Social buzz club

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  • The author rank code in your website and blog is like your fingerprint, in Google's eyes. It brands your content with your face.Here's one of my blog posts. At the time this screenshot was taken in July, mine was the number 1 search result when you type in: Does Social Media Marketing Grow Business.But even if it weren't the top result, you still would have noticed it here on page one because of my photo. Your eye is drawn to it. In today's webinar, I'm going to show how you can do this for yourself but more importantly, I'm going to explain WHY you must do this.I'm also going to show you why you must increase your social signal to increase your findability all over the Internet.
  • When people search for an “online visibility expert” Google will look for profiles that mention these keywords within the first 77 characters.
  • When people search for an “online visibility expert” Google will look for profiles that mention these keywords within the first 77 characters.
  • The author rank code in your website and blog is like your fingerprint, in Google's eyes. It brands your content with your face.Here's one of my blog posts. At the time this screenshot was taken in July, mine was the number 1 search result when you type in: Does Social Media Marketing Grow Business.But even if it weren't the top result, you still would have noticed it here on page one because of my photo. Your eye is drawn to it. In today's webinar, I'm going to show how you can do this for yourself but more importantly, I'm going to explain WHY you must do this.I'm also going to show you why you must increase your social signal to increase your findability all over the Internet.
  • Authority: the cream rises to the top. Google is going to use data connected through Authorship to determine who the top authorities are on specific subjects. So I take this to mean: the more valuable content you have online that's identifiable by your fingerprint / your authorship code then chances are great that you can traillblaze your way right now while not too many people know about this yet.
  • As you guest post on other people's blogs, be sure to give your authorship snippet of code to your blog host so it can be placed with your blog post. Remember to include a by-line.
  • The more interaction you have with your Google+ posts, the more authority you have. It's all logical when you think about it, right? Remember: Google+ was not founded by entreprepreneurs like Facebook and Twitter was. Google+ was and is built by engineers.
  • breaks up standard wall-of-text search results.
    calls significant attention to your result.
    leads to more qualified traffic by giving searchers a better idea of what to expect when they click on your results.
    establishes Author Authority for the author and builds search trust for the site.
    allows readers to get to know you and trust your contributions to the web

Transcript

  • 1. R.I.P. SEO Goodbye Old SEO Hello SSO: Social Search Optimization
  • 2. Today you'll learn Some “old” SEO is still useful – here’s what you need to keep doing ● Google+ Profile Optimization Tips ● Google Authorship Rank – The “How” (Basic steps) ● Google Authorship Rank – The “Why” ● YouTube Search Optimization – Get your video thumbnail in search results ●
  • 3. Here’s what you need to keep doing Keep creating your own GOOD & valuable content ● Use proper page titles with researched keywords ● Write compelling meta descriptions for each page ● Keep increasing relevant inbound links ●
  • 4. How did my face get here?
  • 5. Here's How to Get Your Author Rank Go to this URL and fill in your email address: https://plus.google.com/authorship You must use the domain email address where your content originates from. Correct: lori@dagamawebstudio.com Incorrect: lorianngama@gmail.com
  • 6. The Other Way Add a snippet of code that has your Google+ URL and verify it. Linking your content to your Google profile is a two-step process. 1. Add a link from your website or page to your Google profile. 2. Update your Google profile by adding a link back to your site. Go here for instructions: http://bit.ly/18HefA0
  • 7. How to Optimize Your Google+ Profile
  • 8. Your “Introduction” section
  • 9. Your “Employment” section
  • 10. So that's how your face appears
  • 11. Why Does This Matter? Authority Fingerprint Unique Content YOU
  • 12. Author Rank Tip for Guest Bloggers Provide the blog owner with the code that contains your link to your Google+ profile and rel="author" in the link. Like this: <a href="https://plus.google.com/102810834832454507442? rel=author">Lori Gama</a>
  • 13. Author Rank Tip: Attract +1's
  • 14. Google says: Focus on the user and all else will follow. ● Uses 200 signals and a variety of techniques ● Patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. ●
  • 15. Create content that helps people solve problems but be sure to make it error-free
  • 16. Verify with Google's Structured Data Tool http://www.google.com/webmasters/tools/richsnippets
  • 17. Rich Snippets: http://www.swellpath.com/2012/04/author-rich-snippets-google/
  • 18. Author Rank Tips “Rich snippets are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about in our search results.” -Google
  • 19. Author Rank Tips
  • 20. Coming: Semantic Search When Google (or other search engine) returns search results based on what it thinks you want, rather than on EXACTLY what you typed.
  • 21. Weave Your Web Tight & Strong with High Traffic/ Highly Relevant Sites Twitter ●LinkedIn ●Google+ ●Facebook ●Pinterest ●Your own blog ●
  • 22. How To Get Your YouTube Videos in Google's Search Result ● Name the video with your special keyword Be sure the keyword is part of the file name ● Mention the keyword in the video ● Add your keywords as the “tags” in your video ● Type up a transcript of your video and upload it ● Get lots of comments and subscribers ● Create playlists with your name and keywords ● Get inbound links and embeds ● http://www.youtube.com/watch?v=oqYOjxiCjw0
  • 23. Weave Your Web Tight & Strong To receive today's webinar slides: Please subscribe to my eZine: Bit.ly/lorigama