UserPlus BCA2010

Living with a usability fetish. Lonneke Spinhof, lonneke@userplus.org, @LonnekeSpinhof

My ultimate product • paper-clips

My ultimate product My ultimate product is the product everybody uses without thinking. • paper-clips

Years of research Eye tracking

Years of research Observing users in a lab Eye tracking

Large amounts of knowledge

Large amounts of knowledge Valuable knowledge is scattered over many sources such as books, blogs, papers,...

But still...

Even experts

Even experts Many countries donʼt have States, so donʼt make it a required ﬁeld.

Solution?!? Get Usability out of the lab and into the field. Usability consultant + Highly experienced + External +/- Pure focus on usability - Expensive - Often difficult co-operation with development & design

Solution?!? Get Usability out of the lab and into the field. Educate your team + Less expensive +/- Knowledge with the executers - Not their focus, interest - T much info, difficult to filter oo

Guidelines, design patterns & best practices Translate knowledge into ready to use information elements

Myths Three click rule The number of clicks isn't what is important to users, but whether or not they're successful at finding what they're seeking. (www.uie.com)

Myths Myth of the fold If you use visual cues and compelling content users will scroll to see all of it. (nice example: http://iampaddy.com/ lifebelow600/)

Project related checklist + Link to design + Gets knowledge out of the heads + Scoring based on importance + Simplifies communication - Correct interpretation needed - No advice

Project related advice + Link to design + Gets knowledge out of the heads + Links examples to good usability practice + Simplifies communication - Not as specific as consultancy

UserPlus - Advisor Want to try: join our beta-test

UserPlus BCA2010

by Lonneke Spinhof on Mar 05, 2010

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