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G.I.S.T. International College
BUSINESS ENVIRONMENT 1 BSB00118-4
2000-WORD ENVIRONMENTAL FACTORS ANALYSIS REPORT
INDIVIDUAL WRITTEN ASSIGNMENT (100% of MODULE MARKS)
---------------------------------------------------------------------------------------------------
Distributed Date: 29 April 2013
Due date: 21 June 2013
Objectives
1. This assessment is an individual skills-based assignment on the
practical and theoretical aspects of environmental scanning on
multinational enterprises (MNEs).
2. The analysis should help the student exude primarily his or her analytical
prowess in a real world context guided by expert opinion. As the student
progresses in the analyses, the student will be guided in part by in-depth
analyses, and will show the implications of the analyses in the
understanding and underpinnings of the market and economy.
3. In preparing the environment factors analysis report, students will make
perhaps take the first venture to active research in the real world which
should enhance employability at high managerial level.
Requirements
1. The assignment is expected to contain the structure shown at page 2
although other suitable structures are welcomed as long as the student
is confident of effectively forwarding the analysis report.
2. The number of words should be 2000 words. This condition applies to
the printed research report which should be on A4 size paper and with
either Arial 12 or Times New Roman 12 for fonts.
3. Students must show the necessary complete referencing following the
Harvard Referencing System.
1 of 3
4. Students will go to page 3 of this document for the more comprehensive
“Instructions for Written Assignment”
The marks structure of the analysis report is as shown below.
Components
Allotted
Maximum %
Marks
Brief Introduction of Industry 10%
Analysis of Environmental Factor 1 10%
Analysis of Environmental Factor 2 10%
Analysis of Environmental Factor 3 10%
Analysis of Environmental Factor 4 10%
Analysis of Environmental Factor 5 10%
Analysis of Environmental Factor 6 10%
Major Problems / Challenges (Perceived or Real) and
Proposed Resolution and Justification (Perceived) /
or Analysis of Executed Solution (Real), with respect
to the market and economy
20%
Conclusion 5%
Referencing 5%
2 of 3
Instructions for Written Assignment
You are a business analyst for a China-based international joint-venture
manufacturer who wants to export knocked-down easy-to-assemble (four-
seat) electric cars to China. But the name of the company is not revealed
for obvious reasons.
You intend to sell not only electric cars to China, more or less in response
to growing environmental consciousness, but you could be exporting
probably sensitive high-technology electric engine into China.
Therefore, it is the interest of this foreign company to find out strategic
information about the environmental factors of the electric car industry
since has heard about China’s serious move towards natural environment
protection.
The company took notice about the recent air pollution problem in Beijing
and felt there was good opportunity to break into the Chinese market with
its ultra compact electric car.
Your have been instructed to write a 2000-word environmental factors
analysis report paper that encompasses the structure shown at page 3.
You can approach this analysis in one of two ways shown in (a) and (b).
(a) Based on real electric car company in China (can be
local or foreign)
(b) Based on the assumption of no electric cars in China
(new product)
The most interesting and valuable part of this assignment is the “Major
problems and solution . . .” which is allotted a maximum of 20% of the
total marks. This part will reflect the value of a business analyst.
There should also be reference list based on the Harvard Referencing
System. This is vital because the paper will be sectioned and the sections
farmed out to other experts for detailed analysis.
There is no requirement for any footnote.
3 of 3
If there is need for diagrams, figure, and tables, please put them in
suitable appendices.
4 of 3

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Business_Environment_1_March_2013_BSB00118-4

  • 1. G.I.S.T. International College BUSINESS ENVIRONMENT 1 BSB00118-4 2000-WORD ENVIRONMENTAL FACTORS ANALYSIS REPORT INDIVIDUAL WRITTEN ASSIGNMENT (100% of MODULE MARKS) --------------------------------------------------------------------------------------------------- Distributed Date: 29 April 2013 Due date: 21 June 2013 Objectives 1. This assessment is an individual skills-based assignment on the practical and theoretical aspects of environmental scanning on multinational enterprises (MNEs). 2. The analysis should help the student exude primarily his or her analytical prowess in a real world context guided by expert opinion. As the student progresses in the analyses, the student will be guided in part by in-depth analyses, and will show the implications of the analyses in the understanding and underpinnings of the market and economy. 3. In preparing the environment factors analysis report, students will make perhaps take the first venture to active research in the real world which should enhance employability at high managerial level. Requirements 1. The assignment is expected to contain the structure shown at page 2 although other suitable structures are welcomed as long as the student is confident of effectively forwarding the analysis report. 2. The number of words should be 2000 words. This condition applies to the printed research report which should be on A4 size paper and with either Arial 12 or Times New Roman 12 for fonts. 3. Students must show the necessary complete referencing following the Harvard Referencing System. 1 of 3
  • 2. 4. Students will go to page 3 of this document for the more comprehensive “Instructions for Written Assignment” The marks structure of the analysis report is as shown below. Components Allotted Maximum % Marks Brief Introduction of Industry 10% Analysis of Environmental Factor 1 10% Analysis of Environmental Factor 2 10% Analysis of Environmental Factor 3 10% Analysis of Environmental Factor 4 10% Analysis of Environmental Factor 5 10% Analysis of Environmental Factor 6 10% Major Problems / Challenges (Perceived or Real) and Proposed Resolution and Justification (Perceived) / or Analysis of Executed Solution (Real), with respect to the market and economy 20% Conclusion 5% Referencing 5% 2 of 3
  • 3. Instructions for Written Assignment You are a business analyst for a China-based international joint-venture manufacturer who wants to export knocked-down easy-to-assemble (four- seat) electric cars to China. But the name of the company is not revealed for obvious reasons. You intend to sell not only electric cars to China, more or less in response to growing environmental consciousness, but you could be exporting probably sensitive high-technology electric engine into China. Therefore, it is the interest of this foreign company to find out strategic information about the environmental factors of the electric car industry since has heard about China’s serious move towards natural environment protection. The company took notice about the recent air pollution problem in Beijing and felt there was good opportunity to break into the Chinese market with its ultra compact electric car. Your have been instructed to write a 2000-word environmental factors analysis report paper that encompasses the structure shown at page 3. You can approach this analysis in one of two ways shown in (a) and (b). (a) Based on real electric car company in China (can be local or foreign) (b) Based on the assumption of no electric cars in China (new product) The most interesting and valuable part of this assignment is the “Major problems and solution . . .” which is allotted a maximum of 20% of the total marks. This part will reflect the value of a business analyst. There should also be reference list based on the Harvard Referencing System. This is vital because the paper will be sectioned and the sections farmed out to other experts for detailed analysis. There is no requirement for any footnote. 3 of 3
  • 4. If there is need for diagrams, figure, and tables, please put them in suitable appendices. 4 of 3