A method to get usability kowledge out of the lab and into the field.

1. Living with a usability fetish.
Lonneke Spinhof, lonneke@userplus.org,
@LonnekeSpinhof

2. My ultimate product
• paper-clips

3. My ultimate product
My ultimate product is the product everybody uses
without thinking.
• paper-clips

4. Years of research
Eye tracking

5. Years of research
Observing
users in a lab
Eye tracking

6. Large amounts of knowledge

7. Large amounts of knowledge
Valuable knowledge is scattered over many sources
such as books, blogs, papers,...

8. But still...

9. Even experts

10. Even experts
Many countries donʼt have States, so donʼt make it a
required field.

11. Solution?!?
Get Usability out of the lab and into the field.
Usability consultant
+ Highly experienced
+ External
+/- Pure focus on usability
- Expensive
- Often difficult co-operation with
development & design

12. Solution?!?
Get Usability out of the lab and into the field.
Educate your team
+ Less expensive
+/- Knowledge with the executers
- Not their focus, interest
- T much info, difficult to filter
oo

13. Guidelines, design patterns & best practices
Translate knowledge into ready to use information
elements

14. Myths
Three click rule
The number of clicks isn't what is important to users, but
whether or not they're successful at finding what they're
seeking. (www.uie.com)

15. Myths
Myth of the fold
If you use visual cues and compelling content users will
scroll to see all of it. (nice example: http://iampaddy.com/
lifebelow600/)

16. Project related checklist
+ Link to design
+ Gets knowledge out of the heads
+ Scoring based on importance
+ Simplifies communication
- Correct interpretation needed
- No advice

17. Project related advice
+ Link to design
+ Gets knowledge out of the heads
+ Links examples to good usability
practice
+ Simplifies communication
- Not as specific as consultancy

18. UserPlus - Advisor
Want to try: join our beta-test