Many employers use database technology to store and search the resumes that are sent to them by potential employees. Employers and recruiters search these databases using industry-specific keywords. IF your resume does not contain at least some of the keywords that the employer is using, then your resume will be skipped by the computer, even if you have all of the experience and skills required by the job.
Comm 180 resumes and other tools
Photo credit: Benjamin Miller | Free Stock Photo.bizRésumés and other toolsThe art of shameless self-promotionCOMM 180 |November 16, 2011
Résumés and other tools✤ Résumés | How do you look on paper? ✤ Biggest résumé mistakes ✤ Stand out in a smart way ✤ The final cut✤ Online presence | Your life is an open book ✤ E-portfolios, video résumés, and visual CVs
Standing out ina crowd The bad newsThe bad news✤ 45% of hiring managers spend less than a minute on each résumé (CareerBuilder survey of 2,654 hiring managers) Photo credit: Library | Free Stock Photo.biz
Résumémistakes How not to stand outHow not to stand out✤ Forbes.com | Outlandish Resume mistakes
Stand out ... in a smart, professional wayin a smart, professional way✤ Use clean, clear content and easy-to-read formatting. ✤ “You want to go easy on the eye,” Haefner says. “And you should only include relevant and appropriate information.”
Stand out ... in a smart, professional wayin a smart, professional way✤ Tailor your résumé and cover letter. ✤ “A customized résumé resonates well with hiring managers,” says Rosemary Haefner, vice president of human resources at the jobs website CareerBuilder.com, “and that will help you stand out for the right reasons.”
Use keywords✤✤ Keywords are nouns and phrases that highlight technical and professional areas of expertise, industry-related jargon, achievements, projects, task forces, job titles, etc.• The best source of keywords is the actual job listing.• Include plenty of keyword nouns and noun phrases.• For technical positions, list your skills, separating each noun or phrase by a comma.• Where appropriate, include accomplishments, as well, but include enough keywords to satisfy the computer searches.
Use keywordsKeyword summary, example 1PROFESSIONAL SUMMARY: Award-winning corporate controller with more than ten years experience in two $500 million corporations. Impressive record in implementing financial record database architecture that saved over $2 million annually. Proficient in Oracle, Prism, Red Brick, and SAP systems, as well as MS Project, Excel, Word, PowerPoint, and FrontPage."Keyword summary, example 2SKILLSLanguages: C, SQL, C++, Assembler, PascalSoftware: Oracle Developer 2000, Informix NewEra, FoxProOS: UNIX, Windows NT/95/3.11, MS-DOSRDBMS: Oracle7, Informix 7✤ from Job Searching Online for Dummies, by Pam Dixon
Stand out ... in a smart, professional wayin a smart, professional way✤ Include professional details only. ✤ “Including a silly detail or an email address with “shakinmybootie” in it may be eye- catching, but it will bring only a gasp or a chuckle–not a job offer.”
Your résumé is ...✤ A marketing document. ✤ “Your résumé should entice the reader to want to see you,” says James Borland, a New York career coach. “It should be designed to sell you as an interesting person to talk to.” ✤ Figure out: ✤ what’s special about you? What’s your personal brand? ✤ three reasons someone should hire you, and put that at the top of the page in the form of a summary. ✤ Pick four to six accomplishments during your tenure at a job, and pull them out in bullet points, using details and active verbs.
Your resumeshould ... ✤ tell a story about the résumé-writer, a narrative that captures the reader and makes her want to know more. ✤ describe the reach of the companies you’ve worked for. ✤ “My old résumé,” says Susan Adams, Forbes writer on careers and leadership, “simply said, ‘Senior Editor, Forbes.’ Her coach insisted she include the circulation (900,000 for the magazine, and Forbes.com reaches 20 million people a month). Photo credit: Benjamin Miller | Free Stock Photo.biz
... but it’s not all about YOU.✤ Research the company✤ Focus on what the employer needs✤ Demonstrate how you can fill those needs
The final cut✤ Proofread, proofread, proofread! Photo credit: Benjamin Miller | Free Stock Photo.biz
Cut:✤ “Career Objectives”✤ This is not only boring, it’s ineffective (and sounds a little juvenile, to boot). The top of your resume is prime real estate, and it needs to grab a hiring manager’s attention with a list of your top accomplishments, not a summary of what you hope to get out of your next position.✤ Elizabeth Lowman, Forbes.com
Cut:✤ “Experienced”✤ Not: “Experienced in developing client reports” (vague and redundant).✤ Be specific: “Created five customized weekly reports to analyze repeat client sales activity” gives the reader a better idea of where exactly this so-called experience lies, with some actual results attached.✤ Also eliminate: seasoned, well-versed✤ Elizabeth Lowman, Forbes.com
Cut:✤ “Team Player” Show, don’t tell: It’s much more effective to list activities or accomplishments that portray your good qualities in action than to simply claim to have them.✤ Say: “Led project team of 10 to develop a new system for distributing reports that reduced the time for managers to receive reports by 25%.” Using a specific example, you show what you can actually accomplish. But simply labeling yourself with a quality? Not so much.Also eliminate: people person, customer-focused✤ Elizabeth Lowman, Forbes.com
Cut:✤ “Dynamic” Keep the content quantifiable, show tangible results and successes, and wait until the interview to show off your “dynamism,” “enthusiasm,” or “energy.” Also eliminate: energetic, enthusiastic✤ Elizabeth Lowman, Forbes.com
Cut:✤ “References Available Upon Request” All this phrase really does is take up valuable space. If a company wants to hire you, they will ask you for references—and they will assume that you have them. There’s no need to address the obvious (and doing so might even make you look a little presumptuous!).✤ Use the space to give more details about your talents and accomplishments instead.✤ Elizabeth Lowman, Forbes.com
Photo credit: rg1024 | Free Stock Photo.bizYour online life ...is an open book
Social media flowchartWhere to post?Flow chart credit: Breakingcopy
because theinternet isforever ...✤ Check your privacy settings on Facebook, MySpace, etc.✤ Set up professional profiles on Linkedin and other networking sites.✤ Create a professional business presence online.
Video resumes: what NOT to dowhat NOT to do✤ Don’t be Dave
Video resumes: What TO doWhat TO do✤ http://www.ismycv.com✤ Keep it brief and professional
Try a visual CV ✤ “By incorporating the content from their one- dimensional paper resume into new mediums like VisualCV, pending graduates can present a professional online image that goes beyond text to include graphics, photos, video and relevant links to showcase educational achievements, internships, work experience, volunteer work, interesting projects, professor recommen- dations. It also allows them to highlight important but otherwise difficult to convey skills such as their poise, technical prowess, net- working skills and public speaking capabilities.” ~Philip Merrick of VisualCV.com, interviewed at gradtogreat.com✤ Online presence | Ken Revenaugh Photo credit: Benjamin Miller | Free Stock Photo.biz
Photo credit: Benjamin Miller | Free Stock Photo.bizMission: AccomplishedThey call you for an interview