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VISUALS

VISUALS
From Anne Cranny-Francis
By Lorena Hevia

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    Visuals Visuals Presentation Transcript

    • THE WAYS THAT VISUAL OPERATE TO PRODUCE MEANING IN MULTIMEDIA AND MULTIMODAL TEXTS VISUAL DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture ANNE CRANNY- FRANCIS
    • THE WAYS THAT VISUAL OPERATE TO PRODUCE MEANING IN MULTIMEDIA AND MULTIMODAL TEXTS VISUAL INDEX DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture
      • AUTHOR
      • VISUAL ARTISTS AND OTHER MEDIA
      • WEBSITE
      • CONCLUSIONS
      • QUESTIONS
    • 01. THE AUTHOR VISUAL DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture ANNE CRANNY- FRANCIS
    • VISUAL ANNE CRANNY- FRANCIS STUDY OF MULTIMEDIA relationship between individuals, sensory regimes, cultures and contemporary technologies and touch-based technologies. CONSULTANT media, communication and web site _ the State Library of Victoria _ the National Library of Australia _ the National Archives of Australia _ the Queensland State Government _ The Murdoch Magazines PROFESSOR FROM CULTURAL STUDIES GROUP (UTS) Director of the Transforming Cultures Research Centre DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture
    • “ A PICTURE IS WORTH A THOUSAND WORDS” VISUAL IMAGE MEANINGS AND STRATEGIES
    • 02. VISUAL ARTISTS VISUAL CRANNY- FRANCIS A. DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture
    • VISUAL CRITIQUE AMRIT AND RABINDRA KAUR SINGH ART MOVEMENT revival of Indian traditions within modern art practice ARTWORK: CRITIQUE OF CONTEMPORARY BRITISH SOCIETY - Cultural stereotypes - Heritage and identity - Globalization and cultural barriers ARTWORK: THE SINGH TWINS
    • VISUAL CRITIQUE AMRIT AND RABINDRA KAUR SINGH VISUAL CRITIQUE Contemporary life of Indian – British citizens _ Marilyn Monroe _ Catholics _ Jeans _ Radio _ Woman Drinking ARTWORK: THE SINGH TWINS
    • VISUAL CRITIQUE AMRIT AND RABINDRA KAUR SINGH VISUAL CRITIQUE Contemporary life of Indian – British citizens _ Beckham Family _ Soccer (Manchester United) _ England _ Celebrity ARTWORK: THE SINGH TWINS
    • VISUAL CRITIQUE H.R. GIGER HIS WORK EMBODY THE FEARS AND DESIRES OF 21ST CENTURY ALIEN DESIGNER Painter, sculptor, designer and interior architect He received the Oscar for the Best Achievement in Visual Effects for his designs in Alien – the movie- H.R.GIGER
    • VISUAL CRITIQUE H.R. GIGER Biomechanical aesthetic (man / machine) Surrealism and Fantastic Freudian Style - Sexuality /homosexuality - Eroticism - Desire Gothic Art - Fears - Darkness - Torture - Body - Death - Mutilation - Religious H.R.GIGER
    • VISUAL SIMULACRUM THE USE OF IMAGES TO BUILD AN IMAGINARY WORLD THE POWER OF VISUAL MEANINGS visual effects VISION OF OTHER CULTURES dress, skin, language PETER JACKSON
    • NEWSPAPER IMAGES + TEXTS “ The visual is not simple an illustration of the verbal; it combines with the verbal to constitute a debate that is not articulated verbally” (Cranny-Francis A., 2005) MEANING IS BUILD THROUGH _ the visual _ the verbal _ the text NEWSPAPER
    • 03. WEBSITE VISUAL CRANNY- FRANCIS A. DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture
    • WEBSITE WEBSITE AND VISUALITY FUNCTION + communicate (values, beliefs, feelings) + information source + identity TYPES OF WEBSITE (SUBGENDER) specific purpose and function: - Government / Institutional - Commercial - Fan - Portal - Family - Educational WEBSITE VIDEO
    • WEBSITE ELEMENTS TRAJECTORY MODALITY LAYOUT TYPE-FONT IMAGES COULOUR * CUSTOMIZATION * COLLABORATION WEBSITE
    • TRAJECTORY INTERACTIVITY NAVIGATION: HOW ELEMENTS ARE CONNECTED BETWEEN THEM How users navigate and discover the content WEBSITE
    • TRAJECTORY INTERACTIVITY NAVIGATION: MOSAIC interactive discovery: self- directed activity HOW ELEMENTS ARE CONNECTED BETWEEN THEM + navigation menu + links + hyperlinks WEBSITE
    • TRAJECTORY INTERACTIVITY NAVIGATION: CITY interactive discovery: self- directed activity HOW ELEMENTS ARE CONNECTED BETWEEN THEM + navigation menu + links + hyperlinks WEBSITE
    • MODALITIES MIX OF MODALITIES MULTI-MODALITY - verbal - visual - acoustic - kinetic INTERACTIVE offer the user the possibility to self-direct the activity and discover the contents WEBSITE
    • LAYOUT ELEMENTS ARRANGEMENT How the different elements are arrange in the screen FOCUS + audience attention + access to objects / contents WEBSITE
    • LAYOUT ELEMENTS ARRANGEMENT ANALYSIS OF LAYOUT Reading images Gunter Kress and Theo Van Leeuwen, 1996 Western Visual Material for + painting + photography + advertising FUNCTION Assign meanings according to a grid (4 quarters + centre) Centre: Point of focus Margin: less prominent WEBSITE
    • IMAGES CONCEPTUAL IMAGES BLACK / WHITE IMAGES more artistic and poetic WEBSITE
    • TYPO_ FONTS FONTS CARRY MEANINGS “ Typography is beyond letters… they tell story beyond the words” Carlos Segura_ Designer VISUAL TEXT IS NOT A DECORATION it generates certain responses in viewers FONTS CAN EMBODY _ Look _ Mood _ Aspirations _ Period of Time / Culture _ Identity WEBSITE
    • TYPO_ FONTS FONTS CARRY MEANINGS GERMAN FRAKTUR TYPE evokes NAZI party - Beliefs - Values - Feelings (associated) WEBSITE
    • COLOUR THE MEANING OF COLOURS MEANING OF COLOURS depends con the culture (www.sensationalcolor.com) BLACK_ d eath, earth, stability WHITE_ p urity, Cleanliness GREY_ security, maturity, insetting YELLOW_ life, fertility, well being ORANGE_ activity, courage RED_ action, courage, love PINK_ love, beauty, femineity PURPLE_ mystery, creativity BROWN_ earth, order, convention GREEN_ self control, earth, harmony BLUE_ spirituality, truth, peace WEBSITE
    • * CUSTOMIZATION PERSONALIZATION OF FEATURES AND CONTENTS POSIBILITY TO CUSTOMIZE INFORMATION _colours _ contents location _ contents avalable WEBSITE
    • * COLLABORATION PARTICIPATION INTERACTIVE DESIGN INCLUDE SOCIAL NETWORK TOOLS WEBSITE
    • 04. CONCLUSION VISUAL CRANNY- FRANCIS A. DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture
    • VISUAL AESTHETIC STRATEGIES Aesthetic solutions are not simple decorative: they have a function and are part of a main strategy (communication) _ Project identity _ organize and present information _ engage audience CREATION AND MANIPULATION OF MEANINGS The v isual can be used to create meaning and also to manipulate meaning and feelings DESIGN AS NEW VIRTUAL EXPEREINCES Today the design is used not only to inform people, it is also used to create new environments (virtual environments – space) THE VISUAL COMES ALIVE? New forms of design: more interactive + user as self-directed of contents DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture CONCLUSIONS VIDEO
    • 05. QUESTIONS VISUAL CRANNY- FRANCIS A. DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture
    • VISUAL DO YOU THING THAT WEBSITES -DESIGN- CAN BE UNDERSTOOD AS A PIECE OF ART, A PRODUCT OR A SERVICE WHICH IS THE FUTURE OF DIGITAL DESIGN / ART FOR NEW MEDIA (SUCH TOUCHSCREEN TECHNOLOGIES)? WHAT DO YOU THINK ABOUT THE EXPRESION “A PICTURE IS WORTH A THOUSAND WORDS” ? DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture QUESTIONS
    • VISUAL Cranny- Francis, A. (2005). Visuals in Mutimedia: texts and contexts. London. SAGE. Pp. 27-54 http://www.singhtwins.co.uk http://www.hrgiger.com http://www.lordoftherings.net http://www.smh.com.au/ http://historywired.si.edu https://www.segurosparis.cl http://www.adidas.com http://www.dandad.org www.sensationalcolor.com www.bbc.co.uk DIGITAL RESEARCH AND PUBLISHING Lorena Hevia / Digital Communication and Culture REFERENCES