4 Tips for creating Facebook
pages for your NPO
• With more than 500 million Facebook users,
this platform has become the social network
that most internet users spend their time on
occupying the second rank in worldwide
traffic, according to Alexa.com. The apps and
services offered by Facebook are highly
recommended for Non Profit Organizations in
order to build awareness of their cause, and a
valuable tool for fundraising.
1. Create a “Page” for your NPO, never
a “profile” page.
• The most common mistake is to make a “profile” or personal page for an
organization. This will limit the number of followers to 5,000. Besides
“pages “ can deliver updates or postings to certain groups of followers or
to all at once. While on the “profiles” is limited to one on one. “Pages” has
an added feature of analytics, which will give you valuable statistics
regarding your visitor’s demographic, geographic, interaction and other
additional information. “Groups” are another option that is not ideal since
this format is more of a closed group of friends, like a club. From a
“Group” you cannot send a message as a Group, you can only send
personal messages with your name tag.
• Besides you cannot send messages to all the members if this number
exceeds 5,000. Facebook recently created “Community Pages” which are
also not recommended for NPO, since they are intended for general
interests of a particular public community, and Facebook reserves the
right to take over the management of that particular “Community Page” if
it finds it strategic to their best interest. To create a “Page” account go to:
It will be important to choose your category under the three options
available, since you cannot change it later. In our case, choose; Brand,
product, or organization.
Choosing “non-profit” description, next choose a name for your NPO,
verify that you are the representative, and click on “Create Official
2.Making your “Page” Visible
• Contrary to MySpace, Facebook does not
allow too much customizing, except for the
profile image and the customizable tab. We
can create an image which could occupy a
greater part of our left margin not exceeding
200w X 600h pixels. Here is an example of a
“Page” which benefits from this
3. Customize your http: address (URL)
of your page
• When you first set up your page, your address will
look too long and complicated,
• We can change this address to a cleaner and simpler
one, like; http://www.facebook.com/organization-
As long as it is available and we have at least 25
followers. To choose a different user name go
4. Allow for Interaction
• Sometimes you will visit a FB page that does
not allow it’s visitors to post any comments.
We have to understand that the social media
tools are meant to share content, and interact
instead of being a monologue of one to many.
It is highly recommended to allow your
followers to post comments and share them in
• Check all your settings and allow fans or
followers to post their comments.
• If you happen to experience spamming
activity or any other not wanted comment you
could always report this to Facebook as SPAM.
It’s good to accept good and bad comments
about your service or products, but other
uncommon practices may not be welcomed.
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