Be Remarkable: Building
Your Personal Brand
How to stand out in a crowded market place
by Lorena Diaz
TODAY’S SESSION
 Understand what makes you unique
 Establish your reputation
 Make social media your best friend
Understand what makes you unique
BE OUTSTANDING!
Find out what you are passionate about
What do you want to achieve?
Differentiation--why are you except...
THE GOLDEN CIRCLE
START WITH THE WHY
DIFFERENT IS GOOD!
Be memorable
Who is your target audience?
Why should they care about you?
WHAT IS YOUR PURPLE COW?
Establish your reputation
STRIVE FOR EXCELLENCE!
Reputation, consistency and trust
Find opportunities to build your brand
Don’t be scared, now--t...
SOME PEOPLE WILL ALWAYS HATE YOU
BE VIGILANT!
Become aware--learning to listen
Positioning your brand
Who can you collaborate with?
Make social media your best friend
MORE ON LISTENING!
Have a conversation with your target
audience
Communicating value
Channels for conversations
EVEN MORE ON LISTENING!
Your turn to talk
Who is listening to you
Finding those that have your worldview
What do you
ha...
BUILD A BRAND COMMUNITY
Mission
• We ride with our customers and apply this deep
connection in every market we serve to cr...
Tattoos!
MORE ON THE CONVERTED!
WTF are worldviews
The best answer: TARGET MARKETING
The second best answer: TARGET MARKETING
@npersona
npersonaservices
lorena.diaz@npersona.com
npersona.wordpress.com
_npersona
How to build a personal brand
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How to build a personal brand

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Tips on building "Brand You!" Learn how to determine what makes you unique, finding your target market and making social media your best friend. Learn more here: http://bit.ly/1k9PS1Z

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How to build a personal brand

  1. 1. Be Remarkable: Building Your Personal Brand How to stand out in a crowded market place by Lorena Diaz
  2. 2. TODAY’S SESSION  Understand what makes you unique  Establish your reputation  Make social media your best friend
  3. 3. Understand what makes you unique
  4. 4. BE OUTSTANDING! Find out what you are passionate about What do you want to achieve? Differentiation--why are you exceptional?
  5. 5. THE GOLDEN CIRCLE
  6. 6. START WITH THE WHY
  7. 7. DIFFERENT IS GOOD! Be memorable Who is your target audience? Why should they care about you?
  8. 8. WHAT IS YOUR PURPLE COW?
  9. 9. Establish your reputation
  10. 10. STRIVE FOR EXCELLENCE! Reputation, consistency and trust Find opportunities to build your brand Don’t be scared, now--the importance of taking risks
  11. 11. SOME PEOPLE WILL ALWAYS HATE YOU
  12. 12. BE VIGILANT! Become aware--learning to listen Positioning your brand Who can you collaborate with?
  13. 13. Make social media your best friend
  14. 14. MORE ON LISTENING! Have a conversation with your target audience Communicating value Channels for conversations
  15. 15. EVEN MORE ON LISTENING! Your turn to talk Who is listening to you Finding those that have your worldview What do you have to say for yourself?
  16. 16. BUILD A BRAND COMMUNITY Mission • We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders Objectives • We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
  17. 17. Tattoos!
  18. 18. MORE ON THE CONVERTED! WTF are worldviews The best answer: TARGET MARKETING The second best answer: TARGET MARKETING
  19. 19. @npersona npersonaservices lorena.diaz@npersona.com npersona.wordpress.com _npersona
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