Adware Breakdown by App Category
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Adware Breakdown by App Category

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Privacy and good user experience on mobile are critical – after all, people need to trust and feel comfortable on their smartphones and tablets in order to use them! But questionable mobile ...

Privacy and good user experience on mobile are critical – after all, people need to trust and feel comfortable on their smartphones and tablets in order to use them! But questionable mobile advertising practices, such as adware, can get in the way of user privacy and experience, doing things like capturing personal information (i.e., email, location, address list, etc.) without proper notification and modifying phone settings and desktops without consent. This graph highlights the percent of free apps with adware per category on Google Play.

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Adware Breakdown by App Category Adware Breakdown by App Category Presentation Transcript

  • LOOKOUT, MAY — JUNE 2013. METHODOLOGY UPON REQUEST.PERCENT OF FREE APPS WITH ADWARE PER CATEGORY ON GOOGLE PLAYPersonalizationGamingMusic & AudioEntertainmentSportsBooks & ReferenceLifestyleEducationBusinessTravel & LocalToolsProductivityCommunicationNews & MagazinesSocial26%9%8%6%6%5%4%3%2%2%2%2%2%2%2%ADWARE BREAKDOWN BY APP CATEGORYPERCENT OF ADWARE PER GAME TYPE INFREE GAMING APPS ON GOOGLE PLAYRacingSportsArcade & ActionCasualBrain & PuzzleCards & Casino23%18%11%9%7%4%ADWARE BREAKDOWN IN GAMING APPS