Making a Better Privacy Policy

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Goodbye, terrible, jargon-filled, tiny-font legalese we like to call a privacy policy. Lookout is launching "Private Parts," an open-sourced, customizable toolkit to help developers implement visual, user-friendly privacy policies.

Instead of a mystifying wall of text, we wanted to create broad industry change and transform privacy policies into a clear, simple design that uses visual cues to allow users to understand how an app collects and shares their data.

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  • Policys dont pay
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  • I need this all time long time ago i have to protect my self because have tell truth
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Making a Better Privacy Policy

  1. 1. MAKING A BETTER PRIVACY POLICY Read the blog
  2. 2. PRIVACY POLICY AS PRODUCT Read the blog
  3. 3. BASELINE Read the blog
  4. 4. How do people feel about privacy policies? Read the blog
  5. 5. We asked 1,000 Lookout users and 1,000 non-Lookout users. Read the blog
  6. 6. “I trust apps I download.” 21% 40%  Lookout users non-Lookout users Read the blog
  7. 7. “I read privacy policies.” 50% 34%  Lookout users non-Lookout users Read the blog
  8. 8. “Privacy policies are vague.” 54% 55%  Lookout users non-Lookout users Read the blog
  9. 9. GOAL  Read the blog
  10. 10. Transparency & Clarity Read the blog
  11. 11. NTIA Code of Conduct Read the blog
  12. 12. Categories of collected & not collected Categories of shared & not shared Definitions of categories In a Nutshell Read the blog
  13. 13. Prototype  Test  Iterate  Ship  BETA Read the blog
  14. 14. 12:01 PM Read the blog
  15. 15. 12:01 PM Read the blog
  16. 16. 12:01 PM Read the blog
  17. 17. 12:01 PM Read the blog
  18. 18. 12:01 PM Read the blog
  19. 19. 12:01 PM Read the blog
  20. 20. 12:01 PM 12:01 PM A B Read the blog
  21. 21. Prototype  Test  Iterate  Ship  V2 Read the blog
  22. 22. Participants Versions    A B Read the blog
  23. 23. Had a positive reaction Preferred to see the null states under “Data Shared” Couldn’t find, “We don’t sell your personal data” Weren’t sure you could click the null states Looked for the long form link in the top nav RESULTS Read the blog
  24. 24. SURVEY 1 3 5 Strongly Agree Strongly Disagree Neutral 2 4 AVG. BEFORE AVG. AFTER I trust Lookout. 1.4 1.2 I would recommend Lookout to a friend. 1.2 1.2 I feel safer knowing Lookout is on my phone. 1.2 1.1 I trust Lookout with my personal information. 1.7 1.3 (-0.2) (-0.1) (-0.4) Read the blog
  25. 25. You guys are on the right track with this. When it's more informative you put a lot of the concerns and the worries to rest. You feel safer because everything is up front. Read the blog
  26. 26. I think if a privacy policy was that way then everybody's policy would get read. It would help a lot of people out if it looked like this. Read the blog
  27. 27. I’d like to see more of the applications and programs I use use a form like this to present their privacy policies. Read the blog
  28. 28. I think this signifies a company that is very conscientious. A company that cares about people’s privacy is aware of people’s concerns about how their information will be gathered, shared, and used. Read the blog
  29. 29. Prototype  Test  Iterate  Ship  V2 Read the blog
  30. 30. 12:01 PM 12:01 PM Read the blog
  31. 31. 12:01 PM 12:01 PM Read the blog
  32. 32. 12:01 PM 12:01 PM Read the blog
  33. 33. 12:01 PM 12:01 PM Read the blog
  34. 34. TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW Get LookoutPlatformBusinessPersonal Log In PROTECTING YOUR DEVICE ALSO MEANS DEFENDING YOUR PRIVACY Here’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy Policy. Click an icon below to learn more.Click an icon below to learn more. Lookout never sells your personal information. We only collect the data we need to provide you with a service. What do we collect? • Email Address When you create an account • Phone Number When you activate the app • Contacts When you use Backup Contact Info • Call History When you use Backup Phone / Text Logs • Browser History When you use Safe Browsing Browser History • Location When you use Locate, Signal Flare, or Lock Cam Location • Photos When you use Backup or Lock Cam User Files • Credit Card Info When you upgrade to a Premium account Financial • Email Address When you create an account • Phone Number When you activate the app • Contacts When you use Backup Contact Info • Call History When you use Backup Phone / Text Logs • Browser History When you use Safe Browsing Browser History • Location When you use Locate, Signal Flare, or Lock Cam Location • Photos When you use Backup or Lock Cam User Files • Credit Card Info When you upgrade to a Premium account Financial Who do we share with? TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW spacing: 54 spacing: 30 spacing: 54 spacing: 30 MENU YOUR PRIVACY MATTERS Here’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy Policy. Click an icon below to learn more. Lookout never sells your personal information. What do we collect? CONTACT INFO PHONE / TEXT LOGS BROWSER HISTORY LOCATION USER FILES FINANCIAL INFO CONTACT INFO PHONE / TEXT LOGS BROWSER HISTORY LOCATION USER FILES FINANCIAL INFO Who do we share with? CARRIERS GOVERNMENT AD NETWORKS DATA RESELLERS ANALYTICS PROVIDERS OTHER APPS SOCIAL NETWORKS SYSTEMS & PLATFORMS TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW MENU YOUR PRIVACY MATTERS Here’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy Policy. Click an icon below to learn more. Lookout never sells your personal information. What do we collect? Who do we share with? TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW YOUR PRIVACY MATTERS Here’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy Policy. Lookout never sells your personal information. We only collect the data we need to provide you with a service. Get LookoutPlatformBusinessPersonal Log In spacing: 58 spacing: 34 spacing: 58 spacing: 34 Click an icon below to learn more. What do we collect? We may tell carriers that you’re already a Lookout user so you won’t get unwanted texts or emails promoting Lookout. Carriers We don’t share with them unless the law says we have to. Government We don’t share with them. Ad Networks We don’t share with them. Data Resellers We don’t share with them. Analytics Providers We don’t share with them. Systems & Platforms We don’t share with them. Other Apps We don’t share with them. Social Networks We may tell carriers that you’re already a Lookout user so you won’t get unwanted texts or emails promoting Lookout. Carriers We don’t share with them unless the law says we have to. Government We don’t share with them. Ad Networks We don’t share with them. Data Resellers We don’t share with them. Analytics Providers We don’t share with them. Systems & Platforms We don’t share with them. Other Apps We don’t share with them. Social Networks Who do we share with? ~384px Hero image scales to 100% All text scales 100%Expanded copy in Section 2 Some text enlarges to 100% Sections 1, 3, 4 go to columns ~740px ~768px ~1024 infinity TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW Get LookoutPlatformBusinessPersonal Log In PROTECTING YOUR DEVICE ALSO MEANS DEFENDING YOUR PRIVACY Here’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy Policy. Lookout never sells your personal information. We only collect the data we need to provide you with a service. Content fixed as width expands CARRIERS GOVERNMENT AD NETWORKS DATA RESELLERS ANALYTICS PROVIDERS OTHER APPS SOCIAL NETWORKS SYSTEMS & PLATFORMS Click an icon below to learn more.Click an icon below to learn more. What do we collect? • Email Address When you create an account • Phone Number When you activate the app • Contacts When you use Backup Contact Info • Call History When you use Backup Phone / Text Logs • Browser History When you use Safe Browsing Browser History • Location When you use Locate, Signal Flare, or Lock Cam Location • Photos When you use Backup or Lock Cam User Files • Credit Card Info When you upgrade to a Premium account Financial Who do we share with? We may tell carriers that you’re already a Lookout user so you won’t get unwanted texts or emails promoting Lookout. Carriers We don’t share with them unless the law says we have to. Government We don’t share with them. Ad Networks We don’t share with them. Data Resellers We don’t share with them. Analytics Providers We don’t share with them. Systems & Platforms We don’t share with them. Other Apps We don’t share with them. Social Networks A RESPONSIVE PRIVACY POLICY Read the blog
  35. 35. Read the blog
  36. 36. Read the blog
  37. 37. Read the blog
  38. 38. Prototype  Test  Iterate  Ship  LAUNCH Read the blog
  39. 39. 12:01 PM Read the blog
  40. 40. 12:01 PM Read the blog
  41. 41. Branding Variables A Font family AA Base font size Brand color Hero Image Various copy Read the blog
  42. 42. 5 STEPS to making your short form Privacy Policy Less than 1 hour 1 Clone the Private Parts project repository and follow the setup instructions. 2 Fill out the Private Parts Questionnaire. 3 Update config.json to accurately represent your company’s privacy policies. 4 Modify project template files in assets/ to match your company’s brand and style. 5 Build the project. Read the blog
  43. 43. For more mobile security tips, follow

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