twitter
  • 2. About the Presenter     Author of Become a Twitter Pro in 20 Days: a beginner’s guide to Twitter. Helps entrepreneurs, non-profits & business owners build communities of fans, friends and followers with social networking, search engine optimization & effective web design. One of the most listed people in Twitter and is in the elite group of people that Mashable follows in Twitter. Personal mission: to inspire millions of people to build the life of their dreams by using the tools of the Web.
  • 3. What you'll learn today       All of these tips ultimately teach you how to attract leads and eventually build business. Have a more thorough understanding of what Twitter is all about. Strategy about creating a perfect profile that attracts YOUR niche audience. How to get 400 followers right away. How to craft an effective biography to attract your niche followers. And many, many more tips, do's and don't's.
  • 4. The Do's and Don't's of Twitter What the heck is Twitter?  An information network.  A news channel.  A virtual audience during TV shows/sports events.  A place for you to attract your future clients.  A place for you to build relationships with VIP's.
  • 5. Differences  Twitter is like a cocktail party*.  Facebook is like the neighborhood block party.  LinkedIn is a professional business network.  Google+ is a neighborhood block party in which you invite specific people to. *Perry Belcher was the first to describe Twitter this way.
  • 6. According to Twitter: “Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.”
  • 7. Twitter As An Information Network: "I just watched a plane crash in the hudson" - @ And: “There's a plane on the Hudson.I'm on the ferry going to pick up the people. Crazy.” - @jkrums http://www.techradar.com/news/internet/10-newsstories-that-broke-on-twitter-first-719532
  • 8. Can you REALLY build business with Twitter? Yes! You can get: • More referrals/More customers • Collaboration with highly motivated and successful people • Ideas that inspire you to take your business in exciting directions • Increased awareness of your brand/Free publicity for your company • Access to huge corporations/CEO's/Founders that engage in conversations with their consumers - the kind of engaging that gets your foot in the door • Social Capital
  • 9. Did you know?  1 Billion Tweets get Tweeted every 4-5 days  There are nearly 250 million tweets per day    Twitter has over 100 million global active users, half of those logging in every day Mobile usage is up over 40% quarter-on-quarter for the last few quarters The company is currently valued at roughly US$ 8 billion http://www.cmswire.com/cms/social-business/new-twitter-statistics-reveal-100mmonthly-active-users-250m-daily-tweets-w2s-013103.php
  • 10. Let's get started... First, I want to review the interface of Twitter so you're not missing out on some features that you didn't know were there.
  • 11. Do:  Decide on your goal for Twitter: What do you want to achieve from the time that you're about to invest in building relationships here in Twitter?
  • 12. Possible answers:  Prosper so I can begin to live the life of my dreams.  Prosper so I can help myself and then be able to help others.   Become known as the go-to-person in my network, regionally, online, or both. (Not like a concierge but more like a business match-maker.) Have a Social Network so large that even when a small percentage of people buy my products, I make thousands of dollars.
  • 13. More possible goals for Tweeting:  Have a social network so large that I become influential; influencing what blogs people read, whom people follow or friend, and what products they buy.  Make new friends.  Lead a cause that contributes to the good of the world.    Collaborate with like-minded people on causes, projects, books, workshops, seminars, and webinars, etc. Become known as “inspirational” as you inspire others to live their passion. Establish yourself as a niche expert--THE best person to work with in your industry.
  • 14. Do:  Use your real name for your Twitter “username”  Use your real headshot photo for your avatar  Carefully craft your 160-word biography  Add a custom-designed Twitter background
  • 15. Messages    If you're following someone but they're not following you back: you cannot send them a message. A message is a tweet seen only between you and the designated person but it's not private like an email is. If you are both following each other, you can send messages to each other. But....
  • 16. Don't:  Spam people (with your Tweets nor with your messages)
  • 17. Don't:  Click on a link in a message if you think there's something suspicious about it. It probably has a virus attached to it that hacks into your account and sends spam from your profile to all your followers.
  • 18. Don't:   Toot your own horn most of the time. If you do toot your own horn a lot, no one will want to follow you.
  • 19. Do:   Support others most of the time. Good ratio: support others 80% of Tweets and toot your own horn about 20% of your Tweets.
  • 20. Do:  Review your Messages.  Click “reply,” write your message, then send it.   Only that person will see your response because this is a direct message, not a Tweet. Do not put sensitive information into a Twitter Message because it's NOT private like email.
  • 21. Don't: Ignore people
  • 22. Do:  Click on your “@ Connect” in the Twitter navigation menuto see who's talked to you or mentioned your name in a tweet.
  • 23. Do: Follow up each tweet by replying with your own tweet.  That's how you build relationships: start conversing with others.
  • 24. Do:  Add a little bit of automation to save time, build a presence and be consistent.
  • 25. Do:  Review who's re-tweeting you and thank them.
  • 26. Do: Support others by RT-ing them:
  • 27. Do: Spend just a few minutes to stop by some of your  Twitter friends' profiles and see what they've been up to by reading their tweets. Be sure to put their @name as the first word of your tweet,  so people know you're specifically talking to that  person and to make their name clickable.
  • 28. Do:  Carefully craft your bio. Here's my friend, Andrea's
  • 29. Do:     Add a Twitter background that you've had professionally designed. Make use of the left side to add details or build on your brand message. Make use of the right side but don't clutter it. See these great examples: @LinkedInExpert @ChelseaKrost
  • 30. Do:  Make use of this hot tip for you: Go to Listorious.com/betterjobsearch/a-listbest-followbackers http://listorious.com/betterjobsearch/a-list-bestfollowbackers
  • 31. Summary  Decide on your goal with Twitter  Set up your profile with the tips I shared  Remember your manners  Be consistent  Share, support and encourage others in 80% of your Tweets  Toot your own horn in 20% of your Tweets  Figure out who your true fans are & reward them  Figure out who your potential clients are & serve them
  • 32. Questions? Have a question? Tweet me: @LoriGama or send me an email: lori@dagamawebstudio.com.
  • 33. Follow me on Twitter: @LoriGama Tweet me now & say hello! Lori Gama Phone: 970-378-7822 DaGamaWebStudio.com Lori@dagamawebstudio.com