Atlsfdc user group_loopfuse09282010

LoopFuse How Marketing Automation Enhances your CRM

Agenda
What is Marketing Automation?
Marketing Automation and you CRM
Enhancing CRM Information
Actionable Information
Swivel-Chair Management
Personalized Communication
Lead Quality Indicators
Automated Nurturing
Measurable Results
The Marketing and Sales Silo-Effect
Q&A

What is Marketing Automation?
Data Aggregator
The Marketer’s Toolbox

What is Marketing Automation? [Benefits]
Increase visibility
Increase efficiency
Measurable results
Automate tasks
Sales productivity
Improved Lead Quality
Shorter Sales Cycles
Marketing/Sales gap
Decrease costs
Reduce inefficiency
Reduce headcount
Build Targeted Lists
Execute Campaigns
Automation
Analyze Marketing/
Sales Performance
Measure Email/Website
Behavior & Activity
Move ‘Warm’ Leads
To Nurture Cycle
Segment based on
Activity and Score Leads
Route Qualified
Leads to CRM

CRM: Actionable Information
Intent
Interest
Behavior

CRM: Swivel-Chair Management
It’s all in the CRM
Bi-Directional CRM Integration
CRM Plugins

CRM: Personalized Communication
Establish one-to-one communication with Prospects in an automated fashion.

CRM: Lead Quality Indicators
Visual Queues help assess the quality of the Lead

CRM: Automated Nurturing
Leads self-qualify
Lower labor costs
Improved Lead Quality
Shorter Sales Cycles
Reduce inefficiency
Q: Every prospect is a lead?

CRM: Measurable Results
Measure and Refine the Lead-to-Sales Funnel

The Marketing and Sales Silo-Effect
Increased Communication
Increased Efficiency
Measurable Results
Decrease Costs

Questions?

Atlsfdc user group_loopfuse09282010

by LoopFuse on Sep 29, 2010

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Atlsfdc user group_loopfuse09282010 — Presentation Transcript