7 Ways to Influence Your Customer's Purchasing Decision in 2012

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More and more customers are completing the purchasing process online, not just researching online and then purchasing in brick and mortar retail stores. You can influence these purchasing decisions by offering them as much information as possible to allow them to experience both the technical product details that are traditionally offered in product descriptions as well as the story of the product and how it will fit them, personally.

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7 Ways to Influence Your Customer's Purchasing Decision in 2012

  1. 1. 7 Ways to Influence Your Customer’s Purchasing Decision in 2012 By Lorel Marketing Group 2012
  2. 2. <ul><li>Online Retail Sales are projected to increase 10% every year over the next five years. - Forrester Research </li></ul><ul><li>With technology transforming the way consumers make purchasing decisions - how they research reviews, recommendations, product information, retailer reputation, and price - it has become more and more important for retailers to understand how to strategically manage these decisions. </li></ul><ul><li>Lorél Marketing Group suggests these 7 ways you can influence your customer’s purchasing decisions that will help validate your brand and products/services among buyers and increase your ROI. </li></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  3. 3. <ul><li>1. Provide more detailed product information: </li></ul><ul><ul><li>Include product photos and images that romance the product and show the product in use. </li></ul></ul><ul><ul><li>Allow customers to see various detail and options available. </li></ul></ul><ul><ul><li>Provide the customer with the ability to view the product from different angles, settings, etc. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  4. 4. <ul><li>2. Answer their questions: </li></ul><ul><ul><li>Provide access to answers through a FAQs page and/or “How To” videos. </li></ul></ul><ul><ul><li>Providing videos and live support access bring the interactive experience to life for your customer - engaging them deeper and building customer loyalty. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  5. 5. <ul><li>3. Offer real life use examples of the product: </li></ul><ul><ul><li>Include lifestyle photos, videos and/or audio to provide an expanded story of the product or service and how it works for customers. </li></ul></ul><ul><ul><li>With multiple lifestyle examples, you can tailor and personalize the customer experience of your product or service. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  6. 6. <ul><li>4. Provide access to reviews: </li></ul><ul><ul><li>Consumers rely on input of others - readily making available recommendations or reviews will aid in the decision making process and keep them engaged with the product. </li></ul></ul><ul><ul><li>Reinforce the recommendation value by providing a list of what other customers looked at when the viewed the same products. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  7. 7. <ul><li>5. Offer cross promotion: </li></ul><ul><ul><li>Show related products or accessories for each given product to allow consumers to understand the full range of possibilities. </li></ul></ul><ul><ul><li>Including links to related content (such as articles, news or events) you can deepen the customers interest in the product and the topic, while enhancing your brand’s reputation. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  8. 8. <ul><li>6. Allow them to share: </li></ul><ul><ul><li>Incorporate share features on the product detail pages to expand product promotion and use your customers as brand advocates. </li></ul></ul><ul><ul><li>Enabling this input in real time with the customer’s own social networks allows for social network shopping. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  9. 9. <ul><li>7. Tracking analytics: </li></ul><ul><ul><li>Tracking the entire cycle of purchasing behavior from the initiation to the sale is available with interactive platforms. </li></ul></ul><ul><ul><li>Collection this valuable data allows marketer, merchandisers and retailers to provide tailored, personalized customer experiences, enhancing the overall shopping engagement process. </li></ul></ul>7 Ways to Influence Your Customer’s Purchasing Decision
  10. 10. Want to jump start your marketing strategy and programs? Lorel Marketing Group can help you get started with a no-cost discovery meeting that can align your goals with a vision for your success. Care to learn more? Contact us today at info@lorel.com Lorel Marketing Group Graphic Arts Building 590 North Gulph Road Valley Forge, PA 19406 (610) 337-2343 www.lorel.com Facebook: www.facebook.com/lorelmarketing Twitter: www.twitter.com/lorelmarketing Linkedin: www.linkedin.com/companies/lorel-marketing-group

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