• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Info.nl / Social Marketing - Facebook lab 11/11/2010

on

  • 1,114 views

 

Statistics

Views

Total Views
1,114
Views on SlideShare
1,103
Embed Views
11

Actions

Likes
1
Downloads
0
Comments
1

1 Embed 11

http://webecom.blogspot.com 11

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Hello,
    I am student of marketing & I am doing thesis on 'Marketing on facebook'. I will be thankful If you email me this presentation because you have disabled the download option.

    my email address: Happy.shah002@gmail.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Dit is waar ik werk
  • Product Launch

Info.nl / Social Marketing - Facebook lab 11/11/2010 Info.nl / Social Marketing - Facebook lab 11/11/2010 Presentation Transcript

  • Starting with Facebook?
    2
  • Catriona Paton
    • Joined Facebook 2008
    • London office first outside USA
    • Part of the original team of 4, now London has over 50 employees and there are offices all over the world
    • Account Strategist, Business Development
    • 3 years experience at Telegraph Media Group (print and online), UK’s best-read quality newspaper
    • Facebook Strategist , Info.nl Social Marketing
  • Thomas van de Weerd
    • Previously in broadcasting at SBS and Radio 538
    • Joined Pathé in 2008
    • Developing the new media strategy for Pathé
    • Last movie I’ve seen: ‘The Town’
    • Next movie I’ll see: ‘The Social Network’ and ‘Harry Potter 7.1’
    • Favorite movie trailer: ‘The Comedian’ (Jerry Seinfeld)
  • Facebook
    A guide for business
  • Where do Users Spend their Time Online?
    &
    Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.
    http://mashable.com/2010/06/15/time-spent-online-nielse
  • Why Brands should use Facebook
    • Constant Growth
    • Critical Mass
    • Unrivalled Targeting Options
    • Strong User Engagement
    • Extensive Advertising Opportunities
    • The Viral Effect
    OFFERS
    Social media
  • Over 550m Active Users Globally
    Over 169 million users in Europe
    2007
    2008
    2009
    2010
    Source: Facebook internal data, Nov 2010
  • Top Facebook countries in Europe
    United Kingdom 28m
    Turkey 23m
    France 19.5m
    Italy 17.2m
    Germany 12.4m
    Spain 11.6m
    Sweden 3.8m
    Poland 3.7m
    Belgium 3.6m
    Netherlands 3.1m
    Source: Facebook Internal Data, Nov 2010
  • Over 3.13m Active users in Holland
    3.13+
    2010
    Source: Facebook internal data, November 2010
    Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
    2008
    2009
  • Facebook Demographics Holland
    Gender
    Age
    Source: Total active audience Facebook internal data July 2010
  • 3.13m monthly active users
    3.6 billion monthly page views
    24% penetration of the online population
    44% of users return to the site daily
    91 average number of friends
    872k users access on their mobile
    73% of users come back every week
    Huge Growth and Engagement
  • OK… COOL!
    But what about Facebook for business?
  • Dutch Facebook Brands
    Huge Growth and Engagement
  • The Facebook ecosystem
  • Social ads
    Open Graph
    Target User
    News feed
    News feed
    Pages
    Applications
    Facebook pages
  • The Facebook entities
    YourWebsite.nl
    Facebook Open Graph
    Your Facebook Page
    Apps
  • Facebook Pages
    Brand presence where it matters
  • Facebook Pages
    Much more than just a wall… time to get creative!
  • Amazon Example – Fan Acquisition
  • Coca-Cola Example – Brand Perception
  • Baileys Example – Product Launch
  • Clarins Example – Product Promotion
  • Old Navy example – Driving Sales
  • Top Tips for a great Facebook Page
    • Give your page a clear purpose
    • Define your strategy
    • Page should be fun, useful and shareable
    • Use applications, games and competitions to add depth
    • Provide ‘fan only’content
    • Include plenty of links to your website
    • Use Facebook Ads to gain fans quickly
    • Make regular and relevant status updates
    • Keep content on your page fresh
    • Ask your fans what they want to see!
  • The Value Of A Fan
    Domino’s Pizza
    A brand can broadcast a message to all of their fans at any time for free.
    These could be special offers, general conversations etc and can drive users directly to the point of sale.
    A user is 25% more likely to click on an ad with social context
    A user is 4.5 times as likely to click on an organic story than a paid for impression
    Engagement ads drive traffic directly to your Facebook Page
    Like Ad
    More Fans = More Sales
    Organic impressions drive traffic to your page
    Users can be driven to the point of sale directly from the page
    By clicking ‘like’
    a user makes a connection with your brand.
    This causes a social action which will be seen by 5% of their friends in their newsfeed
  • Fans interact with you on Facebook
    As a rough guide 70,000fanscan generate more than 30,000 free visitsto your website on a weekly basis through fan page updates
    What was the opening rate of your last e-mail?
  • Facebook Ads
    Use the viral effect for your business goals
  • The effectiveness of Facebook Ads
    http://mashable.com/2010/10/18/facebook-brands-likes-study/
  • Homepage Ads
  • ASUs (Ad Space Units)
  • Targeting
  • ReachblocksThe Facebook equivalent of a Homepage takeover?
    Reach every Dutch Facebook user over 24 hours
    Weekday
    • 3,830,000 impressions
    • 1,000,000 unique users
    Weekend
    • 3,404,000 impressions
    • 900,000 unique users
  • Engagement ads
    Gifting Ad
    Like Ad
    Comment Ad
    Polling Ad
    Event Ad
  • How do Engagement Ads work?
    A user is 25% more likely to click on an ad with social context
    BRAND
    Earned Media
    Bought Media
    Owned Media
  • Applications
    Stimulate the viral effect and engage users
  • Users love apps
    • Enriches user experience on Facebook
    • Add user engagement to your page
    • Free entertainment!
    56,685,058
    36,008,709
    16,272,319
  • Applications can be fun
  • Applications can be functional
  • Apps can be simple and effective
  • Apps provide services
  • Apps make it easy to take action
  • Apps can even replicate your online store!
  • Facebook Places
  • Making the web more social
    • Open Graph
    • Facebook Connect
    • Social Plugins
  • Open Graph: the internet is more social…
  • Asos.com has gone social
  • Liking feeds back to Facebook
  • Boosting site engagement
    IGN’s traffic is up 20%
    Lovefilm traffic grows 300%
    Facebook delivers 20% of all comments on cricket content


  • Facebook connect: All Options
  • Facebook connect: All Options
  • Overview of Social Plugins
    Like anything, anywhere
    Updates
    That page can also keep you updated through your News Feed.
    Your friends
    Find out what your friends have liked, shared and commented on through the Activity Feed and Recommendations social plugins. These new plugins offer you the same control over what you can see and share as you already have on Facebook
  • Social Plugins
    Facebook functionality to enhance your website
    Like Button
    Activity Feed
    Recommendations
    Like Box
    Login Button
    Facepile
    Comments
    Live Stream
  • Levis has gone Social
  • Like Box to connect with your customers
  • What are your friends doing?
  • Facepile – your friends like this too!
  • Say what’s on your mind!
  • Live Stream in action
  • Contact Info.nl Social Marketing
    Daan Bolder
    daan@info.nl
    t. +31 20 530 9100
    m. +31 642717554
    Liska KoeKoek
    liska@info.nl
    t. +31 20 530 9100
    m. +31 642717556