Presenter: Lori Gama
Topic: The Do's and Don'ts of
About the Presenter
Author of Become a Twitter Pro in 20 Days: a beginner’s guide to
Helps entrepreneurs, non-profits & business owners build
communities of fans, friends and followers with social networking,
search engine optimization & effective web design.
One of the most listed people in Twitter and is in the
elite group of people that Mashable follows in Twitter.
Personal mission: to inspire millions of people to build
the life of their dreams by using the tools of the Web.
What you'll learn today
All of these tips ultimately teach you how to attract leads
and eventually build business.
Have a more thorough understanding of what Twitter is all
Strategy about creating a perfect profile that attracts
YOUR niche audience.
How to get 400 followers right away.
How to craft an effective biography to attract your niche
And many, many more tips, do's and don't's.
The Do's and Don't's of Twitter
What the heck is Twitter?
An information network.
A news channel.
A virtual audience during TV shows/sports events.
A place for you to attract your future clients.
A place for you to build relationships with VIP's.
Twitter is like a cocktail party*.
Facebook is like the neighborhood block party.
LinkedIn is a professional business network.
Google+ is a neighborhood block party in which
you invite specific people to.
*Perry Belcher was the first to describe Twitter this way.
According to Twitter:
“Twitter is an information network made
up of 140-character messages called Tweets.
It's a new and easy way to discover the latest
news (“what’s happening”) related to subjects
you care about.”
Twitter As An
"I just watched a plane crash in
the hudson" - @
“There's a plane on the Hudson.I'm
on the ferry going to pick up the
people. Crazy.” - @jkrums
Can you REALLY build business with
Twitter? Yes! You can get:
• More referrals/More customers
• Collaboration with highly motivated and successful people
• Ideas that inspire you to take your business in exciting directions
• Increased awareness of your brand/Free publicity for your company
• Access to huge corporations/CEO's/Founders that engage in
conversations with their consumers - the kind of engaging that gets your
foot in the door
• Social Capital
Did you know?
1 Billion Tweets get Tweeted every 4-5 days
There are nearly 250 million tweets per day
Twitter has over 100 million global active users, half of
those logging in every day
Mobile usage is up over 40% quarter-on-quarter for the
last few quarters
The company is currently valued at roughly US$ 8 billion
Let's get started...
First, I want to review the interface of Twitter so
you're not missing out on some features that
you didn't know were there.
Decide on your goal for Twitter:
What do you want to achieve from the time that
you're about to invest in building relationships
here in Twitter?
Prosper so I can begin to live the life of my dreams.
Prosper so I can help myself and then be able to help others.
Become known as the go-to-person in my network, regionally,
online, or both. (Not like a concierge but more like a business
Have a Social Network so large that even when a small
percentage of people buy my products, I make thousands of
More possible goals for Tweeting:
Have a social network so large that I become influential; influencing
what blogs people read, whom people follow or friend, and what
products they buy.
Make new friends.
Lead a cause that contributes to the good of the world.
Collaborate with like-minded people on causes, projects, books,
workshops, seminars, and webinars, etc.
Become known as “inspirational” as you inspire others to live their
Establish yourself as a niche expert--THE best person to work with in
Use your real name for your Twitter “username”
Use your real headshot photo for your avatar
Carefully craft your 160-word biography
Add a custom-designed Twitter background
If you're following someone but they're not
following you back: you cannot send them a
A message is a tweet seen only between you
and the designated person but it's not private
like an email is.
If you are both following each other, you can
send messages to each other. But....
Spam people (with
your Tweets nor with
Click on a link in a
message if you think
suspicious about it. It
probably has a virus
attached to it that hacks
into your account and
sends spam from your
profile to all your followers.
Toot your own horn most of the time.
If you do toot your own horn a lot, no one will
want to follow you.
Support others most of the time.
Good ratio: support others 80% of Tweets and
toot your own horn about 20% of your Tweets.
Review your Messages.
Click “reply,” write your message, then send it.
Only that person will see your response
because this is a direct message, not a Tweet.
Do not put sensitive information into a Twitter
Message because it's NOT private like email.
Spend just a few minutes to stop by some of your
Twitter friends' profiles and see what they've
been up to by reading their tweets. Be sure to
put their @name as the first word of your tweet,
so people know you're specifically talking to that
person and to make their name clickable.
Carefully craft your bio. Here's my friend, Andrea's
Add a Twitter background that you've had
Make use of the left side to add details or build on your
Make use of the right side but don't clutter it.
See these great examples: @LinkedInExpert
Make use of this hot tip for you:
Go to Listorious.com/betterjobsearch/a-listbest-followbackers
Decide on your goal with Twitter
Set up your profile with the tips I shared
Remember your manners
Share, support and encourage others in 80% of your Tweets
Toot your own horn in 20% of your Tweets
Figure out who your true fans are & reward them
Figure out who your potential clients are & serve them
Have a question? Tweet me: @LoriGama or
send me an email:
Follow me on Twitter: @LoriGama
Tweet me now & say hello!