Final presentation 21h

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  • Online LinkedIn is not mentioned, because they already have a very good strategy and we do not have any recommendations
  • Final presentation 21h

    1. 1. Interactive Marketing Vlerick Case Group 3
    2. 2. GoalBecome the most talked about Business School in Europe
    3. 3. “Create stuff worth sharing” Tom de Bruyne
    4. 4. Strategy Unused potential of Workshops, training Guidelines & Best Smart your employees and coaching. Practices. projects. When people already support our Knowledge, training and People need both negative and Small, manageable project withcause? Who can help us spread the structural coaching. positive stimuli. Guidelines to set clearly defined scopes and goalsword? Build best practices? Excite the boundaries, best practices to that help the organization learn, others? get inspired and excited. change and set next steps. People don’t change overnight. Nor do companies. We need to use a set of tools.
    5. 5. Strategy Openness InternationalizationAll small projects rely on the four drivers Pragmatic Vitality
    6. 6. TouchpointsOffline Online
    7. 7. OfflineUse the most convincing asset !
    8. 8. Offline Use the most convincing asset ! Send students abroad Exchange program & blog about it
    9. 9. Online Facebook YouTube Twitter Flickr Blog Site
    10. 10. Facebook
    11. 11. YouTube  More top management videos  Clean up official Vlerick content Short marketing courses of professors Upload the best creative promotional movie
    12. 12. Our video
    13. 13. Twitter Let students participate: digital home managers Let students tweet in class“We want our students to be ambassadors, so we DO NOT block them from all social media”
    14. 14. FlickrKeep pictures up to date in a cooperative way
    15. 15. Blog Invite select number of alumni to share their experiences and opinions Keep the Masters’ blog up to date, but increase frequencyVlerick knowledge site
    16. 16. Website Twitter feed Videos  Professors explaining their courses  Key takeaways from students Live chat Virtual building tour Globe
    17. 17. Consumer Brainstorming consulting • Openness• Chat • New ideas• Virtual tour • Speakers Offer service Content• Facilities marketing• 24/7 • Movies• Network • Make your own• Support video  free application
    18. 18. Wrap upUse current assets as ambassadorsProvide easy accessContent? Think twice!Engage studentsUpdate!Keep on track, increase frequencyPlay on interactivity

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