International Destination “ whilst Nigeria has great potential and attracted over 1 million tourists in 2006, virtually all were business travellers or from the Nigerian diaspora visiting friends and relatives”
Introducing www.uvisitor.org UsefulVisitors allows travellers to donate skills & knowledge to local charities, schools & businesses in short amounts of time
Tech Vision
Leverage API-based svcs (Dopplr, LinkedIn)
Traveler enquiries sent to NGOs via SMS
Automated follow-up for post-visit feedback
Advanced search, browse, social media
SEO
Mobile data entry/edit for NGOs
Localize into other languages
Sustainability
User pays: subscription, per-enquiry (SMS)
Corporate sponsorship / underwriting
Private-label portals for corps, orgs
Sub-brands: UsefulLunches, UsefulDoctors…
Voluntary donations
Go-to-Market
Focus: 1-3 countries in sub-Saharan Africa (Nigeria, S. Africa, Kenya)
Tap existing resources to populate NGO database (Technoserve, Ashoka, Sangonet)
Partner with 2-3 corps / sites to get visitors (McKinsey, Accenture, Dopplr, Expedia)
PR: blogs, press, diaspora networks (SANSA)
Challenges
Critical mass (NGOs, visitors)
Quality control
Scaling to other territories
Risk & security
Phase 1: Prove Concept
Feb ‘09: Beta site with ‘1.0’ functionality
Mar ‘09: Recruit partner(s), select territory(ies) based on partner interest
April ‘09: Guerilla campaign targeted at travellers (blogs, FB groups, Dopplr)
Collect/synthesize feedback for Phase 2
Use Cases
consultant reviews a business plan or a business idea
non-profit expert reviews a funding application
non-profit expert give fund-raising advice
businessman lecturing; teacher teaches class
native speaker website, brochure
geek troubleshooting, creating site, teaching
artists performing in care homes, orphanages
chef teaching local chefs
business executive coaching on presentation skills
0 comments
Post a comment