How to build a personal brand

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Tips on building "Brand You!" Learn how to determine what makes you unique, finding your target market and making social media your best friend. Learn more here: http://bit.ly/1k9PS1Z

Tips on building "Brand You!" Learn how to determine what makes you unique, finding your target market and making social media your best friend. Learn more here: http://bit.ly/1k9PS1Z

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  • 1. Be Remarkable: Building Your Personal Brand How to stand out in a crowded market place by Lorena Diaz
  • 2. TODAY’S SESSION  Understand what makes you unique  Establish your reputation  Make social media your best friend
  • 3. Understand what makes you unique
  • 4. BE OUTSTANDING! Find out what you are passionate about What do you want to achieve? Differentiation--why are you exceptional?
  • 5. THE GOLDEN CIRCLE
  • 6. START WITH THE WHY
  • 7. DIFFERENT IS GOOD! Be memorable Who is your target audience? Why should they care about you?
  • 8. WHAT IS YOUR PURPLE COW?
  • 9. Establish your reputation
  • 10. STRIVE FOR EXCELLENCE! Reputation, consistency and trust Find opportunities to build your brand Don’t be scared, now--the importance of taking risks
  • 11. SOME PEOPLE WILL ALWAYS HATE YOU
  • 12. BE VIGILANT! Become aware--learning to listen Positioning your brand Who can you collaborate with?
  • 13. Make social media your best friend
  • 14. MORE ON LISTENING! Have a conversation with your target audience Communicating value Channels for conversations
  • 15. EVEN MORE ON LISTENING! Your turn to talk Who is listening to you Finding those that have your worldview What do you have to say for yourself?
  • 16. BUILD A BRAND COMMUNITY Mission • We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders Objectives • We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
  • 17. Tattoos!
  • 18. MORE ON THE CONVERTED! WTF are worldviews The best answer: TARGET MARKETING The second best answer: TARGET MARKETING
  • 19. @npersona npersonaservices lorena.diaz@npersona.com npersona.wordpress.com _npersona