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Social buzz club

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  • The author rank code in your website and blog is like your fingerprint, in Google&apos;s eyes. It brands your content with your face.Here&apos;s one of my blog posts. At the time this screenshot was taken in July, mine was the number 1 search result when you type in: Does Social Media Marketing Grow Business.But even if it weren&apos;t the top result, you still would have noticed it here on page one because of my photo. Your eye is drawn to it. In today&apos;s webinar, I&apos;m going to show how you can do this for yourself but more importantly, I&apos;m going to explain WHY you must do this.I&apos;m also going to show you why you must increase your social signal to increase your findability all over the Internet. <br />
  • When people search for an “online visibility expert” Google will look for profiles that mention these keywords within the first 77 characters. <br />
  • When people search for an “online visibility expert” Google will look for profiles that mention these keywords within the first 77 characters. <br />
  • The author rank code in your website and blog is like your fingerprint, in Google&apos;s eyes. It brands your content with your face.Here&apos;s one of my blog posts. At the time this screenshot was taken in July, mine was the number 1 search result when you type in: Does Social Media Marketing Grow Business.But even if it weren&apos;t the top result, you still would have noticed it here on page one because of my photo. Your eye is drawn to it. In today&apos;s webinar, I&apos;m going to show how you can do this for yourself but more importantly, I&apos;m going to explain WHY you must do this.I&apos;m also going to show you why you must increase your social signal to increase your findability all over the Internet. <br />
  • Authority: the cream rises to the top. Google is going to use data connected through Authorship to determine who the top authorities are on specific subjects. So I take this to mean: the more valuable content you have online that&apos;s identifiable by your fingerprint / your authorship code then chances are great that you can traillblaze your way right now while not too many people know about this yet. <br />
  • As you guest post on other people&apos;s blogs, be sure to give your authorship snippet of code to your blog host so it can be placed with your blog post. Remember to include a by-line. <br />
  • The more interaction you have with your Google+ posts, the more authority you have. It&apos;s all logical when you think about it, right? Remember: Google+ was not founded by entreprepreneurs like Facebook and Twitter was. Google+ was and is built by engineers. <br />
  • breaks up standard wall-of-text search results. <br /> calls significant attention to your result. <br /> leads to more qualified traffic by giving searchers a better idea of what to expect when they click on your results. <br /> establishes Author Authority for the author and builds search trust for the site. <br /> allows readers to get to know you and trust your contributions to the web <br />

Social buzz club Social buzz club Presentation Transcript

  • R.I.P. SEO Goodbye Old SEO Hello SSO: Social Search Optimization
  • Today you'll learn Some “old” SEO is still useful – here’s what you need to keep doing ● Google+ Profile Optimization Tips ● Google Authorship Rank – The “How” (Basic steps) ● Google Authorship Rank – The “Why” ● YouTube Search Optimization – Get your video thumbnail in search results ●
  • Here’s what you need to keep doing Keep creating your own GOOD & valuable content ● Use proper page titles with researched keywords ● Write compelling meta descriptions for each page ● Keep increasing relevant inbound links ●
  • How did my face get here?
  • Here's How to Get Your Author Rank Go to this URL and fill in your email address: https://plus.google.com/authorship You must use the domain email address where your content originates from. Correct: lori@dagamawebstudio.com Incorrect: lorianngama@gmail.com
  • The Other Way Add a snippet of code that has your Google+ URL and verify it. Linking your content to your Google profile is a two-step process. 1. Add a link from your website or page to your Google profile. 2. Update your Google profile by adding a link back to your site. Go here for instructions: http://bit.ly/18HefA0
  • How to Optimize Your Google+ Profile
  • Your “Introduction” section
  • Your “Employment” section
  • So that's how your face appears
  • Why Does This Matter? Authority Fingerprint Unique Content YOU
  • Author Rank Tip for Guest Bloggers Provide the blog owner with the code that contains your link to your Google+ profile and rel="author" in the link. Like this: <a href="https://plus.google.com/102810834832454507442? rel=author">Lori Gama</a>
  • Author Rank Tip: Attract +1's
  • Google says: Focus on the user and all else will follow. ● Uses 200 signals and a variety of techniques ● Patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. ●
  • Create content that helps people solve problems but be sure to make it error-free
  • Verify with Google's Structured Data Tool http://www.google.com/webmasters/tools/richsnippets
  • Rich Snippets: http://www.swellpath.com/2012/04/author-rich-snippets-google/
  • Author Rank Tips “Rich snippets are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about in our search results.” -Google
  • Author Rank Tips
  • Coming: Semantic Search When Google (or other search engine) returns search results based on what it thinks you want, rather than on EXACTLY what you typed.
  • Weave Your Web Tight & Strong with High Traffic/ Highly Relevant Sites Twitter ●LinkedIn ●Google+ ●Facebook ●Pinterest ●Your own blog ●
  • How To Get Your YouTube Videos in Google's Search Result ● Name the video with your special keyword Be sure the keyword is part of the file name ● Mention the keyword in the video ● Add your keywords as the “tags” in your video ● Type up a transcript of your video and upload it ● Get lots of comments and subscribers ● Create playlists with your name and keywords ● Get inbound links and embeds ● http://www.youtube.com/watch?v=oqYOjxiCjw0
  • Weave Your Web Tight & Strong To receive today's webinar slides: Please subscribe to my eZine: Bit.ly/lorigama