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Netflix Group9 18 A
 

Netflix Group9 18 A

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    Netflix Group9 18 A Netflix Group9 18 A Presentation Transcript

    • Netflix develops and defends its Brand
      Group 9
      AshutoshJha (91012)
      Deepinder Singh (91016)
      DivanshuKapoor (91017)
      Harsh Agarwal (91022)
      Nishant Singh (91039)
      Saket Kumar Singh (91046)
    • Background
      Started out in Los Gatos, California as a regionally based online movie store
      Largest online entertainment subscription service in US
      6.7 million customers with access to over 85000 DVD titles
    • Business Model
      Renting DVD titles on subscription basis
      Different plans ranging from $4.99 to $23.99 a month
      Relationship with Holywood producers to speed up access to recent titles
    • Marketing Strategy
      Monthly service charge for unlimited video rentals
      3-8 movies can be checked out at once
      Eliminated late fee – Largest complain of customers
      Established video warehouse operations in various metropolitan areas
      Improved website functionality
    • Branding
      Purchased pay-for-performance banner advertising from Yahoo, MNS, AOL
      Search Engine Marketing
      Permission based e-mails
      Third party can put its logo on their sites and generate revenue
      Offered free trial periods
      Revenue – sharing arrangement with several studio
    • Cont…
      Added recommender system to its web site
      Customer can submit online reviews, comment, recommendations
      Recommendations are available for all customers
      Data mining technique to recommend new videos
    • Competition
      Major competitor – Blockbuster, Amazon
      Netflix Advantage:
      • Superior customer experience based on convenience, selection personalization and service
      • Wide range of titles
      • Lower price
      • Real human telephone customer service
    • Thank You